

Hertz is the largest worldwide airport general use car rental company.
Hertz's Net Promoter Score (NPS) is a -31 with 29% Promoters, 11% Passives, and 60% Detractors. Net Promoter Score tracks whether Hertz's customers would recommend using the product based on a scale of -100 to 100.
| 29% | Promoters |
|---|---|
| 11% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -34 | Feb 2025 | -34 |
Mar 2025 -34 | Mar 2025 | -34 |
Apr 2025 -34 | Apr 2025 | -34 |
May 2025 -34 | May 2025 | -34 |
Jun 2025 -34 | Jun 2025 | -34 |
Jul 2025 -32 | Jul 2025 | -32 |
Aug 2025 -32 | Aug 2025 | -32 |
Sep 2025 -32 | Sep 2025 | -32 |
Oct 2025 -32 | Oct 2025 | -32 |
Nov 2025 -32 | Nov 2025 | -32 |
Dec 2025 -32 | Dec 2025 | -32 |
Jan 2026 -32 | Jan 2026 | -32 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Hertz's NPS 17 points higher than Male customers.
Hertz's NPS was rated -59 by Male customers on Comparably.
Hertz's NPS was rated -42 by Female customers on Comparably.
Hertz's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -76 | Caucasian | -76 |
Hispanic or Latino -24 | Hispanic or Latino | -24 |
African American/Black -14 | African American/Black | -14 |
Asian or Pacific Islander 10 | Asian or Pacific Islander | 10 |
Native American 34 | Native American | 34 |
Other -42 | Other | -42 |
Hertz's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Hertz's NPS was rated the highest by customers who have used Hertz's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -69 | Less than 1 Year | -69 |
1 to 2 Years -5 | 1 to 2 Years | -5 |
2 to 5 Years -52 | 2 to 5 Years | -52 |
5 to 10 Years -29 | 5 to 10 Years | -29 |
Over 10 Years -62 | Over 10 Years | -62 |
Out of the 43 Hertz customer reviews 14 were positive and 29 were constructive. Hertz customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Hertz users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Hertz's Customer Loyalty score 6% higher than Male customers.
Hertz's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Hertz's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 76% | 26-30 | 76% |
31-35 78% | 31-35 | 78% |
36-40 58% | 36-40 | 58% |
41-45 48% | 41-45 | 48% |
46-50 76% | 46-50 | 76% |
51-55 69% | 51-55 | 69% |
56-60 81% | 56-60 | 81% |
61-65 53% | 61-65 | 53% |
66+ 69% | 66+ | 69% |
Hertz's Customer Loyalty score was rated the highest by customers who have used Hertz's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hertz's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hertz has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Hertz's overall Product Quality score rated by its users and customers.
Hertz’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Hertz's product the highest. Reviewers from the Utilities industry rated Hertz the lowest at 2.2.
Hertz's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Hertz's Product Quality score 0.4 stars higher than Male customers.
Hertz's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 2.6 | Native American | 2.6 |
Other 1.9 | Other | 1.9 |
Hertz's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3 | 26-30 | 3 |
31-35 1.9 | 31-35 | 1.9 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Hertz's Product Quality score was rated the highest by customers who have used Hertz's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Hertz's Product Quality score was rated the highest by Construction industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Hertz has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Hertz's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Hertz.
Hertz's ROI score was rated highest by Native American customers, and rated lowest by customers from the Real Estate industry.
Female customers rated Hertz's ROI score 0.4 stars higher than Male customers.
Hertz's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 4.1 | Native American | 4.1 |
Other 1.8 | Other | 1.8 |
Hertz's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.6 | 26-30 | 2.6 |
31-35 1.7 | 31-35 | 1.7 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Hertz's ROI score was rated the highest by customers who have used Hertz's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Hertz's ROI score was rated the highest by Construction industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Hertz has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hertz's Customer Satisfaction score was rated highest by customers from the Construction industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
Female customers rated Hertz's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 11% | |
Very Dissatisfied | 63% |
Very Satisfied | 26% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 10% | |
Very Dissatisfied | 52% |
Hertz's Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.
Hertz's Customer Satisfaction (CSAT) score was rated 42% according to Hispanic or Latino users and customers.
Hertz's Customer Satisfaction (CSAT) score was rated 48% according to African American/Black users and customers.
Hertz's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Hertz's Customer Satisfaction (CSAT) score was rated 66% according to Native American users and customers.
Hertz's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Hertz's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 35% | |||||||||||||||
| 36-40 | 23% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 39% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 19% |
Hertz's Customer Satisfaction score was rated the highest by customers who have used Hertz's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Hertz's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hertz Customer Satisfaction Score by Industry",
"text": "Hertz's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 32,
"stars": 0,
"csatScore": 32,
"text": "Hertz's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 32
},
{
"label": "Accounting",
"groupId": 495,
"score": 71,
"stars": 0,
"csatScore": 71,
"text": "Hertz's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 71
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 62,
"stars": 0,
"csatScore": 62,
"text": "Hertz's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 62
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Hertz's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Hertz's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 43,
"stars": 0,
"csatScore": 43,
"text": "Hertz's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Construction",
"groupId": 510,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Hertz's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Hertz's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Hertz's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 13,
"stars": 0,
"csatScore": 13,
"text": "Hertz's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hertz's Customer Satisfaction score is rated by Energy and Manufacturing customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Professional Services",
"groupId": 549,
"score": 14,
"stars": 0,
"csatScore": 14,
"text": "Hertz's Customer Satisfaction score is rated by Professional Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 14
},
{
"label": "Real Estate",
"groupId": 554,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hertz's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Transportation",
"groupId": 567,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Hertz's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Utilities",
"groupId": 568,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hertz's Customer Satisfaction score is rated by Utilities customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}Hertz has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Hertz's overall Customer Service score rated by its users and customers.
Estero, FL 33928
http://www.hertz.com
(800) 654-4173
Hertz's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Professional Services industry.
Female customers rated Hertz's Customer Service score 0.4 stars higher than Male customers.
Hertz's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.8 | Native American | 3.8 |
Other 1.8 | Other | 1.8 |
Hertz's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2 | 31-35 | 2 |
36-40 1.8 | 36-40 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Hertz's Customer Service score was rated the highest by customers who have used Hertz's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hertz's Customer Service score was rated the highest by Construction industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Hertz has a 2.8/5 stars for its overall company culture rated by their employees

Hertz scored a -31 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Hertz would recommend the brand to a friend. ENPS measures how likely Hertz employees would recommend working at Hertz to a friend.
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |