-8
NPS
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Helzberg Diamonds
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About Helzberg Diamonds' Brand
After over a century of service, Helzberg Diamonds has grown to over 200 stores that started in the heartland of America. Through it all, our core values have stayed the same. We believe in people first, and it shines through in everything we do.
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Helzberg Diamonds CMO
Becky Higgins
Becky Higgins serves as the Senior Vice President, Chief Marketing Officer of Helzberg Diamonds. Becky started at Helzberg Diamonds in Aug of 2010. Becky currently resides in the Kansas City, Missouri Area.
Helzberg Diamonds NPS
Helzberg Diamonds's Net Promoter Score (NPS) is a -8 with 39% Promoters, 14% Passives, and 47% Detractors. Net Promoter Score tracks whether Helzberg Diamonds's customers would recommend using the product based on a scale of -100 to 100.
Helzberg Diamonds Overall NPS
| 39% | Promoters |
|---|---|
| 14% | Passives |
| 47% | Detractors |
Helzberg Diamonds NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -8 | Nov 2023 | -8 |
Jan 2024 -11 | Jan 2024 | -11 |
Feb 2024 -13 | Feb 2024 | -13 |
Mar 2024 -14 | Mar 2024 | -14 |
Apr 2024 -12 | Apr 2024 | -12 |
May 2024 -15 | May 2024 | -15 |
Sep 2024 -11 | Sep 2024 | -11 |
Oct 2024 -9 | Oct 2024 | -9 |
Nov 2024 -10 | Nov 2024 | -10 |
Dec 2024 -8 | Dec 2024 | -8 |
Feb 2025 -9 | Feb 2025 | -9 |
Mar 2025 -9 | Mar 2025 | -9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Helzberg Diamonds NPS by Gender
Male customers rated Helzberg Diamonds's NPS 25 points higher than Female customers.
Male
-40
Helzberg Diamonds's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
-65
Helzberg Diamonds's NPS was rated -65 by Female customers on Comparably.
14%
Promoters
7%
Passives
79%
Detractors
Helzberg Diamonds NPS by Ethnicity
Helzberg Diamonds's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Other -33 | Other | -33 |
Helzberg Diamonds NPS by Age
Helzberg Diamonds's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Helzberg Diamonds NPS by Usage
Helzberg Diamonds's NPS was rated the highest by customers who have used Helzberg Diamonds's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -72 | Over 10 Years | -72 |
Helzberg Diamonds Customer Reviews
Out of the 4 Helzberg Diamonds customer reviews 1 was positive and 3 were constructive. Helzberg Diamonds customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Helzberg Diamonds Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Helzberg Diamonds users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Helzberg Diamonds Customer Loyalty Score by Gender
Male customers rated Helzberg Diamonds's Customer Loyalty score 5% higher than Female customers.
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Male
73%
Yes
Female
68%
Yes
Helzberg Diamonds Customer Loyalty Score by Ethnicity
Helzberg Diamonds's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Helzberg Diamonds.
64
out of 100
Caucasian
100
out of 100
Hispanic or Latino
40
out of 100
Other
Helzberg Diamonds Customer Loyalty Score by Age
Helzberg Diamonds's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Helzberg Diamonds.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 78% | 31-35 | 78% |
36-40 33% | 36-40 | 33% |
46-50 100% | 46-50 | 100% |
51-55 55% | 51-55 | 55% |
61-65 70% | 61-65 | 70% |
Helzberg Diamonds Customer Loyalty Score by Usage
Helzberg Diamonds's Customer Loyalty score was rated the highest by customers who have used Helzberg Diamonds's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Helzberg Diamonds Customer Loyalty Score by Industry
Helzberg Diamonds's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Helzberg Diamonds Product Quality
3.1/5
Helzberg Diamonds has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Helzberg Diamonds Product Information
Helzberg Diamonds’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Helzberg Diamonds's product the highest. Reviewers from the Education industry rated Helzberg Diamonds the lowest at 1.6.
- Website
- https://www.helzberg.com/
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into Helzberg Diamonds Product Quality
Helzberg Diamonds's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 51-55.
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Ranked Helzberg Diamonds Product Quality the Highest
Ranked Helzberg Diamonds Product Quality the Lowest
Helzberg Diamonds Product Quality Score by Gender
Male customers rated Helzberg Diamonds's Product Quality score 0.3 stars higher than Female customers.
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Male
2.7/5
Female
2.4/5
Helzberg Diamonds Product Quality Score by Ethnicity
Helzberg Diamonds's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Helzberg Diamonds.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
Other 3.8 | Other | 3.8 |
Helzberg Diamonds Product Quality Score by Age
Helzberg Diamonds's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Helzberg Diamonds.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.5 | 36-40 | 1.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
61-65 2.3 | 61-65 | 2.3 |
Helzberg Diamonds Product Quality Score by Usage
Helzberg Diamonds's Product Quality score was rated the highest by customers who have used Helzberg Diamonds's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Helzberg Diamonds Product Quality Score by Industry
Helzberg Diamonds's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Helzberg Diamonds Pricing
Helzberg Diamonds ROI & Value For Money
3/5
Helzberg Diamonds has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Helzberg Diamonds Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Helzberg Diamonds.
