100
NPS
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H & M Hennes & Mauritz
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About H & M Hennes & Mauritz's Brand
Designer and retailer of clothing. The company offers fashion retailing online and through stores. It is engaged in the design, production, and retail of clothing items and accessories. It has stores in 33 countries, and Internet and catalog sales are offered in Sweden, Norway, Denmark, Finland, the Netherlands, Germany, and Austria. Its product range consists of clothing for men, women, children, and teenagers, as well as cosmetics, footwear, and accessories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through the company's local production offices. It rents store space from international and local landlords. Its retail collections are created centrally by around 100 in-house designers together with buyers and pattern makers.
Brand at a Glance
100%
Customer Loyalty
3.7/5
Product Quality
4.5/5
Pricing
4.5/5
Customer Service
H & M Hennes & Mauritz NPS
H & M Hennes & Mauritz's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether H & M Hennes & Mauritz's customers would recommend using the product based on a scale of -100 to 100.
H & M Hennes & Mauritz Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
H & M Hennes & Mauritz NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Dec 2025 100 | Dec 2025 | 100 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
H & M Hennes & Mauritz Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of H & M Hennes & Mauritz users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
H & M Hennes & Mauritz Product Quality
3.7/5
H & M Hennes & Mauritz has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock H & M Hennes & Mauritz's overall Product Quality score rated by its users and customers.
H & M Hennes & Mauritz Product Information
H & M Hennes & Mauritz’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- www.hm.com
- Company Size
- 10,000+ Employees
H & M Hennes & Mauritz Pricing
H & M Hennes & Mauritz ROI & Value For Money
4.5/5
H & M Hennes & Mauritz has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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H & M Hennes & Mauritz Customer Satisfaction (CSAT)
H & M Hennes & Mauritz Customer Satisfaction (CSAT) Score
100 / 100
H & M Hennes & Mauritz has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
H & M Hennes & Mauritz Customer Service
4.5/5
H & M Hennes & Mauritz has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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About H & M Hennes & Mauritz's Customer Service
Address
Master Samuelsgatan 46A, Stockholm, 106 38
Website
www.hm.com
Phone Number
7
H & M Hennes & Mauritz as an Employer
4.7/5
H & M Hennes & Mauritz has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
CEO of H & M Hennes & Mauritz
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
H & M Hennes & Mauritz scored a 100 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of H & M Hennes & Mauritz would recommend the brand to a friend. ENPS measures how likely H & M Hennes & Mauritz employees would recommend working at H & M Hennes & Mauritz to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
67
eNPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
