28
NPS
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Hudl
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About Hudl's Brand
Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. Every product, feature and tool is designed with one purpose in mind: to ensure coaches and athletes make every moment count. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. From grassroots to the pros, more than 6M users utilize Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, analytics, professional consultation and more. Founded in 2006 in Lincoln, Nebraska, Hudl now has more than 3,200 employees operating out of 17 countries. With a global team of engineers, analysts and support, Hudl is building the world’s most powerful network of sports video and data.
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Hudl NPS
Hudl's Net Promoter Score (NPS) is a 28 with 58% Promoters, 12% Passives, and 30% Detractors. Net Promoter Score tracks whether Hudl's customers would recommend using the product based on a scale of -100 to 100.
Hudl Overall NPS
| 58% | Promoters |
|---|---|
| 12% | Passives |
| 30% | Detractors |
Hudl NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 29 | Apr 2024 | 29 |
May 2024 31 | May 2024 | 31 |
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 28 | Jul 2024 | 28 |
Aug 2024 27 | Aug 2024 | 27 |
Mar 2025 27 | Mar 2025 | 27 |
Apr 2025 29 | Apr 2025 | 29 |
May 2025 27 | May 2025 | 27 |
Jun 2025 27 | Jun 2025 | 27 |
Jul 2025 28 | Jul 2025 | 28 |
Oct 2025 28 | Oct 2025 | 28 |
Nov 2025 28 | Nov 2025 | 28 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hudl NPS by Gender
Female customers rated Hudl's NPS 83 points higher than Male customers.
Male
3
Hudl's NPS was rated 3 by Male customers on Comparably.
45%
Promoters
13%
Passives
42%
Detractors
Female
86
Hudl's NPS was rated 86 by Female customers on Comparably.
86%
Promoters
14%
Passives
0%
Detractors
Hudl NPS by Ethnicity
Hudl's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 13 | African American/Black | 13 |
Hudl NPS by Age
Hudl's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Hudl NPS by Usage
Hudl's NPS was rated the highest by customers who have used Hudl's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
5 to 10 Years -9 | 5 to 10 Years | -9 |
Over 10 Years 25 | Over 10 Years | 25 |
Hudl Customer Reviews
Out of the 9 Hudl customer reviews 6 were positive and 3 were constructive. Hudl customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hudl Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Hudl users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hudl Customer Loyalty Score by Gender
Female customers rated Hudl's Customer Loyalty score 2% higher than Male customers.
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Male
85%
Yes
Female
87%
Yes
Hudl Customer Loyalty Score by Ethnicity
Hudl's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hudl.
76
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
Hudl Customer Loyalty Score by Age
Hudl's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 85% | 26-30 | 85% |
36-40 85% | 36-40 | 85% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 70% | 51-55 | 70% |
56-60 70% | 56-60 | 70% |
Hudl Customer Loyalty Score by Usage
Hudl's Customer Loyalty score was rated the highest by customers who have used Hudl's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hudl Customer Loyalty Score by Industry
Hudl's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hudl Product Quality
4/5
Hudl has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Hudl Product Information
Hudl’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Hudl's product the highest. Reviewers from the Tech industry rated Hudl the lowest at 3.9.
- Website
- http://www.hudl.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Media
SaaS
Sports & Entertainment
Quick Insights into Hudl Product Quality
Hudl's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 46-50.
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Ranked Hudl Product Quality the Highest
Ranked Hudl Product Quality the Lowest
Hudl Product Quality Score by Gender
Female customers rated Hudl's Product Quality score 0.8 stars higher than Male customers.
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Male
3.9/5
Female
4.7/5
Hudl Product Quality Score by Ethnicity
Hudl's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hudl.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.8 | African American/Black | 3.8 |
Hudl Product Quality Score by Age
Hudl's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hudl.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.8 | 26-30 | 4.8 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 5 | 51-55 | 5 |
56-60 3.2 | 56-60 | 3.2 |
Hudl Product Quality Score by Usage
Hudl's Product Quality score was rated the highest by customers who have used Hudl's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Hudl Product Quality Score by Industry
Hudl's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Hudl Pricing
Hudl ROI & Value For Money
3.8/5
Hudl has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Hudl Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Hudl.
Quick Insights into Hudl ROI
Hudl's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 46-50.
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Ranked Hudl ROI the Highest
Ranked Hudl ROI the Lowest
Hudl ROI Score by Gender
Female customers rated Hudl's ROI score 1.3 stars higher than Male customers.
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Male
3.4/5
Female
4.7/5
Hudl ROI Score by Ethnicity
Hudl's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hudl.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.7 | African American/Black | 3.7 |
Hudl ROI Score by Age
Hudl's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hudl.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.3 | 26-30 | 4.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3.1 | 56-60 | 3.1 |
Hudl ROI Score by Usage
Hudl's ROI score was rated the highest by customers who have used Hudl's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Hudl ROI Score by Industry
Hudl's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Hudl Customer Satisfaction (CSAT)
Hudl Customer Satisfaction (CSAT) Score
75 / 100
Hudl has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
28%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hudl Customer Satisfaction
Hudl's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.
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Ranked Hudl Customer Satisfaction the Highest
Ranked Hudl Customer Satisfaction the Lowest
Hudl Customer Satisfaction Score by Gender
Female customers rated Hudl's Customer Satisfaction score 35 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 8% | |
Very Dissatisfied | 8% |
100 / 100
FemaleVery Satisfied | 83% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hudl Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hudl's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
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69 / 100
Very Satisfied
37%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
11%
Very Dissatisfied
4%
CSAT according to Hispanic or Latino
Hudl's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Hudl's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
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72 / 100
Very Satisfied
57%
Satisfied
15%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
Hudl Customer Satisfaction Score by Age
Hudl's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hudl.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 25% |
Hudl Customer Satisfaction Score by Usage
Hudl's Customer Satisfaction score was rated the highest by customers who have used Hudl's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hudl Customer Satisfaction Score by Industry
Hudl's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hudl Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
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"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
"score": 80,
"stars": 0,
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"scoreClassName": "",
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]
}Hudl Customer Service
3.9/5
Hudl has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Hudl's overall Customer Service score rated by its users and customers.
About Hudl's Customer Service
Address
600 P Street, Suite 400, Lincoln, NE 68508
Website
http://www.hudl.com
Phone Number
402-817-0060
Hudl's Social Links
Quick Insights into Hudl Customer Service
Hudl's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Hudl's Customer Service score.
Ranked Hudl Customer Service the Highest
Ranked Hudl Customer Service the Lowest
Hudl Customer Service Score by Gender
Female customers rated Hudl's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hudl.
Male
3.6/5
Female
4.8/5
Hudl Customer Service Score by Ethnicity
Hudl's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hudl.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4 | African American/Black | 4 |
Hudl Customer Service Score by Age
Hudl's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hudl.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.5 | 26-30 | 4.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.3 | 46-50 | 2.3 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3.7 | 56-60 | 3.7 |
Hudl Customer Service Score by Usage
Hudl's Customer Service score was rated the highest by customers who have used Hudl's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Hudl Customer Service Score by Industry
Hudl's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Hudl as an Employer
4.5/5
Hudl has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Hudl scored a 28 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Hudl would recommend the brand to a friend. ENPS measures how likely Hudl employees would recommend working at Hudl to a friend.
Net Promoter Score
28
NPS Score
| 58% | Promoters |
|---|---|
| 12% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 59% | Promoters |
|---|---|
| 22% | Passive |
| 19% | Detractors |
