17
NPS
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Hard Rock
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About Hard Rock's Brand
Hard Rock is a haven for fans of music, food, and great times.
Brand at a Glance
69%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Hard Rock NPS
Hard Rock's Net Promoter Score (NPS) is a 17 with 55% Promoters, 7% Passives, and 38% Detractors. Net Promoter Score tracks whether Hard Rock's customers would recommend using the product based on a scale of -100 to 100.
Hard Rock Overall NPS
| 55% | Promoters |
|---|---|
| 7% | Passives |
| 38% | Detractors |
Hard Rock NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 15 | Jun 2024 | 15 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 16 | Aug 2024 | 16 |
Oct 2024 16 | Oct 2024 | 16 |
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 18 | Dec 2024 | 18 |
Mar 2025 16 | Mar 2025 | 16 |
Jul 2025 15 | Jul 2025 | 15 |
Aug 2025 15 | Aug 2025 | 15 |
Sep 2025 17 | Sep 2025 | 17 |
Dec 2025 17 | Dec 2025 | 17 |
Jan 2026 17 | Jan 2026 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hard Rock NPS by Gender
Female customers rated Hard Rock's NPS 11 points higher than Male customers.
Male
-21
Hard Rock's NPS was rated -21 by Male customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Female
-10
Hard Rock's NPS was rated -10 by Female customers on Comparably.
45%
Promoters
0%
Passives
55%
Detractors
Hard Rock NPS by Ethnicity
Hard Rock's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -12 | Caucasian | -12 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
African American/Black 43 | African American/Black | 43 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Native American -100 | Native American | -100 |
Other -50 | Other | -50 |
Hard Rock NPS by Age
Hard Rock's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Hard Rock NPS by Usage
Hard Rock's NPS was rated the highest by customers who have used Hard Rock's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -47 | Less than 1 Year | -47 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years -24 | Over 10 Years | -24 |
Hard Rock Customer Reviews
Out of the 15 Hard Rock customer reviews 8 were positive and 7 were constructive. Hard Rock customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hard Rock Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Hard Rock users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hard Rock Customer Loyalty Score by Gender
Female customers rated Hard Rock's Customer Loyalty score 5% higher than Male customers.
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Male
69%
Yes
Female
74%
Yes
Hard Rock Customer Loyalty Score by Ethnicity
Hard Rock's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hard Rock.
71
out of 100
Caucasian
82
out of 100
Hispanic or Latino
61
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
100
out of 100
Native American
66
out of 100
Other
Hard Rock Customer Loyalty Score by Age
Hard Rock's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 40% | 26-30 | 40% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
41-45 82% | 41-45 | 82% |
46-50 89% | 46-50 | 89% |
51-55 55% | 51-55 | 55% |
56-60 70% | 56-60 | 70% |
61-65 87% | 61-65 | 87% |
66+ 78% | 66+ | 78% |
Hard Rock Customer Loyalty Score by Usage
Hard Rock's Customer Loyalty score was rated the highest by customers who have used Hard Rock's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hard Rock Customer Loyalty Score by Industry
Hard Rock's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hard Rock Product Quality
3.1/5
Hard Rock has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Hard Rock Product Information
Hard Rock’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Hard Rock's product the highest. Reviewers from the Banking and Financial Services industry rated Hard Rock the lowest at 1.5.
- Website
- http://www.hardrock.com
- Company Size
- 10,000+ Employees
Industry
Consumer Services
Quick Insights into Hard Rock Product Quality
Hard Rock's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hard Rock Product Quality the Highest
Ranked Hard Rock Product Quality the Lowest
Hard Rock Product Quality Score by Gender
Hard Rock's Product Quality score was rated 2.7 by both Female and Male customers on Comparably.
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Male
2.7/5
Female
2.7/5
Hard Rock Product Quality Score by Ethnicity
Hard Rock's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hard Rock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 1.5 | Native American | 1.5 |
Other 1.7 | Other | 1.7 |
Hard Rock Product Quality Score by Age
Hard Rock's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hard Rock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 1.6 | 31-35 | 1.6 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2 | 46-50 | 2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.9 | 66+ | 2.9 |
Hard Rock Product Quality Score by Usage
Hard Rock's Product Quality score was rated the highest by customers who have used Hard Rock's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Hard Rock Product Quality Score by Industry
Hard Rock's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Hard Rock Pricing
Hard Rock ROI & Value For Money
3.1/5
Hard Rock has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Hard Rock Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Hard Rock.
