

Horizon Hobby develops, markets, and distributes radio control hobby products; model trains; and educational, toy, and other hobby products.
Horizon Hobby's Net Promoter Score (NPS) is a -28 with 31% Promoters, 10% Passives, and 59% Detractors. Net Promoter Score tracks whether Horizon Hobby's customers would recommend using the product based on a scale of -100 to 100.
| 31% | Promoters |
|---|---|
| 10% | Passives |
| 59% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -15 | Nov 2024 | -15 |
Dec 2024 -15 | Dec 2024 | -15 |
Jan 2025 -18 | Jan 2025 | -18 |
Feb 2025 -18 | Feb 2025 | -18 |
Mar 2025 -20 | Mar 2025 | -20 |
Apr 2025 -22 | Apr 2025 | -22 |
Jun 2025 -22 | Jun 2025 | -22 |
Jul 2025 -25 | Jul 2025 | -25 |
Aug 2025 -25 | Aug 2025 | -25 |
Sep 2025 -27 | Sep 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
Jan 2026 -29 | Jan 2026 | -29 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Horizon Hobby's NPS was rated -39 by Male customers on Comparably.
Horizon Hobby's NPS was rated -39 by Male customers on Comparably.
Horizon Hobby's NPS is not yet rated by Female customers.
Horizon Hobby's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -49 | Caucasian | -49 |
African American/Black -34 | African American/Black | -34 |
Other -50 | Other | -50 |
Horizon Hobby's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Horizon Hobby's NPS was rated the highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years -50 | Over 10 Years | -50 |
Out of the 14 Horizon Hobby customer reviews 7 were positive and 7 were constructive. Horizon Hobby customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Horizon Hobby users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Horizon Hobby's Customer Loyalty score was rated 87 by Male customers on Comparably.
Horizon Hobby's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Horizon Hobby's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
46-50 82% | 46-50 | 82% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
61-65 89% | 61-65 | 89% |
66+ 79% | 66+ | 79% |
Horizon Hobby's Customer Loyalty score was rated the highest by customers who have used Horizon Hobby's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Horizon Hobby's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Military and Defense industry customers.
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Horizon Hobby has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Horizon Hobby’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated Horizon Hobby's product the highest. Reviewers from the Education industry rated Horizon Hobby the lowest at 2.1.
Horizon Hobby's Product Quality score was rated highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and rated lowest by Other customers.
Horizon Hobby's Product Quality score was rated 2.1 by Male customers on Comparably.
Horizon Hobby's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 2 | African American/Black | 2 |
Other 1.6 | Other | 1.6 |
Horizon Hobby's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2 | 66+ | 2 |
Horizon Hobby's Product Quality score was rated the highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Horizon Hobby's Product Quality score was rated the highest by Military and Defense industry customers, and the lowest by Education industry customers.
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Horizon Hobby has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Military and Defense industry. The users from the Education industry think that they had the lowest ROI from Horizon Hobby.
Horizon Hobby's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
Horizon Hobby's ROI score was rated 2.5 by Male customers on Comparably.
Horizon Hobby's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.1 | Other | 2.1 |
Horizon Hobby's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Horizon Hobby's ROI score was rated the highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Horizon Hobby's ROI score was rated the highest by Military and Defense industry customers, and the lowest by Education industry customers.
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Horizon Hobby has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Horizon Hobby's Customer Satisfaction score was rated highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and rated lowest by customers ages 61-65.
Horizon Hobby's Customer Satisfaction score was rated 31 by Male customers on Comparably.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 5% | |
Very Dissatisfied | 57% |
Horizon Hobby's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
Horizon Hobby's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Horizon Hobby's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Horizon Hobby's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 40% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 13% | |||||||||||||||
| 66+ | 17% |
Horizon Hobby's Customer Satisfaction score was rated the highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Horizon Hobby's Customer Satisfaction score was rated the highest by Military and Defense industry customers, and the lowest by Tech industry customers.
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}Horizon Hobby has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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2904 Research Rd, Champaign, IL 61822
http://www.horizonhobbycorp.com/
+1 (800) 338-4639
Horizon Hobby's Customer Service score was rated highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
Horizon Hobby's Customer Service score was rated 1.9 by Male customers on Comparably.
Horizon Hobby's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 2 | African American/Black | 2 |
Other 2.1 | Other | 2.1 |
Horizon Hobby's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Horizon Hobby's Customer Service score was rated the highest by customers who have used Horizon Hobby's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Horizon Hobby's Customer Service score was rated the highest by Military and Defense industry customers, and the lowest by Education industry customers.
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Horizon Hobby has a 3.7/5 stars for its overall company culture rated by their employees

Horizon Hobby scored a -28 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Horizon Hobby would recommend the brand to a friend. ENPS measures how likely Horizon Hobby employees would recommend working at Horizon Hobby to a friend.
| 31% | Promoters |
|---|---|
| 10% | Passive |
| 59% | Detractors |
| 31% | Promoters |
|---|---|
| 13% | Passive |
| 56% | Detractors |