

Hyundai Motor America is a subsidiary of Hyundai Motor Corporation that distributes Hyundai vehicles throughout the United States.

Dean Evans serves as the Chief Marketing Officer of Hyundai Motor America. Dean started at Hyundai Motor America in August of 2015. Dean currently resides in Orange County, California Area.
Hyundai Motor America's Net Promoter Score (NPS) is a -48 with 24% Promoters, 4% Passives, and 72% Detractors. Net Promoter Score tracks whether Hyundai Motor America's customers would recommend using the product based on a scale of -100 to 100.
| 24% | Promoters |
|---|---|
| 4% | Passives |
| 72% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -49 | Feb 2024 | -49 |
Mar 2024 -49 | Mar 2024 | -49 |
Apr 2024 -49 | Apr 2024 | -49 |
May 2024 -49 | May 2024 | -49 |
Jun 2024 -47 | Jun 2024 | -47 |
Aug 2024 -47 | Aug 2024 | -47 |
Oct 2024 -47 | Oct 2024 | -47 |
Nov 2024 -47 | Nov 2024 | -47 |
Jan 2025 -47 | Jan 2025 | -47 |
Mar 2025 -47 | Mar 2025 | -47 |
Oct 2025 -49 | Oct 2025 | -49 |
Nov 2025 -49 | Nov 2025 | -49 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Hyundai Motor America's NPS 19 points higher than Female customers.
Hyundai Motor America's NPS was rated -60 by Male customers on Comparably.
Hyundai Motor America's NPS was rated -79 by Female customers on Comparably.
Hyundai Motor America's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -75 | African American/Black | -75 |
Asian or Pacific Islander -72 | Asian or Pacific Islander | -72 |
Other -72 | Other | -72 |
Hyundai Motor America's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Hyundai Motor America's NPS was rated the highest by customers who have used Hyundai Motor America's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -70 | Less than 1 Year | -70 |
1 to 2 Years -58 | 1 to 2 Years | -58 |
2 to 5 Years -94 | 2 to 5 Years | -94 |
5 to 10 Years -76 | 5 to 10 Years | -76 |
Over 10 Years -52 | Over 10 Years | -52 |
Out of the 17 Hyundai Motor America customer reviews 5 were positive and 12 were constructive. Hyundai Motor America customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Hyundai Motor America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Hyundai Motor America's Customer Loyalty score 6% higher than Male customers.
Hyundai Motor America's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Hyundai Motor America's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 78% | 26-30 | 78% |
31-35 61% | 31-35 | 61% |
36-40 100% | 36-40 | 100% |
41-45 66% | 41-45 | 66% |
46-50 78% | 46-50 | 78% |
51-55 90% | 51-55 | 90% |
56-60 66% | 56-60 | 66% |
61-65 82% | 61-65 | 82% |
66+ 84% | 66+ | 84% |
Hyundai Motor America's Customer Loyalty score was rated the highest by customers who have used Hyundai Motor America's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hyundai Motor America's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Hyundai Motor America has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Hyundai Motor America’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Hyundai Motor America's product the highest. Reviewers from the Accounting industry rated Hyundai Motor America the lowest at 1.5.
Hyundai Motor America's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Hyundai Motor America's Product Quality score 0.6 stars higher than Female customers.
Hyundai Motor America's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.6 | Other | 1.6 |
Hyundai Motor America's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2 | 31-35 | 2 |
36-40 2.6 | 36-40 | 2.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Hyundai Motor America's Product Quality score was rated the highest by customers who have used Hyundai Motor America's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hyundai Motor America's Product Quality score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Hyundai Motor America has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from Hyundai Motor America.
Hyundai Motor America's ROI score was rated highest by customers from the Education industry, and rated lowest by Other customers.
Male customers rated Hyundai Motor America's ROI score 0.3 stars higher than Female customers.
Hyundai Motor America's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Other 1.5 | Other | 1.5 |
Hyundai Motor America's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Hyundai Motor America's ROI score was rated the highest by customers who have used Hyundai Motor America's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hyundai Motor America's ROI score was rated the highest by Education industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Hyundai Motor America has an overall Customer Satisfaction score of 23 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hyundai Motor America's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Hyundai Motor America's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 21% | |
Very Dissatisfied | 51% |
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 10% | |
Very Dissatisfied | 70% |
Hyundai Motor America's Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
Hyundai Motor America's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
Hyundai Motor America's Customer Satisfaction (CSAT) score was rated 17% according to African American/Black users and customers.
Hyundai Motor America's Customer Satisfaction (CSAT) score was rated 58% according to Asian or Pacific Islander users and customers.
Hyundai Motor America's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
Hyundai Motor America's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 20% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 29% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 10% | |||||||||||||||
| 66+ | 18% |
Hyundai Motor America's Customer Satisfaction score was rated the highest by customers who have used Hyundai Motor America's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hyundai Motor America's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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}Hyundai Motor America has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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Fountain Valley, CA
https://www.hyundaiusa.com
(800) 633-5151
Hyundai Motor America's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
Male customers rated Hyundai Motor America's Customer Service score 0.2 stars higher than Female customers.
Hyundai Motor America's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Hyundai Motor America's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Hyundai Motor America's Customer Service score was rated the highest by customers who have used Hyundai Motor America's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hyundai Motor America's Customer Service score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Hyundai Motor America has a 2.8/5 stars for its overall company culture rated by their employees

Hyundai Motor America scored a -48 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Hyundai Motor America would recommend the brand to a friend. ENPS measures how likely Hyundai Motor America employees would recommend working at Hyundai Motor America to a friend.
| 24% | Promoters |
|---|---|
| 4% | Passive |
| 72% | Detractors |
| 25% | Promoters |
|---|---|
| 19% | Passive |
| 56% | Detractors |