19
NPS
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Brand Page
HOK
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About HOK's Brand
HOK is a global design, architecture, engineering and planning firm.
Brand at a Glance
82%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
HOK NPS
HOK's Net Promoter Score (NPS) is a 19 with 46% Promoters, 27% Passives, and 27% Detractors. Net Promoter Score tracks whether HOK's customers would recommend using the product based on a scale of -100 to 100.
HOK Overall NPS
| 46% | Promoters |
|---|---|
| 27% | Passives |
| 27% | Detractors |
HOK NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 29 | Jul 2022 | 29 |
Oct 2022 19 | Oct 2022 | 19 |
Nov 2022 24 | Nov 2022 | 24 |
Jan 2023 22 | Jan 2023 | 22 |
Mar 2023 16 | Mar 2023 | 16 |
Apr 2023 15 | Apr 2023 | 15 |
Oct 2023 18 | Oct 2023 | 18 |
Dec 2023 22 | Dec 2023 | 22 |
Jan 2024 17 | Jan 2024 | 17 |
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 24 | Apr 2024 | 24 |
Jul 2025 19 | Jul 2025 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HOK NPS by Gender
HOK's NPS was rated 0 by Male customers on Comparably.
Male
0
HOK's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
HOK's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
HOK NPS by Ethnicity
HOK's NPS was rated -100 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black -100 | African American/Black | -100 |
HOK Customer Reviews
Out of the 2 HOK customer reviews 1 was positive and 1 was constructive. HOK customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
HOK Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of HOK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HOK Customer Loyalty Score by Gender
HOK's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
HOK Customer Loyalty Score by Ethnicity
HOK's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HOK.
70
out of 100
African American/Black
HOK Customer Loyalty Score by Industry
HOK's Customer Loyalty score was rated 100% by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
HOK Product Quality
3.8/5
HOK has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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HOK Product Information
HOK’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated HOK's product the highest.
- Website
- http://www.hok.com
- Company Size
- 1,001-5,000 Employees
Industry
Architecture and Planning
Quick Insights into HOK Product Quality
HOK's Product Quality score was rated highest by customers from the Architecture and Planning industry.
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Ranked HOK Product Quality the Highest
HOK Product Quality Score by Gender
HOK's Product Quality score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of HOK.
Male
3.5/5
Female
N/A
HOK Product Quality Score by Ethnicity
HOK's Product Quality score was rated 3 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of HOK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3 | African American/Black | 3 |
HOK Product Quality Score by Industry
HOK's Product Quality score was rated 3.5 stars by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
HOK Pricing
HOK ROI & Value For Money
3.8/5
HOK has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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HOK Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry.
Quick Insights into HOK ROI
HOK's ROI score was rated highest by customers from the Architecture and Planning industry.
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Ranked HOK ROI the Highest
HOK ROI Score by Gender
HOK's ROI score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of HOK.
Male
3.6/5
Female
N/A
HOK ROI Score by Ethnicity
HOK's ROI score was rated 3.5 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of HOK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
HOK ROI Score by Industry
HOK's ROI score was rated 4 stars by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
HOK Customer Satisfaction (CSAT)
HOK Customer Satisfaction (CSAT) Score
77 / 100
HOK has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
49%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HOK Customer Satisfaction
HOK's Customer Satisfaction score was rated highest by African American/Black customers.
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Ranked HOK Customer Satisfaction the Highest
HOK Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
HOK's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of HOK.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
HOK Customer Service
3.8/5
HOK has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About HOK's Customer Service
Address
10 South Broadway Suite 200, Saint Louis, MO 63102
Website
http://www.hok.com
Phone Number
314-421-2000
HOK's Social Links
Quick Insights into HOK Customer Service
HOK's Customer Service score was rated highest by customers from the Architecture and Planning industry.
Sign Up to unlock insights into how customers have ranked HOK's Customer Service score.
Ranked HOK Customer Service the Highest
HOK Customer Service Score by Gender
HOK's Customer Service score was rated 3.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of HOK.
Male
3.8/5
Female
N/A
HOK Customer Service Score by Ethnicity
HOK's Customer Service score was rated 3.6 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of HOK.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.6 | African American/Black | 3.6 |
HOK Customer Service Score by Industry
HOK's Customer Service score was rated 4.1 stars by Architecture and Planning industry customers.
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HOK as an Employer
3.9/5
HOK has a 3.9/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
HOK scored a 19 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of HOK would recommend the brand to a friend. ENPS measures how likely HOK employees would recommend working at HOK to a friend.
Net Promoter Score
19
NPS Score
| 46% | Promoters |
|---|---|
| 27% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 37% | Promoters |
|---|---|
| 40% | Passive |
| 23% | Detractors |
