-18
NPS
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Hannaford Supermarket
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About Hannaford Supermarket's Brand
Hannaford is a Supermarket.
Brand at a Glance
83%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Hannaford Supermarket NPS
Hannaford Supermarket's Net Promoter Score (NPS) is a -18 with 33% Promoters, 16% Passives, and 51% Detractors. Net Promoter Score tracks whether Hannaford Supermarket's customers would recommend using the product based on a scale of -100 to 100.
Hannaford Supermarket Overall NPS
| 33% | Promoters |
|---|---|
| 16% | Passives |
| 51% | Detractors |
Hannaford Supermarket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -13 | Jul 2024 | -13 |
Aug 2024 -17 | Aug 2024 | -17 |
Sep 2024 -18 | Sep 2024 | -18 |
Oct 2024 -16 | Oct 2024 | -16 |
Nov 2024 -16 | Nov 2024 | -16 |
Dec 2024 -16 | Dec 2024 | -16 |
Jan 2025 -16 | Jan 2025 | -16 |
Mar 2025 -17 | Mar 2025 | -17 |
Jun 2025 -17 | Jun 2025 | -17 |
Jul 2025 -19 | Jul 2025 | -19 |
Aug 2025 -17 | Aug 2025 | -17 |
Dec 2025 -19 | Dec 2025 | -19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hannaford Supermarket NPS by Gender
Female customers rated Hannaford Supermarket's NPS 20 points higher than Male customers.
Male
-28
Hannaford Supermarket's NPS was rated -28 by Male customers on Comparably.
31%
Promoters
10%
Passives
59%
Detractors
Female
-8
Hannaford Supermarket's NPS was rated -8 by Female customers on Comparably.
36%
Promoters
20%
Passives
44%
Detractors
Hannaford Supermarket NPS by Ethnicity
Hannaford Supermarket's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Other -25 | Other | -25 |
Hannaford Supermarket NPS by Age
Hannaford Supermarket's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Hannaford Supermarket NPS by Usage
Hannaford Supermarket's NPS was rated the highest by customers who have used Hannaford Supermarket's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -11 | Over 10 Years | -11 |
Hannaford Supermarket Customer Reviews
Out of the 21 Hannaford Supermarket customer reviews 14 were positive and 7 were constructive. Hannaford Supermarket customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hannaford Supermarket Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Hannaford Supermarket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hannaford Supermarket Customer Loyalty Score by Gender
Male customers rated Hannaford Supermarket's Customer Loyalty score 2% higher than Female customers.
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Male
88%
Yes
Female
86%
Yes
Hannaford Supermarket Customer Loyalty Score by Ethnicity
Hannaford Supermarket's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hannaford Supermarket.
89
out of 100
Caucasian
85
out of 100
Other
Hannaford Supermarket Customer Loyalty Score by Age
Hannaford Supermarket's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hannaford Supermarket.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
36-40 92% | 36-40 | 92% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 70% | 51-55 | 70% |
56-60 93% | 56-60 | 93% |
61-65 92% | 61-65 | 92% |
66+ 84% | 66+ | 84% |
Hannaford Supermarket Customer Loyalty Score by Usage
Hannaford Supermarket's Customer Loyalty score was rated the highest by customers who have used Hannaford Supermarket's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hannaford Supermarket Customer Loyalty Score by Industry
Hannaford Supermarket's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hannaford Supermarket Product Quality
3.2/5
Hannaford Supermarket has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Hannaford Supermarket Product Information
Hannaford Supermarket’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Hannaford Supermarket's product the highest. Reviewers from the Consumer Services industry rated Hannaford Supermarket the lowest at 2.
- Website
- http://hannaford.com/
- Company Size
- 10,000+ Employees
Quick Insights into Hannaford Supermarket Product Quality
Hannaford Supermarket's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Accounting industry.
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Ranked Hannaford Supermarket Product Quality the Highest
Ranked Hannaford Supermarket Product Quality the Lowest
Hannaford Supermarket Product Quality Score by Gender
Female customers rated Hannaford Supermarket's Product Quality score 0.7 stars higher than Male customers.
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Male
2.8/5
Female
3.5/5
Hannaford Supermarket Product Quality Score by Ethnicity
Hannaford Supermarket's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hannaford Supermarket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 2.9 | Other | 2.9 |
Hannaford Supermarket Product Quality Score by Age
Hannaford Supermarket's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hannaford Supermarket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3 | 66+ | 3 |
Hannaford Supermarket Product Quality Score by Usage
Hannaford Supermarket's Product Quality score was rated the highest by customers who have used Hannaford Supermarket's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hannaford Supermarket Product Quality Score by Industry
Hannaford Supermarket's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Hannaford Supermarket Pricing
Hannaford Supermarket ROI & Value For Money
2.9/5
Hannaford Supermarket has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Hannaford Supermarket Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from Hannaford Supermarket.
