-11
NPS
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Hooters
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About Hooters' Brand
Hooters is the franchisor and operator of Hooters restaurants.
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
Hooters CMO
Carl Sweat
Carl Sweat serves as the Global Chief Marketing Officer for Hooters of America. Carl started at Hooters of America in January of 2015. Carl is based in the Greater Atlanta Area.
Hooters NPS
Hooters's Net Promoter Score (NPS) is a -11 with 40% Promoters, 9% Passives, and 51% Detractors. Net Promoter Score tracks whether Hooters's customers would recommend using the product based on a scale of -100 to 100.
Hooters Overall NPS
| 40% | Promoters |
|---|---|
| 9% | Passives |
| 51% | Detractors |
Hooters NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -11 | Aug 2024 | -11 |
Sep 2024 -12 | Sep 2024 | -12 |
Oct 2024 -12 | Oct 2024 | -12 |
Nov 2024 -10 | Nov 2024 | -10 |
Dec 2024 -12 | Dec 2024 | -12 |
Feb 2025 -12 | Feb 2025 | -12 |
Mar 2025 -12 | Mar 2025 | -12 |
Apr 2025 -12 | Apr 2025 | -12 |
Jun 2025 -12 | Jun 2025 | -12 |
Jul 2025 -12 | Jul 2025 | -12 |
Oct 2025 -12 | Oct 2025 | -12 |
Jan 2026 -12 | Jan 2026 | -12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hooters NPS by Gender
Male customers rated Hooters's NPS 40 points higher than Female customers.
Male
-25
Hooters's NPS was rated -25 by Male customers on Comparably.
33%
Promoters
9%
Passives
58%
Detractors
Female
-65
Hooters's NPS was rated -65 by Female customers on Comparably.
15%
Promoters
5%
Passives
80%
Detractors
Hooters NPS by Ethnicity
Hooters's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -72 | Other | -72 |
Hooters NPS by Age
Hooters's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Hooters NPS by Usage
Hooters's NPS was rated the highest by customers who have used Hooters's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -42 | Less than 1 Year | -42 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -78 | 5 to 10 Years | -78 |
Over 10 Years -30 | Over 10 Years | -30 |
Hooters Customer Reviews
Out of the 16 Hooters customer reviews 5 were positive and 11 were constructive. Hooters customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hooters Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Hooters users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hooters Customer Loyalty Score by Gender
Male customers rated Hooters's Customer Loyalty score 14% higher than Female customers.
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Male
69%
Yes
Female
55%
Yes
Hooters Customer Loyalty Score by Ethnicity
Hooters's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hooters.
57
out of 100
Caucasian
82
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
87
out of 100
Other
Hooters Customer Loyalty Score by Age
Hooters's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hooters.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 74% | 26-30 | 74% |
31-35 10% | 31-35 | 10% |
41-45 44% | 41-45 | 44% |
46-50 85% | 46-50 | 85% |
51-55 61% | 51-55 | 61% |
56-60 75% | 56-60 | 75% |
61-65 64% | 61-65 | 64% |
66+ 55% | 66+ | 55% |
Hooters Customer Loyalty Score by Usage
Hooters's Customer Loyalty score was rated the highest by customers who have used Hooters's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hooters Customer Loyalty Score by Industry
Hooters's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hooters Product Quality
3.1/5
Hooters has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Hooters Product Information
Hooters’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Hooters's product the highest. Reviewers from the Retail industry rated Hooters the lowest at 1.5.
- Website
- http://www.hooters.com
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Sports & Entertainment
Quick Insights into Hooters Product Quality
Hooters's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
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Ranked Hooters Product Quality the Highest
Ranked Hooters Product Quality the Lowest
Hooters Product Quality Score by Gender
Male customers rated Hooters's Product Quality score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Hooters.
