-40
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Heartland
Marketing or Exec? Claim Your Free Account
About Heartland's Brand
Heartland is the point of sale, payments and payroll solution of choice for entrepreneurs that need human-centered technology to sell more, keep customers coming back and spend less time in the back office. Nearly 1,000,000 businesses trust us to guide them through market changes and technology challenges, so they can stay competitive and focus on building remarkable businesses instead of managing the daily grind. Heartland’s parent company is Global Payments Inc. (NYSE: GPN), a worldwide provider of payment technology and software solutions delivering innovative services and business solutions to customers around the world. Headquartered in Atlanta, Georgia with more than 11,000 employees worldwide, Global Payments is a member of the S&P 500 with customers and partners in 32 countries throughout North America, Europe, the Asia-Pacific region, and South America. For more information about Global Payments, please visit www.globalpaymentsinc.com.
Brand at a Glance
79%
Customer Loyalty
2.1/5
Product Quality
2.1/5
Pricing
2.1/5
Customer Service
Heartland CMO
Heartland NPS
Heartland's Net Promoter Score (NPS) is a -40 with 30% Promoters, 0% Passives, and 70% Detractors. Net Promoter Score tracks whether Heartland's customers would recommend using the product based on a scale of -100 to 100.
Heartland Overall NPS
| 30% | Promoters |
|---|---|
| 0% | Passives |
| 70% | Detractors |
Heartland NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -47 | Feb 2023 | -47 |
Mar 2023 -33 | Mar 2023 | -33 |
Jun 2023 -37 | Jun 2023 | -37 |
Sep 2023 -40 | Sep 2023 | -40 |
Dec 2023 -33 | Dec 2023 | -33 |
Jan 2024 -37 | Jan 2024 | -37 |
Mar 2024 -28 | Mar 2024 | -28 |
Apr 2024 -31 | Apr 2024 | -31 |
Dec 2024 -33 | Dec 2024 | -33 |
Mar 2025 -35 | Mar 2025 | -35 |
Apr 2025 -37 | Apr 2025 | -37 |
Jun 2025 -40 | Jun 2025 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Heartland NPS by Gender
Heartland's NPS was rated -46 by both Female and Male customers on Comparably.
Male
-46
Heartland's NPS was rated -46 by Male customers on Comparably.
27%
Promoters
0%
Passives
73%
Detractors
Female
-46
Heartland's NPS was rated -46 by Female customers on Comparably.
27%
Promoters
0%
Passives
73%
Detractors
Heartland NPS by Ethnicity
Heartland's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -86 | Caucasian | -86 |
Other -100 | Other | -100 |
Heartland NPS by Age
Heartland's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Heartland NPS by Usage
Heartland's NPS was rated the highest by customers who have used Heartland's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
Over 10 Years -100 | Over 10 Years | -100 |
Heartland Customer Reviews
Out of the 5 Heartland customer reviews 1 was positive and 4 were constructive. Heartland customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Heartland Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Heartland users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Heartland Customer Loyalty Score by Gender
Female customers rated Heartland's Customer Loyalty score 9% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Heartland.
Male
75%
Yes
Female
84%
Yes
Heartland Customer Loyalty Score by Ethnicity
Heartland's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Heartland.
74
out of 100
Caucasian
70
out of 100
Other
Heartland Customer Loyalty Score by Age
Heartland's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Heartland.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 78% | 31-35 | 78% |
36-40 70% | 36-40 | 70% |
46-50 82% | 46-50 | 82% |
Heartland Customer Loyalty Score by Usage
Heartland's Customer Loyalty score was rated the highest by customers who have used Heartland's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Heartland Customer Loyalty Score by Industry
Heartland's Customer Loyalty score was rated the highest by Restaurants industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Heartland Product Quality
2.1/5
Heartland has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Heartland's overall Product Quality score rated by its users and customers.
Heartland Product Information
Heartland’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Heartland's product the highest.
- Website
- https://www.heartland.us
- Company Size
- 5,001-10,000 Employees
Industry
Banking and Financial Services
Quick Insights into Heartland Product Quality
Heartland's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Heartland's Product Quality.
Ranked Heartland Product Quality the Highest
Ranked Heartland Product Quality the Lowest
Heartland Product Quality Score by Gender
Female customers rated Heartland's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Heartland.
