-25
NPS
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IFAW
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About IFAW's Brand
IFAW is a non-profit organization that saves individual animals, animal populations, and habitats all over the world.
Brand at a Glance
75%
Customer Loyalty
2.7/5
Product Quality
3/5
Pricing
3.5/5
Customer Service
IFAW NPS
IFAW's Net Promoter Score (NPS) is a -25 with 25% Promoters, 25% Passives, and 50% Detractors. Net Promoter Score tracks whether IFAW's customers would recommend using the product based on a scale of -100 to 100.
IFAW Overall NPS
| 25% | Promoters |
|---|---|
| 25% | Passives |
| 50% | Detractors |
IFAW NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -6 | May 2023 | -6 |
Jun 2023 -10 | Jun 2023 | -10 |
Oct 2023 -9 | Oct 2023 | -9 |
Nov 2023 -4 | Nov 2023 | -4 |
Dec 2023 -8 | Dec 2023 | -8 |
Mar 2024 -13 | Mar 2024 | -13 |
May 2024 -16 | May 2024 | -16 |
Aug 2024 -18 | Aug 2024 | -18 |
Jan 2025 -21 | Jan 2025 | -21 |
Mar 2025 -24 | Mar 2025 | -24 |
Jul 2025 -27 | Jul 2025 | -27 |
Dec 2025 -25 | Dec 2025 | -25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IFAW NPS by Gender
Female customers rated IFAW's NPS 29 points higher than Male customers.
Male
0
IFAW's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
29
IFAW's NPS was rated 29 by Female customers on Comparably.
43%
Promoters
43%
Passives
14%
Detractors
IFAW NPS by Ethnicity
IFAW's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -15 | Caucasian | -15 |
African American/Black 50 | African American/Black | 50 |
IFAW NPS by Age
IFAW's NPS was rated -67 points by customers ages 66+ on Comparably.
IFAW NPS by Usage
IFAW's NPS was rated the highest by customers who have used IFAW's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 75 | Less than 1 Year | 75 |
Over 10 Years 0 | Over 10 Years | 0 |
IFAW Customer Reviews
Out of the 4 IFAW customer reviews 4 were positive and 0 were constructive. IFAW customer reviews reflect that all customers have a favorable experience using the products/services of the company.
IFAW Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of IFAW users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
IFAW Customer Loyalty Score by Gender
Female customers rated IFAW's Customer Loyalty score 23% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of IFAW.
Male
64%
Yes
Female
87%
Yes
IFAW Customer Loyalty Score by Ethnicity
IFAW's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IFAW.
74
out of 100
Caucasian
78
out of 100
African American/Black
IFAW Customer Loyalty Score by Age
IFAW's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of IFAW.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
IFAW Customer Loyalty Score by Usage
IFAW's Customer Loyalty score was rated 78% by customers who have used IFAW's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
IFAW Product Quality
2.7/5
IFAW has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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IFAW Product Information
IFAW’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Quick Insights into IFAW Product Quality
IFAW's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked IFAW Product Quality the Highest
Ranked IFAW Product Quality the Lowest
IFAW Product Quality Score by Gender
Male customers rated IFAW's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of IFAW.
Male
3.7/5
Female
3.3/5
IFAW Product Quality Score by Ethnicity
IFAW's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of IFAW.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.5 | African American/Black | 4.5 |
IFAW Product Quality Score by Age
IFAW's Product Quality score was rated 2.6 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of IFAW.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.6 | 66+ | 2.6 |
IFAW Product Quality Score by Usage
IFAW's Product Quality score was rated the highest by customers who have used IFAW's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
IFAW Pricing
IFAW ROI & Value For Money
3/5
IFAW has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into IFAW ROI
IFAW's ROI score was rated highest by customers who have used IFAW's products/services for Less than 1 Year, and rated lowest by Caucasian customers.
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Ranked IFAW ROI the Highest
Ranked IFAW ROI the Lowest
IFAW ROI Score by Gender
IFAW's ROI score was rated 3.4 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of IFAW.
Male
3.4/5
Female
3.4/5
IFAW ROI Score by Ethnicity
IFAW's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IFAW.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.1 | African American/Black | 4.1 |
IFAW ROI Score by Age
IFAW's ROI score was rated 2.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of IFAW.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.1 | 66+ | 2.1 |
IFAW ROI Score by Usage
IFAW's ROI score was rated the highest by customers who have used IFAW's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IFAW Customer Satisfaction (CSAT)
IFAW Customer Satisfaction (CSAT) Score
45 / 100
IFAW has an overall Customer Satisfaction score of 45 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
21%
Satisfied
24%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IFAW Customer Satisfaction
IFAW's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked IFAW's Customer Satisfaction.
Ranked IFAW Customer Satisfaction the Highest
Ranked IFAW Customer Satisfaction the Lowest
IFAW Customer Satisfaction Score by Gender
Male customers rated IFAW's Customer Satisfaction score 37 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of IFAW.
80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
43 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 43% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
IFAW Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
IFAW's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IFAW.
43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to African American/Black
IFAW's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IFAW.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
IFAW Customer Satisfaction Score by Age
IFAW's Customer Satisfaction score was rated 34 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of IFAW.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 34% |
IFAW Customer Satisfaction Score by Usage
IFAW's Customer Satisfaction score was rated 75 points by customers who have used IFAW's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
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IFAW Customer Service
3.5/5
IFAW has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About IFAW's Customer Service
Address
290 Summer Street, Yarmouth Port, MA
Website
http://www.ifaw.org/united-states
Phone Number
1(508) 744-2000
Quick Insights into IFAW Customer Service
IFAW's Customer Service score was rated highest by customers who have used IFAW's products/services for Less than 1 Year, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked IFAW's Customer Service score.
Ranked IFAW Customer Service the Highest
Ranked IFAW Customer Service the Lowest
IFAW Customer Service Score by Gender
Female customers rated IFAW's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of IFAW.
Male
3.8/5
Female
4/5
IFAW Customer Service Score by Ethnicity
IFAW's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IFAW.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 4.4 | African American/Black | 4.4 |
IFAW Customer Service Score by Age
IFAW's Customer Service score was rated 3.8 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of IFAW.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3.8 | 66+ | 3.8 |
IFAW Customer Service Score by Usage
IFAW's Customer Service score was rated the highest by customers who have used IFAW's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
IFAW as an Employer
2.5/5
IFAW has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
IFAW scored a -25 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of IFAW would recommend the brand to a friend. ENPS measures how likely IFAW employees would recommend working at IFAW to a friend.
Net Promoter Score
-25
NPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 31% | Promoters |
|---|---|
| 23% | Passive |
| 46% | Detractors |
