

Retailer of health and wellness products intended to enhance the well-being of customers around the world by delivering quality, nutritional supplements. The company offers a wide range of branded and own-label products like vitamins, minerals, health supplements, specialist foods and natural beauty products.
Holland & Barrett's Net Promoter Score (NPS) is a 61 with 71% Promoters, 19% Passives, and 10% Detractors. Net Promoter Score tracks whether Holland & Barrett's customers would recommend using the product based on a scale of -100 to 100.
| 71% | Promoters |
|---|---|
| 19% | Passives |
| 10% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 50 | Dec 2021 | 50 |
Jan 2022 60 | Jan 2022 | 60 |
May 2022 66 | May 2022 | 66 |
Mar 2023 77 | Mar 2023 | 77 |
Sep 2023 70 | Sep 2023 | 70 |
Oct 2023 75 | Oct 2023 | 75 |
Dec 2023 76 | Dec 2023 | 76 |
Feb 2024 53 | Feb 2024 | 53 |
Mar 2024 58 | Mar 2024 | 58 |
Jun 2024 58 | Jun 2024 | 58 |
Sep 2024 60 | Sep 2024 | 60 |
Dec 2024 62 | Dec 2024 | 62 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Holland & Barrett's NPS was rated 100 by Male customers on Comparably.
Holland & Barrett's NPS was rated 100 by Male customers on Comparably.
Holland & Barrett's NPS is not yet rated by Female customers.
Holland & Barrett's NPS was rated 100 points by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Holland & Barrett users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Holland & Barrett's Customer Loyalty score was rated 85 by Male customers on Comparably.
Holland & Barrett's Customer Loyalty score was rated 78% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Holland & Barrett has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Holland & Barrett’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Holland & Barrett's Product Quality score was rated highest by Male customers.
Holland & Barrett's Product Quality score was rated 4.6 by Male customers on Comparably.
Holland & Barrett's Product Quality score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Holland & Barrett has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Holland & Barrett's ROI score was rated highest by Asian or Pacific Islander customers.
Holland & Barrett's ROI score was rated 4.6 by Male customers on Comparably.
Holland & Barrett's ROI score was rated 5 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Holland & Barrett has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Holland & Barrett's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
Holland & Barrett's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 83% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Holland & Barrett's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Holland & Barrett has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Samuel Ryder House, Nuneaton, CV10 7RH Bahamas
hollandandbarrett.com
Holland & Barrett's Customer Service score was rated highest by Male customers.
Holland & Barrett's Customer Service score was rated 4 by Male customers on Comparably.
Holland & Barrett's Customer Service score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Holland & Barrett has a 3.7/5 stars for its overall company culture rated by their employees

Holland & Barrett scored a 61 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Holland & Barrett would recommend the brand to a friend. ENPS measures how likely Holland & Barrett employees would recommend working at Holland & Barrett to a friend.
| 71% | Promoters |
|---|---|
| 19% | Passive |
| 10% | Detractors |
| 33% | Promoters |
|---|---|
| 27% | Passive |
| 40% | Detractors |