29
NPS
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Haribo
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About Haribo's Brand
Founded nearly a century ago in Germany, HARIBO (“HAIR-EE-BOW”) has grown to become the world leader in gummi candy products since 1922.
Brand at a Glance
72%
Customer Loyalty
4.1/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Haribo NPS
Haribo's Net Promoter Score (NPS) is a 29 with 54% Promoters, 21% Passives, and 25% Detractors. Net Promoter Score tracks whether Haribo's customers would recommend using the product based on a scale of -100 to 100.
Haribo Overall NPS
| 54% | Promoters |
|---|---|
| 21% | Passives |
| 25% | Detractors |
Haribo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -8 | Feb 2023 | -8 |
Mar 2023 0 | Mar 2023 | 0 |
Jun 2023 6 | Jun 2023 | 6 |
Sep 2023 0 | Sep 2023 | 0 |
Oct 2023 0 | Oct 2023 | 0 |
Dec 2023 6 | Dec 2023 | 6 |
Jan 2024 11 | Jan 2024 | 11 |
Feb 2024 16 | Feb 2024 | 16 |
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 26 | Jan 2025 | 26 |
Nov 2025 29 | Nov 2025 | 29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Haribo Customer Reviews
Out of the 2 Haribo customer reviews 2 were positive and 0 were constructive. Haribo customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Haribo Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Haribo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Haribo Product Quality
4.1/5
Haribo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Haribo Product Information
Haribo’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Consumer Goods
Haribo Pricing
Haribo ROI & Value For Money
3.6/5
Haribo has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Haribo Customer Satisfaction (CSAT)
Haribo Customer Satisfaction (CSAT) Score
80 / 100
Haribo has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
33%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Haribo Customer Service
3.7/5
Haribo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Haribo's Customer Service
Address
9500 Bryn Mawr Ave, 60018
Website
https://www.haribo.com/enUS/home.html
Phone Number
8472600580
Haribo as an Employer
3.9/5
Haribo has a 3.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Haribo scored a 29 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Haribo would recommend the brand to a friend. ENPS measures how likely Haribo employees would recommend working at Haribo to a friend.
Net Promoter Score
29
NPS Score
| 54% | Promoters |
|---|---|
| 21% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 24% | Promoters |
|---|---|
| 38% | Passive |
| 38% | Detractors |
