-6
NPS
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Hickory Farms
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About Hickory Farms' Brand
Hickory Farms is an American specialty foods company based in Toledo, Ohio.
Brand at a Glance
70%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Hickory Farms CMO
Hickory Farms NPS
Hickory Farms's Net Promoter Score (NPS) is a -6 with 42% Promoters, 10% Passives, and 48% Detractors. Net Promoter Score tracks whether Hickory Farms's customers would recommend using the product based on a scale of -100 to 100.
Hickory Farms Overall NPS
| 42% | Promoters |
|---|---|
| 10% | Passives |
| 48% | Detractors |
Hickory Farms NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -43 | Jul 2023 | -43 |
Sep 2023 -34 | Sep 2023 | -34 |
Nov 2023 -39 | Nov 2023 | -39 |
Dec 2023 -19 | Dec 2023 | -19 |
Jan 2024 -14 | Jan 2024 | -14 |
Jun 2024 -8 | Jun 2024 | -8 |
Oct 2024 -5 | Oct 2024 | -5 |
Dec 2024 -4 | Dec 2024 | -4 |
Mar 2025 0 | Mar 2025 | 0 |
May 2025 3 | May 2025 | 3 |
Jul 2025 -1 | Jul 2025 | -1 |
Dec 2025 -8 | Dec 2025 | -8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hickory Farms NPS by Gender
Hickory Farms's NPS was rated -40 by Female customers on Comparably.
Female
-40
Hickory Farms's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Male
N/A
Hickory Farms's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Hickory Farms NPS by Ethnicity
Hickory Farms's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Hickory Farms NPS by Age
Hickory Farms's NPS was rated -34 points by customers ages 61-65 on Comparably.
Hickory Farms NPS by Usage
Hickory Farms's NPS was rated -20 points by customers who have used Hickory Farms's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -20 | Over 10 Years | -20 |
Hickory Farms Customer Reviews
Out of the 2 Hickory Farms customer reviews 1 was positive and 1 was constructive. Hickory Farms customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hickory Farms Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Hickory Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hickory Farms Customer Loyalty Score by Gender
Hickory Farms's Customer Loyalty score was rated 64 by Female customers on Comparably.
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Female
64%
Yes
Male
N/A
Yes
Hickory Farms Customer Loyalty Score by Ethnicity
Hickory Farms's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hickory Farms.
64
out of 100
Caucasian
Hickory Farms Customer Loyalty Score by Age
Hickory Farms's Customer Loyalty score was rated 100% by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hickory Farms.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 100% | 61-65 | 100% |
Hickory Farms Customer Loyalty Score by Usage
Hickory Farms's Customer Loyalty score was rated 82% by customers who have used Hickory Farms's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hickory Farms Product Quality
3.4/5
Hickory Farms has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Hickory Farms Product Information
Hickory Farms’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.hickoryfarms.com/
- Company Size
- 501-1,000 Employees
Industry
Food & Beverages
Quick Insights into Hickory Farms Product Quality
Hickory Farms's Product Quality score was rated highest by Caucasian customers.
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Ranked Hickory Farms Product Quality the Highest
Hickory Farms Product Quality Score by Gender
Hickory Farms's Product Quality score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Hickory Farms.
Female
4.1/5
Male
N/A
Hickory Farms Product Quality Score by Ethnicity
Hickory Farms's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hickory Farms.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hickory Farms Product Quality Score by Age
Hickory Farms's Product Quality score was rated 3.1 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hickory Farms.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3.1 | 61-65 | 3.1 |
Hickory Farms Product Quality Score by Usage
Hickory Farms's Product Quality score was rated 3.4 stars by customers who have used Hickory Farms's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Hickory Farms Pricing
Hickory Farms ROI & Value For Money
3.1/5
Hickory Farms has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Hickory Farms ROI
Hickory Farms's ROI score was rated highest by customers who have used Hickory Farms's products/services for Over 10 Years.
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Ranked Hickory Farms ROI the Highest
Hickory Farms ROI Score by Gender
Hickory Farms's ROI score was rated 2.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hickory Farms.
Female
2.7/5
Male
N/A
Hickory Farms ROI Score by Ethnicity
Hickory Farms's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hickory Farms.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hickory Farms ROI Score by Age
Hickory Farms's ROI score was rated 3 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hickory Farms.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 3 | 61-65 | 3 |
Hickory Farms ROI Score by Usage
Hickory Farms's ROI score was rated 3.3 stars by customers who have used Hickory Farms's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Hickory Farms Customer Satisfaction (CSAT)
Hickory Farms Customer Satisfaction (CSAT) Score
62 / 100
Hickory Farms has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
19%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hickory Farms Customer Satisfaction
Hickory Farms's Customer Satisfaction score was rated highest by customers who have used Hickory Farms's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Hickory Farms' Customer Satisfaction.
Ranked Hickory Farms Customer Satisfaction the Highest
Hickory Farms Customer Satisfaction Score by Gender
Hickory Farms's Customer Satisfaction score was rated 50 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Hickory Farms.
50 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Hickory Farms Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hickory Farms' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hickory Farms.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
Hickory Farms Customer Satisfaction Score by Usage
Hickory Farms's Customer Satisfaction score was rated 66 points by customers who have used Hickory Farms's products/services for Over 10 Years.
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Hickory Farms Customer Service
3/5
Hickory Farms has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hickory Farms's Customer Service
Address
811 Madison Avenue, 5th FL, Toledo, OH 43604
Website
http://www.hickoryfarms.com/
Phone Number
1419893016
Quick Insights into Hickory Farms Customer Service
Hickory Farms's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Hickory Farms' Customer Service score.
Ranked Hickory Farms Customer Service the Highest
Hickory Farms Customer Service Score by Gender
Hickory Farms's Customer Service score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hickory Farms.
Female
2.6/5
Male
N/A
Hickory Farms Customer Service Score by Ethnicity
Hickory Farms's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hickory Farms.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hickory Farms Customer Service Score by Age
Hickory Farms's Customer Service score was rated 2.1 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hickory Farms.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2.1 | 61-65 | 2.1 |
Hickory Farms Customer Service Score by Usage
Hickory Farms's Customer Service score was rated 2.8 stars by customers who have used Hickory Farms's products/services for Over 10 Years.
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Hickory Farms as an Employer
2.6/5
Hickory Farms has a 2.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Hickory Farms scored a -6 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Hickory Farms would recommend the brand to a friend. ENPS measures how likely Hickory Farms employees would recommend working at Hickory Farms to a friend.
Net Promoter Score
-6
NPS Score
| 42% | Promoters |
|---|---|
| 10% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 41% | Promoters |
|---|---|
| 6% | Passive |
| 53% | Detractors |