Male
3/5
Female
1.9/5
Hooters Product Quality Score by Ethnicity
Hooters's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hooters.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3 | Other | 3 |
Hooters Product Quality Score by Age
Hooters's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hooters.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.7 | 31-35 | 2.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.6 | 46-50 | 2.6 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.1 | 66+ | 3.1 |
Hooters Product Quality Score by Usage
Hooters's Product Quality score was rated the highest by customers who have used Hooters's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Hooters Product Quality Score by Industry
Hooters's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
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Hooters Pricing
Hooters ROI & Value For Money
3/5
Hooters has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Hooters' overall ROI score rated by its users and customers.
Hooters Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Consumer Services industry think that they had the lowest ROI from Hooters.
Quick Insights into Hooters ROI
Hooters's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Hooters' ROI score.
Ranked Hooters ROI the Highest
Ranked Hooters ROI the Lowest
Hooters ROI Score by Gender
Male customers rated Hooters's ROI score 0.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hooters.
Male
2.6/5
Female
1.8/5
Hooters ROI Score by Ethnicity
Hooters's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hooters.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 3 | Other | 3 |
Hooters ROI Score by Age
Hooters's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hooters.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.1 | 31-35 | 2.1 |
41-45 2 | 41-45 | 2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.3 | 66+ | 2.3 |
Hooters ROI Score by Usage
Hooters's ROI score was rated the highest by customers who have used Hooters's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hooters ROI Score by Industry
Hooters's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Hooters Customer Satisfaction (CSAT)
Hooters Customer Satisfaction (CSAT) Score
51 / 100
Hooters has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hooters Customer Satisfaction
Hooters's Customer Satisfaction score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
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Ranked Hooters Customer Satisfaction the Highest
Ranked Hooters Customer Satisfaction the Lowest
Hooters Customer Satisfaction Score by Gender
Male customers rated Hooters's Customer Satisfaction score 11 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Hooters.
48 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 11% | |
Very Dissatisfied | 39% |
37 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 63% |
Hooters Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hooters' Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hooters.
38 / 100
Very Satisfied
17%
Satisfied
21%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
10%
Very Dissatisfied
50%
CSAT according to African American/Black
Hooters' Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hooters.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Hooters' Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hooters.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Hooters' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hooters.
60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Hooters Customer Satisfaction Score by Age
Hooters's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hooters.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 36% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 50% |
Hooters Customer Satisfaction Score by Usage
Hooters's Customer Satisfaction score was rated the highest by customers who have used Hooters's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Hooters Customer Satisfaction Score by Industry
Hooters's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hooters Customer Satisfaction Score by Industry",
"text": "Hooters's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Hooters's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
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"label": "Banking and Financial Services",
"groupId": 501,
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"groupId": 514,
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"groupId": 523,
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"groupId": 559,
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]
}Hooters Customer Service
3.2/5
Hooters has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Hooters' overall Customer Service score rated by its users and customers.
About Hooters's Customer Service
Address
Atlanta, GA
Website
http://www.hooters.com
Quick Insights into Hooters Customer Service
Hooters's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Hooters' Customer Service score.
Ranked Hooters Customer Service the Highest
Ranked Hooters Customer Service the Lowest
Hooters Customer Service Score by Gender
Male customers rated Hooters's Customer Service score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hooters.
Male
3/5
Female
2.1/5
Hooters Customer Service Score by Ethnicity
Hooters's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hooters.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 3.3 | Other | 3.3 |
Hooters Customer Service Score by Age
Hooters's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hooters.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.5 | 31-35 | 2.5 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.6 | 66+ | 3.6 |
Hooters Customer Service Score by Usage
Hooters's Customer Service score was rated the highest by customers who have used Hooters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hooters Customer Service Score by Industry
Hooters's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Hooters as an Employer
2.8/5
Hooters has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Hooters scored a -11 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Hooters would recommend the brand to a friend. ENPS measures how likely Hooters employees would recommend working at Hooters to a friend.
Net Promoter Score
-11
NPS Score
| 40% | Promoters |
|---|---|
| 9% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 32% | Promoters |
|---|---|
| 15% | Passive |
| 53% | Detractors |
