-28
NPS
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Hostess
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About Hostess' Brand
Hostess Makers of the original creme-filled snack cakes and other classic treats.
Brand at a Glance
38%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3.3/5
Customer Service
Hostess NPS
Hostess's Net Promoter Score (NPS) is a -28 with 29% Promoters, 14% Passives, and 57% Detractors. Net Promoter Score tracks whether Hostess's customers would recommend using the product based on a scale of -100 to 100.
Hostess Overall NPS
| 29% | Promoters |
|---|---|
| 14% | Passives |
| 57% | Detractors |
Hostess NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 -100 | Apr 2021 | -100 |
Feb 2024 -33 | Feb 2024 | -33 |
Nov 2024 -50 | Nov 2024 | -50 |
Jan 2025 -20 | Jan 2025 | -20 |
Apr 2025 -33 | Apr 2025 | -33 |
Oct 2025 -29 | Oct 2025 | -29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hostess Customer Loyalty
38%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
38% of Hostess users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hostess Product Quality
3/5
Hostess has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Hostess' overall Product Quality score rated by its users and customers.
Hostess Product Information
Hostess’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://hostessbrands.com/
- Company Size
- 10,000+ Employees
Hostess Pricing
Hostess ROI & Value For Money
2.9/5
Hostess has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Hostess' overall ROI score rated by its users and customers.
Hostess Customer Satisfaction (CSAT)
Hostess Customer Satisfaction (CSAT) Score
25 / 100
Hostess has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
75%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hostess Customer Service
3.3/5
Hostess has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Hostess's Customer Service
Address
Hostess Brands, LLC P.O. Box 419593, Kansas City, MO
Website
http://hostessbrands.com/
Phone Number
8167014750
Hostess as an Employer
3.8/5
Hostess has a 3.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Hostess scored a -28 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Hostess would recommend the brand to a friend. ENPS measures how likely Hostess employees would recommend working at Hostess to a friend.
Net Promoter Score
-28
NPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 24% | Promoters |
|---|---|
| 13% | Passive |
| 63% | Detractors |