Quick Insights into Helzberg Diamonds ROI
Helzberg Diamonds's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Helzberg Diamonds's products/services for Less than 1 Year.
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Ranked Helzberg Diamonds ROI the Highest
Ranked Helzberg Diamonds ROI the Lowest
Helzberg Diamonds ROI Score by Gender
Male customers rated Helzberg Diamonds's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Helzberg Diamonds.
Male
2.7/5
Female
2.2/5
Helzberg Diamonds ROI Score by Ethnicity
Helzberg Diamonds's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Helzberg Diamonds.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Other 3 | Other | 3 |
Helzberg Diamonds ROI Score by Age
Helzberg Diamonds's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Helzberg Diamonds.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 1.6 | 36-40 | 1.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 1.5 | 51-55 | 1.5 |
61-65 2.8 | 61-65 | 2.8 |
Helzberg Diamonds ROI Score by Usage
Helzberg Diamonds's ROI score was rated the highest by customers who have used Helzberg Diamonds's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Helzberg Diamonds ROI Score by Industry
Helzberg Diamonds's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Helzberg Diamonds Customer Satisfaction (CSAT)
Helzberg Diamonds Customer Satisfaction (CSAT) Score
46 / 100
Helzberg Diamonds has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
11%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Helzberg Diamonds Customer Satisfaction
Helzberg Diamonds's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers who have used Helzberg Diamonds's products/services for Less than 1 Year.
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Ranked Helzberg Diamonds Customer Satisfaction the Highest
Ranked Helzberg Diamonds Customer Satisfaction the Lowest
Helzberg Diamonds Customer Satisfaction Score by Gender
Female customers rated Helzberg Diamonds's Customer Satisfaction score 13 points higher than Male customers.
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25 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
38 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 23% | |
Very Dissatisfied | 31% |
Helzberg Diamonds Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Helzberg Diamonds' Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
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31 / 100
Very Satisfied
23%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
23%
Very Dissatisfied
38%
CSAT according to Hispanic or Latino
Helzberg Diamonds' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Helzberg Diamonds.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
Helzberg Diamonds' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Helzberg Diamonds Customer Satisfaction Score by Age
Helzberg Diamonds's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Helzberg Diamonds.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 66% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 61-65 | 33% |
Helzberg Diamonds Customer Satisfaction Score by Usage
Helzberg Diamonds's Customer Satisfaction score was rated the highest by customers who have used Helzberg Diamonds's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Helzberg Diamonds Customer Satisfaction Score by Industry
Helzberg Diamonds's Customer Satisfaction score was rated 33 points by Accounting industry customers.
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"title": "Helzberg Diamonds Customer Satisfaction Score by Industry",
"text": "Helzberg Diamonds's Customer Satisfaction score was rated 33 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Helzberg Diamonds's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
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]
}Helzberg Diamonds Customer Service
2.9/5
Helzberg Diamonds has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Helzberg Diamonds's Customer Service
Address
1825 Swift Ave, Kansas City, MO 64116-3644
Website
https://www.helzberg.com/
Phone Number
1(800)435-9237
Helzberg Diamonds's Social Links
Quick Insights into Helzberg Diamonds Customer Service
Helzberg Diamonds's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Helzberg Diamonds's products/services for Over 10 Years.
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Ranked Helzberg Diamonds Customer Service the Highest
Ranked Helzberg Diamonds Customer Service the Lowest
Helzberg Diamonds Customer Service Score by Gender
Male customers rated Helzberg Diamonds's Customer Service score 0.1 stars higher than Female customers.
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Male
2.1/5
Female
2/5
Helzberg Diamonds Customer Service Score by Ethnicity
Helzberg Diamonds's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Helzberg Diamonds.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 3.6 | Other | 3.6 |
Helzberg Diamonds Customer Service Score by Age
Helzberg Diamonds's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Helzberg Diamonds.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
31-35 2.5 | 31-35 | 2.5 |
36-40 1.5 | 36-40 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
61-65 3.1 | 61-65 | 3.1 |
Helzberg Diamonds Customer Service Score by Usage
Helzberg Diamonds's Customer Service score was rated the highest by customers who have used Helzberg Diamonds's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Helzberg Diamonds Customer Service Score by Industry
Helzberg Diamonds's Customer Service score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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Helzberg Diamonds as an Employer
2.4/5
Helzberg Diamonds has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Helzberg Diamonds scored a -8 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of Helzberg Diamonds would recommend the brand to a friend. ENPS measures how likely Helzberg Diamonds employees would recommend working at Helzberg Diamonds to a friend.
Net Promoter Score
-8
NPS Score
| 39% | Promoters |
|---|---|
| 14% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 28% | Promoters |
|---|---|
| 8% | Passive |
| 64% | Detractors |