Quick Insights into Hannaford Supermarket ROI
Hannaford Supermarket's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Hannaford Supermarket's products/services for Less than 1 Year.
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Ranked Hannaford Supermarket ROI the Highest
Ranked Hannaford Supermarket ROI the Lowest
Hannaford Supermarket ROI Score by Gender
Female customers rated Hannaford Supermarket's ROI score 0.2 stars higher than Male customers.
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Male
2.7/5
Female
2.9/5
Hannaford Supermarket ROI Score by Ethnicity
Hannaford Supermarket's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hannaford Supermarket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 2.9 | Other | 2.9 |
Hannaford Supermarket ROI Score by Age
Hannaford Supermarket's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hannaford Supermarket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.4 | 66+ | 2.4 |
Hannaford Supermarket ROI Score by Usage
Hannaford Supermarket's ROI score was rated the highest by customers who have used Hannaford Supermarket's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hannaford Supermarket ROI Score by Industry
Hannaford Supermarket's ROI score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Hannaford Supermarket Customer Satisfaction (CSAT)
Hannaford Supermarket Customer Satisfaction (CSAT) Score
50 / 100
Hannaford Supermarket has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
19%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
12%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hannaford Supermarket Customer Satisfaction
Hannaford Supermarket's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Consumer Services industry.
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Ranked Hannaford Supermarket Customer Satisfaction the Highest
Ranked Hannaford Supermarket Customer Satisfaction the Lowest
Hannaford Supermarket Customer Satisfaction Score by Gender
Female customers rated Hannaford Supermarket's Customer Satisfaction score 24 points higher than Male customers.
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34 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 17% | |
Very Dissatisfied | 40% |
58 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 10% | |
Very Dissatisfied | 28% |
Hannaford Supermarket Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hannaford Supermarket's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
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51 / 100
Very Satisfied
30%
Satisfied
21%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
34%
CSAT according to Other
Hannaford Supermarket's Customer Satisfaction (CSAT) score was rated 36% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hannaford Supermarket.
36 / 100
Very Satisfied
27%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
37%
Hannaford Supermarket Customer Satisfaction Score by Age
Hannaford Supermarket's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hannaford Supermarket.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 44% | |||||||||||||||
| 56-60 | 45% | |||||||||||||||
| 61-65 | 30% | |||||||||||||||
| 66+ | 52% |
Hannaford Supermarket Customer Satisfaction Score by Usage
Hannaford Supermarket's Customer Satisfaction score was rated the highest by customers who have used Hannaford Supermarket's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hannaford Supermarket Customer Satisfaction Score by Industry
Hannaford Supermarket's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hannaford Supermarket Customer Satisfaction Score by Industry",
"text": "Hannaford Supermarket's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Construction",
"groupId": 510,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 62,
"stars": 0,
"csatScore": 62,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 62
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Hannaford Supermarket's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}Hannaford Supermarket Customer Service
3/5
Hannaford Supermarket has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hannaford Supermarket's Customer Service
Address
Scarborough, ME
Website
http://hannaford.com/
Quick Insights into Hannaford Supermarket Customer Service
Hannaford Supermarket's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Accounting industry.
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Ranked Hannaford Supermarket Customer Service the Highest
Ranked Hannaford Supermarket Customer Service the Lowest
Hannaford Supermarket Customer Service Score by Gender
Female customers rated Hannaford Supermarket's Customer Service score 1 stars higher than Male customers.
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Male
2.4/5
Female
3.4/5
Hannaford Supermarket Customer Service Score by Ethnicity
Hannaford Supermarket's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hannaford Supermarket.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 2.7 | Other | 2.7 |
Hannaford Supermarket Customer Service Score by Age
Hannaford Supermarket's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hannaford Supermarket.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2 | 51-55 | 2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
Hannaford Supermarket Customer Service Score by Usage
Hannaford Supermarket's Customer Service score was rated the highest by customers who have used Hannaford Supermarket's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hannaford Supermarket Customer Service Score by Industry
Hannaford Supermarket's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Hannaford Supermarket as an Employer
2.5/5
Hannaford Supermarket has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Hannaford Supermarket scored a -18 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Hannaford Supermarket would recommend the brand to a friend. ENPS measures how likely Hannaford Supermarket employees would recommend working at Hannaford Supermarket to a friend.
Net Promoter Score
-18
NPS Score
| 33% | Promoters |
|---|---|
| 16% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |
