

IAT Insurance Group's Net Promoter Score (NPS) is a -63 with 12% Promoters, 13% Passives, and 75% Detractors. Net Promoter Score tracks whether IAT Insurance Group's customers would recommend using the product based on a scale of -100 to 100.
| 12% | Promoters |
|---|---|
| 13% | Passives |
| 75% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Dec 2021 0 | Dec 2021 | 0 |
May 2022 -33 | May 2022 | -33 |
Jan 2023 -50 | Jan 2023 | -50 |
Aug 2023 -60 | Aug 2023 | -60 |
Oct 2024 -67 | Oct 2024 | -67 |
Sep 2025 -57 | Sep 2025 | -57 |
Oct 2025 -63 | Oct 2025 | -63 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IAT Insurance Group's NPS was rated -25 by Male customers on Comparably.
IAT Insurance Group's NPS was rated -25 by Male customers on Comparably.
IAT Insurance Group's NPS is not yet rated by Female customers.
IAT Insurance Group's NPS was rated -100 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other -100 | Other | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of IAT Insurance Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IAT Insurance Group's Customer Loyalty score was rated 100 by Male customers on Comparably.
IAT Insurance Group's Customer Loyalty score was rated 70% by Other customers on Comparably.
% who answered "Yes"
IAT Insurance Group has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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IAT Insurance Group’s product quality score is a 2.7 out of 5 as rated by its users and customers.
IAT Insurance Group's Product Quality score was rated highest by Male customers.
IAT Insurance Group's Product Quality score was rated 3.5 by Male customers on Comparably.
IAT Insurance Group's Product Quality score was rated 2.1 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 2.1 | Other | 2.1 |
IAT Insurance Group has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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IAT Insurance Group's ROI score was rated highest by Male customers.
IAT Insurance Group's ROI score was rated 3.2 by Male customers on Comparably.
IAT Insurance Group's ROI score was rated 1.5 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
IAT Insurance Group has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
IAT Insurance Group's Customer Satisfaction score was rated highest by Male customers.
IAT Insurance Group's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
IAT Insurance Group has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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Raleigh, NC
https://www.iatinsurancegroup.com
IAT Insurance Group's Customer Service score was rated highest by Male customers.
IAT Insurance Group's Customer Service score was rated 3.1 by Male customers on Comparably.
IAT Insurance Group's Customer Service score was rated 1.5 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
IAT Insurance Group scored a -63 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of IAT Insurance Group would recommend the brand to a friend. ENPS measures how likely IAT Insurance Group employees would recommend working at IAT Insurance Group to a friend.
| 12% | Promoters |
|---|---|
| 13% | Passive |
| 75% | Detractors |
| 36% | Promoters |
|---|---|
| 37% | Passive |
| 27% | Detractors |