IBM Watson NPS & Customer Reviews | Comparably
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IBM Watson
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About IBM Watson's Brand

IBM Watson is a cognitive system enabling a new partnership between people and computers.

Brand at a Glance

87%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
3.7/5
Customer Service

IBM Watson NPS

IBM Watson's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether IBM Watson's customers would recommend using the product based on a scale of -100 to 100.

IBM Watson Overall NPS

37
NPS
62%Promoters
13%Passives
25%Detractors
IBM Watson Overall NPS

IBM Watson NPS Trend

-100
-50
0
50
100
Mar 2020
100
Mar 2020100
Jun 2020
50
Jun 202050
Jul 2020
33
Jul 202033
Nov 2020
20
Nov 202020
Dec 2020
34
Dec 202034
Apr 2021
43
Apr 202143
Jun 2021
50
Jun 202150
Nov 2021
33
Nov 202133
Feb 2022
45
Feb 202245
Oct 2022
43
Oct 202243
Oct 2023
34
Oct 202334
Apr 2024
37
Apr 202437

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IBM Watson Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of IBM Watson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87
87%
13
13%
IBM Watson Customer Loyalty

IBM Watson Product Quality

4.3/5

IBM Watson has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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IBM Watson Product Information

IBM Watson’s product quality score is a 4.3 out of 5 as rated by its users and customers.

Website
http://www.ibm.com/smarterplanet/us/en/ibmwatson/
Company Size
1-10 Employees

Industry

Tech
Analytics

IBM Watson Pricing

IBM Watson ROI & Value For Money

4/5

IBM Watson has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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IBM Watson Customer Satisfaction (CSAT)

IBM Watson Customer Satisfaction (CSAT) Score

83 / 100

IBM Watson has an overall Customer Satisfaction score of 83 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied17%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

IBM Watson Customer Service

3.7/5

IBM Watson has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About IBM Watson's Customer Service

Website

http://www.ibm.com/smarterplanet/us/en/ibmwatson/

IBM Watson as an Employer

2.8/5

IBM Watson has a 2.8/5 stars for its overall company culture rated by their employees

  IBM Watson CEO
bottom
15%
CEO of IBM Watson

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IBM Watson scored a 37 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of IBM Watson would recommend the brand to a friend. ENPS measures how likely IBM Watson employees would recommend working at IBM Watson to a friend.

Net Promoter Score

37
NPS Score
62%Promoters
13%Passive
25%Detractors

Employee Net Promoter Score

-35
eNPS Score
20%Promoters
25%Passive
55%Detractors

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