-5
NPS
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Ibotta
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About Ibotta's Brand
Built in Denver, CO, Ibotta ("I bought a...") is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Founded in 2011, Ibotta has credited American consumers with over $1.5 billion in cash rewards through our network. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times.
Brand at a Glance
77%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3/5
Customer Service
Ibotta NPS
Ibotta's Net Promoter Score (NPS) is a -5 with 40% Promoters, 15% Passives, and 45% Detractors. Net Promoter Score tracks whether Ibotta's customers would recommend using the product based on a scale of -100 to 100.
Ibotta Overall NPS
| 40% | Promoters |
|---|---|
| 15% | Passives |
| 45% | Detractors |
Ibotta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -4 | Apr 2024 | -4 |
May 2024 -2 | May 2024 | -2 |
Jun 2024 0 | Jun 2024 | 0 |
Jul 2024 -1 | Jul 2024 | -1 |
Aug 2024 1 | Aug 2024 | 1 |
Oct 2024 -1 | Oct 2024 | -1 |
Nov 2024 -2 | Nov 2024 | -2 |
Dec 2024 -2 | Dec 2024 | -2 |
Feb 2025 -2 | Feb 2025 | -2 |
Apr 2025 -2 | Apr 2025 | -2 |
Jun 2025 -4 | Jun 2025 | -4 |
Jul 2025 -5 | Jul 2025 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ibotta NPS by Gender
Male customers rated Ibotta's NPS 56 points higher than Female customers.
Male
34
Ibotta's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-22
Ibotta's NPS was rated -22 by Female customers on Comparably.
31%
Promoters
16%
Passives
53%
Detractors
Ibotta NPS by Ethnicity
Ibotta's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 16 | Caucasian | 16 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -66 | Other | -66 |
Ibotta NPS by Age
Ibotta's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Ibotta NPS by Usage
Ibotta's NPS was rated the highest by customers who have used Ibotta's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Ibotta Customer Reviews
Out of the 7 Ibotta customer reviews 6 were positive and 1 was constructive. Ibotta customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ibotta Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Ibotta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ibotta Customer Loyalty Score by Gender
Female customers rated Ibotta's Customer Loyalty score 1% higher than Male customers.
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Male
82%
Yes
Female
83%
Yes
Ibotta Customer Loyalty Score by Ethnicity
Ibotta's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ibotta.
86
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
55
out of 100
Other
Ibotta Customer Loyalty Score by Age
Ibotta's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Ibotta.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 78% | 26-30 | 78% |
31-35 61% | 31-35 | 61% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 64% | 51-55 | 64% |
66+ 100% | 66+ | 100% |
Ibotta Customer Loyalty Score by Usage
Ibotta's Customer Loyalty score was rated the highest by customers who have used Ibotta's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ibotta Customer Loyalty Score by Industry
Ibotta's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Ibotta Product Quality
3.3/5
Ibotta has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Ibotta Product Information
Ibotta’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Ibotta's product the highest. Reviewers from the Accounting industry rated Ibotta the lowest at 2.
- Website
- http://www.ibotta.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Mobile App
Quick Insights into Ibotta Product Quality
Ibotta's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Ibotta Product Quality the Highest
Ranked Ibotta Product Quality the Lowest
Ibotta Product Quality Score by Gender
Male customers rated Ibotta's Product Quality score 0.9 stars higher than Female customers.
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Male
3.6/5
Female
2.7/5
Ibotta Product Quality Score by Ethnicity
Ibotta's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ibotta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.4 | Other | 2.4 |
Ibotta Product Quality Score by Age
Ibotta's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ibotta.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.3 | 31-35 | 2.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.5 | 41-45 | 4.5 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.4 | 51-55 | 2.4 |
66+ 3.2 | 66+ | 3.2 |
Ibotta Product Quality Score by Usage
Ibotta's Product Quality score was rated the highest by customers who have used Ibotta's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ibotta Product Quality Score by Industry
Ibotta's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Ibotta Pricing
Ibotta ROI & Value For Money
3.2/5
Ibotta has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Ibotta Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from Ibotta.
Quick Insights into Ibotta ROI
Ibotta's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 51-55.
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Ranked Ibotta ROI the Highest
Ranked Ibotta ROI the Lowest
Ibotta ROI Score by Gender
Male customers rated Ibotta's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ibotta.
Male
3.5/5
Female
3/5
Ibotta ROI Score by Ethnicity
Ibotta's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ibotta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.6 | Other | 2.6 |
Ibotta ROI Score by Age
Ibotta's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ibotta.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.4 | 41-45 | 4.4 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.1 | 51-55 | 2.1 |
66+ 4.1 | 66+ | 4.1 |
Ibotta ROI Score by Usage
Ibotta's ROI score was rated the highest by customers who have used Ibotta's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ibotta ROI Score by Industry
Ibotta's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Ibotta Customer Satisfaction (CSAT)
Ibotta Customer Satisfaction (CSAT) Score
56 / 100
Ibotta has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
27%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ibotta Customer Satisfaction
Ibotta's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked Ibotta Customer Satisfaction the Highest
Ranked Ibotta Customer Satisfaction the Lowest
Ibotta Customer Satisfaction Score by Gender
Female customers rated Ibotta's Customer Satisfaction score 5 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Ibotta.
50 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 10% |
55 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
Ibotta Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ibotta's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
50%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
29%
CSAT according to Hispanic or Latino
Ibotta's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ibotta.
60 / 100
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Ibotta's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Ibotta's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ibotta.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
50%
Ibotta Customer Satisfaction Score by Age
Ibotta's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Ibotta.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 43% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 86% | |||||||||||||||
| 41-45 | 100% |
Ibotta Customer Satisfaction Score by Usage
Ibotta's Customer Satisfaction score was rated the highest by customers who have used Ibotta's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Ibotta Customer Satisfaction Score by Industry
Ibotta's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Ibotta Customer Satisfaction Score by Industry",
"text": "Ibotta's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Ibotta's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Ibotta's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Ibotta's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Ibotta's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
}
]
}Ibotta Customer Service
3/5
Ibotta has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Ibotta's Customer Service
Address
1801 California St, Suite 400, Denver, CO 80202
Website
http://www.ibotta.com
Phone Number
303-593-1633
Ibotta's Social Links
Quick Insights into Ibotta Customer Service
Ibotta's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked Ibotta's Customer Service score.
Ranked Ibotta Customer Service the Highest
Ranked Ibotta Customer Service the Lowest
Ibotta Customer Service Score by Gender
Male customers rated Ibotta's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Ibotta.
Male
3.3/5
Female
2.6/5
Ibotta Customer Service Score by Ethnicity
Ibotta's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ibotta.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.2 | Other | 2.2 |
Ibotta Customer Service Score by Age
Ibotta's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ibotta.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2 | 31-35 | 2 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.2 | 41-45 | 4.2 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.5 | 51-55 | 1.5 |
66+ 2.9 | 66+ | 2.9 |
Ibotta Customer Service Score by Usage
Ibotta's Customer Service score was rated the highest by customers who have used Ibotta's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ibotta Customer Service Score by Industry
Ibotta's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Ibotta as an Employer
3.7/5
Ibotta has a 3.7/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Ibotta scored a -5 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Ibotta would recommend the brand to a friend. ENPS measures how likely Ibotta employees would recommend working at Ibotta to a friend.
Net Promoter Score
-5
NPS Score
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 47% | Promoters |
|---|---|
| 17% | Passive |
| 36% | Detractors |
