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NPS
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GumGum
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About GumGum's Brand
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers
Brand at a Glance
67%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
GumGum NPS
GumGum's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether GumGum's customers would recommend using the product based on a scale of -100 to 100.
GumGum Overall NPS
| 45% | Promoters |
|---|---|
| 14% | Passives |
| 41% | Detractors |
GumGum NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -27 | Nov 2022 | -27 |
Dec 2022 -12 | Dec 2022 | -12 |
Jan 2023 -7 | Jan 2023 | -7 |
May 2023 0 | May 2023 | 0 |
Sep 2023 4 | Sep 2023 | 4 |
Aug 2024 -1 | Aug 2024 | -1 |
Oct 2024 4 | Oct 2024 | 4 |
Nov 2024 -1 | Nov 2024 | -1 |
Dec 2024 0 | Dec 2024 | 0 |
Jan 2025 -5 | Jan 2025 | -5 |
Feb 2025 -1 | Feb 2025 | -1 |
Jul 2025 2 | Jul 2025 | 2 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GumGum NPS by Gender
GumGum's NPS was rated 75 by Male customers on Comparably.
Male
75
GumGum's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
N/A
GumGum's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
GumGum NPS by Ethnicity
GumGum's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
GumGum NPS by Age
GumGum's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
GumGum NPS by Usage
GumGum's NPS was rated 0 points by customers who have used GumGum's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
GumGum Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of GumGum users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
GumGum Customer Loyalty Score by Gender
GumGum's Customer Loyalty score was rated 78 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of GumGum.
Male
78%
Yes
Female
N/A
Yes
GumGum Customer Loyalty Score by Ethnicity
GumGum's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GumGum.
70
out of 100
Caucasian
GumGum Customer Loyalty Score by Age
GumGum's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GumGum.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
46-50 100% | 46-50 | 100% |
GumGum Customer Loyalty Score by Usage
GumGum's Customer Loyalty score was rated 70% by customers who have used GumGum's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
GumGum Product Quality
3.5/5
GumGum has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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GumGum Product Information
GumGum’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://gumgum.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Media
Quick Insights into GumGum Product Quality
GumGum's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used GumGum's products/services for 1 to 2 Years.
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Ranked GumGum Product Quality the Highest
Ranked GumGum Product Quality the Lowest
GumGum Product Quality Score by Gender
GumGum's Product Quality score was rated 4.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of GumGum.
Male
4.1/5
Female
N/A
GumGum Product Quality Score by Ethnicity
GumGum's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GumGum.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
GumGum Product Quality Score by Age
GumGum's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of GumGum.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
46-50 3.5 | 46-50 | 3.5 |
GumGum Product Quality Score by Usage
GumGum's Product Quality score was rated the highest by customers who have used GumGum's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
GumGum Pricing
GumGum ROI & Value For Money
3.5/5
GumGum has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into GumGum ROI
GumGum's ROI score was rated highest by Male customers, and rated lowest by customers who have used GumGum's products/services for Less than 1 Year.
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Ranked GumGum ROI the Highest
Ranked GumGum ROI the Lowest
GumGum ROI Score by Gender
GumGum's ROI score was rated 4.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of GumGum.
Male
4.7/5
Female
N/A
GumGum ROI Score by Ethnicity
GumGum's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of GumGum.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
GumGum ROI Score by Age
GumGum's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of GumGum.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
46-50 3.5 | 46-50 | 3.5 |
GumGum ROI Score by Usage
GumGum's ROI score was rated 3.1 stars by customers who have used GumGum's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
GumGum Customer Satisfaction (CSAT)
GumGum Customer Satisfaction (CSAT) Score
65 / 100
GumGum has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GumGum Customer Satisfaction
GumGum's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers who have used GumGum's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked GumGum's Customer Satisfaction.
Ranked GumGum Customer Satisfaction the Highest
Ranked GumGum Customer Satisfaction the Lowest
GumGum Customer Satisfaction Score by Gender
GumGum's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of GumGum.
75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
GumGum Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GumGum's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of GumGum.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
GumGum Customer Satisfaction Score by Age
GumGum's Customer Satisfaction score was rated 67 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of GumGum.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 67% |
GumGum Customer Satisfaction Score by Usage
GumGum's Customer Satisfaction score was rated the highest by customers who have used GumGum's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
GumGum Customer Service
3.6/5
GumGum has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About GumGum's Customer Service
Address
2419 Michigan Ave, Santa Monica, CA 90404
Website
http://gumgum.com/
Phone Number
3102609666
GumGum's Social Links
Quick Insights into GumGum Customer Service
GumGum's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used GumGum's products/services for Less than 1 Year.
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Ranked GumGum Customer Service the Highest
Ranked GumGum Customer Service the Lowest
GumGum Customer Service Score by Gender
GumGum's Customer Service score was rated 4.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of GumGum.
Male
4.7/5
Female
N/A
GumGum Customer Service Score by Ethnicity
GumGum's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GumGum.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
GumGum Customer Service Score by Age
GumGum's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of GumGum.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
46-50 3.5 | 46-50 | 3.5 |
GumGum Customer Service Score by Usage
GumGum's Customer Service score was rated 3.1 stars by customers who have used GumGum's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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GumGum as an Employer
4.1/5
GumGum has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
GumGum scored a 4 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of GumGum would recommend the brand to a friend. ENPS measures how likely GumGum employees would recommend working at GumGum to a friend.
Net Promoter Score
4
NPS Score
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 53% | Promoters |
|---|---|
| 12% | Passive |
| 35% | Detractors |