Quick Insights into Hard Rock ROI
Hard Rock's ROI score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hard Rock ROI the Highest
Ranked Hard Rock ROI the Lowest
Hard Rock ROI Score by Gender
Hard Rock's ROI score was rated 2.7 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hard Rock.
Male
2.7/5
Female
2.7/5
Hard Rock ROI Score by Ethnicity
Hard Rock's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hard Rock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 1.5 | Native American | 1.5 |
Other 2 | Other | 2 |
Hard Rock ROI Score by Age
Hard Rock's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hard Rock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2 | 36-40 | 2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.9 | 66+ | 2.9 |
Hard Rock ROI Score by Usage
Hard Rock's ROI score was rated the highest by customers who have used Hard Rock's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Hard Rock ROI Score by Industry
Hard Rock's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Hard Rock Customer Satisfaction (CSAT)
Hard Rock Customer Satisfaction (CSAT) Score
59 / 100
Hard Rock has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
26%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
12%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hard Rock Customer Satisfaction
Hard Rock's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hard Rock Customer Satisfaction the Highest
Ranked Hard Rock Customer Satisfaction the Lowest
Hard Rock Customer Satisfaction Score by Gender
Female customers rated Hard Rock's Customer Satisfaction score 10 points higher than Male customers.
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34 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 17% | |
Very Dissatisfied | 38% |
44 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 16% | |
Very Dissatisfied | 32% |
Hard Rock Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hard Rock's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
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41 / 100
Very Satisfied
23%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
Hard Rock's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
20%
CSAT according to African American/Black
Hard Rock's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
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57 / 100
Very Satisfied
14%
Satisfied
43%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
Hard Rock's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Native American
Hard Rock's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%
CSAT according to Other
Hard Rock's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
62%
Hard Rock Customer Satisfaction Score by Age
Hard Rock's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hard Rock.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 29% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 50% |
Hard Rock Customer Satisfaction Score by Usage
Hard Rock's Customer Satisfaction score was rated the highest by customers who have used Hard Rock's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Hard Rock Customer Satisfaction Score by Industry
Hard Rock's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hard Rock Customer Satisfaction Score by Industry",
"text": "Hard Rock's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hard Rock's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Accounting",
"groupId": 495,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Hard Rock's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 60
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hard Rock's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Hard Rock's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Professional Services",
"groupId": 549,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hard Rock's Customer Satisfaction score is rated by Professional Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}Hard Rock Customer Service
3/5
Hard Rock has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hard Rock's Customer Service
Address
Orlando, FL
Website
http://www.hardrock.com
Phone Number
1(888) 519-6683
Quick Insights into Hard Rock Customer Service
Hard Rock's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Native American customers.
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Ranked Hard Rock Customer Service the Highest
Ranked Hard Rock Customer Service the Lowest
Hard Rock Customer Service Score by Gender
Female customers rated Hard Rock's Customer Service score 0.2 stars higher than Male customers.
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Male
2.5/5
Female
2.7/5
Hard Rock Customer Service Score by Ethnicity
Hard Rock's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hard Rock.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Native American 1.5 | Native American | 1.5 |
Other 1.9 | Other | 1.9 |
Hard Rock Customer Service Score by Age
Hard Rock's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hard Rock.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2 | 56-60 | 2 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2.5 | 66+ | 2.5 |
Hard Rock Customer Service Score by Usage
Hard Rock's Customer Service score was rated the highest by customers who have used Hard Rock's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hard Rock Customer Service Score by Industry
Hard Rock's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Hard Rock as an Employer
4.1/5
Hard Rock has a 4.1/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Hard Rock scored a 17 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Hard Rock would recommend the brand to a friend. ENPS measures how likely Hard Rock employees would recommend working at Hard Rock to a friend.
Net Promoter Score
17
NPS Score
| 55% | Promoters |
|---|---|
| 7% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 53% | Promoters |
|---|---|
| 11% | Passive |
| 36% | Detractors |