Male
1.6/5
Female
2.1/5
Heartland Product Quality Score by Ethnicity
Heartland's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Heartland.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Heartland Product Quality Score by Age
Heartland's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Heartland.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 1.6 | 36-40 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
Heartland Product Quality Score by Usage
Heartland's Product Quality score was rated the highest by customers who have used Heartland's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Heartland Product Quality Score by Industry
Heartland's Product Quality score was rated 1.5 stars by both Construction and Retail industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Heartland Pricing
Heartland ROI & Value For Money
2.1/5
Heartland has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Heartland's overall ROI score rated by its users and customers.
Heartland Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.
Quick Insights into Heartland ROI
Heartland's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Heartland's ROI score.
Ranked Heartland ROI the Highest
Ranked Heartland ROI the Lowest
Heartland ROI Score by Gender
Female customers rated Heartland's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Heartland.
Male
1.7/5
Female
1.8/5
Heartland ROI Score by Ethnicity
Heartland's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Heartland.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Heartland ROI Score by Age
Heartland's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Heartland.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2 | 36-40 | 2 |
46-50 1.5 | 46-50 | 1.5 |
Heartland ROI Score by Usage
Heartland's ROI score was rated the highest by customers who have used Heartland's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Heartland ROI Score by Industry
Heartland's ROI score was rated 1.5 stars by both Construction and Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Heartland Customer Satisfaction (CSAT)
Heartland Customer Satisfaction (CSAT) Score
31 / 100
Heartland has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
4%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
69%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Heartland Customer Satisfaction
Heartland's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Heartland's Customer Satisfaction.
Ranked Heartland Customer Satisfaction the Highest
Ranked Heartland Customer Satisfaction the Lowest
Heartland Customer Satisfaction Score by Gender
Heartland's Customer Satisfaction score was rated 27 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Heartland.
27 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 73% |
27 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 73% |
Heartland Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Heartland's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Heartland.
7 / 100
Very Satisfied
7%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
93%
CSAT according to Other
Heartland's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Heartland.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Heartland Customer Satisfaction Score by Age
Heartland's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Heartland.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 46-50 | 0% |
Heartland Customer Satisfaction Score by Usage
Heartland's Customer Satisfaction score was rated the highest by customers who have used Heartland's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Heartland Customer Satisfaction Score by Industry
Heartland's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Heartland Customer Satisfaction Score by Industry",
"text": "Heartland's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Heartland's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Restaurants",
"groupId": 558,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Heartland's Customer Satisfaction score is rated by Restaurants customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 20
},
{
"label": "Retail",
"groupId": 559,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Heartland's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Heartland Customer Service
2.1/5
Heartland has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Heartland's overall Customer Service score rated by its users and customers.
About Heartland's Customer Service
Address
616 N Broadway Ave, Oklahoma City, OK 73102
Website
https://www.heartland.us
Phone Number
(405) 463-6479
Heartland's Social Links
Quick Insights into Heartland Customer Service
Heartland's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Heartland's Customer Service score.
Ranked Heartland Customer Service the Highest
Ranked Heartland Customer Service the Lowest
Heartland Customer Service Score by Gender
Heartland's Customer Service score was rated 1.7 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Heartland.
Male
1.7/5
Female
1.7/5
Heartland Customer Service Score by Ethnicity
Heartland's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Heartland.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Heartland Customer Service Score by Age
Heartland's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Heartland.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2 | 36-40 | 2 |
46-50 1.5 | 46-50 | 1.5 |
Heartland Customer Service Score by Usage
Heartland's Customer Service score was rated the highest by customers who have used Heartland's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Heartland Customer Service Score by Industry
Heartland's Customer Service score was rated 1.5 stars by both Construction and Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Heartland as an Employer
4.7/5
Heartland has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Heartland scored a -40 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Heartland would recommend the brand to a friend. ENPS measures how likely Heartland employees would recommend working at Heartland to a friend.
Net Promoter Score
-40
NPS Score
| 30% | Promoters |
|---|---|
| 0% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
45
eNPS Score
| 65% | Promoters |
|---|---|
| 15% | Passive |
| 20% | Detractors |
