7
NPS
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IMAX Corporation
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About IMAX Corporation's Brand
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies.
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
IMAX Corporation NPS
IMAX Corporation's Net Promoter Score (NPS) is a 7 with 43% Promoters, 21% Passives, and 36% Detractors. Net Promoter Score tracks whether IMAX Corporation's customers would recommend using the product based on a scale of -100 to 100.
IMAX Corporation Overall NPS
| 43% | Promoters |
|---|---|
| 21% | Passives |
| 36% | Detractors |
IMAX Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 7 | Dec 2022 | 7 |
Feb 2023 6 | Feb 2023 | 6 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 4 | Aug 2023 | 4 |
Feb 2024 -1 | Feb 2024 | -1 |
Apr 2024 5 | Apr 2024 | 5 |
Jul 2024 13 | Jul 2024 | 13 |
Aug 2024 21 | Aug 2024 | 21 |
Sep 2024 16 | Sep 2024 | 16 |
Oct 2024 12 | Oct 2024 | 12 |
Mar 2025 7 | Mar 2025 | 7 |
May 2025 6 | May 2025 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IMAX Corporation NPS by Gender
Male customers rated IMAX Corporation's NPS 47 points higher than Female customers.
Male
-20
IMAX Corporation's NPS was rated -20 by Male customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
Female
-67
IMAX Corporation's NPS was rated -67 by Female customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
IMAX Corporation NPS by Age
IMAX Corporation's NPS was rated -50 points by customers ages 18-25 on Comparably.
IMAX Corporation NPS by Usage
IMAX Corporation's NPS was rated -67 points by customers who have used IMAX Corporation's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -67 | 5 to 10 Years | -67 |
IMAX Corporation Customer Reviews
Out of the 2 IMAX Corporation customer reviews 1 was positive and 1 was constructive. IMAX Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
IMAX Corporation Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of IMAX Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IMAX Corporation Customer Loyalty Score by Gender
Male customers rated IMAX Corporation's Customer Loyalty score 24% higher than Female customers.
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Male
64%
Yes
Female
40%
Yes
IMAX Corporation Customer Loyalty Score by Age
IMAX Corporation's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
IMAX Corporation Customer Loyalty Score by Usage
IMAX Corporation's Customer Loyalty score was rated 40% by customers who have used IMAX Corporation's products/services for 5 to 10 Years.
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IMAX Corporation Customer Loyalty Score by Industry
IMAX Corporation's Customer Loyalty score was rated 70% by Business and Consumer Services industry customers.
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IMAX Corporation Product Quality
3.6/5
IMAX Corporation has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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IMAX Corporation Product Information
IMAX Corporation’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated IMAX Corporation's product the highest.
- Website
- http://www.imax.com
- Company Size
- 501-1,000 Employees
Industry
Content
Media
Sports & Entertainment
Quick Insights into IMAX Corporation Product Quality
IMAX Corporation's Product Quality score was rated highest by customers who have used IMAX Corporation's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked IMAX Corporation Product Quality the Highest
Ranked IMAX Corporation Product Quality the Lowest
IMAX Corporation Product Quality Score by Gender
Female customers rated IMAX Corporation's Product Quality score 0.4 stars higher than Male customers.
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Male
3.1/5
Female
3.5/5
IMAX Corporation Product Quality Score by Age
IMAX Corporation's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
IMAX Corporation Product Quality Score by Usage
IMAX Corporation's Product Quality score was rated 4.1 stars by customers who have used IMAX Corporation's products/services for 5 to 10 Years.
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IMAX Corporation Product Quality Score by Industry
IMAX Corporation's Product Quality score was rated 3.5 stars by Business and Consumer Services industry customers.
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IMAX Corporation Pricing
IMAX Corporation ROI & Value For Money
3.7/5
IMAX Corporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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IMAX Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Quick Insights into IMAX Corporation ROI
IMAX Corporation's ROI score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked IMAX Corporation ROI the Highest
Ranked IMAX Corporation ROI the Lowest
IMAX Corporation ROI Score by Gender
Male customers rated IMAX Corporation's ROI score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
IMAX Corporation ROI Score by Age
IMAX Corporation's ROI score was rated 3.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
IMAX Corporation ROI Score by Usage
IMAX Corporation's ROI score was rated 3.1 stars by customers who have used IMAX Corporation's products/services for 5 to 10 Years.
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IMAX Corporation ROI Score by Industry
IMAX Corporation's ROI score was rated 3.1 stars by Business and Consumer Services industry customers.
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IMAX Corporation Customer Satisfaction (CSAT)
IMAX Corporation Customer Satisfaction (CSAT) Score
72 / 100
IMAX Corporation has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
27%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IMAX Corporation Customer Satisfaction
IMAX Corporation's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked IMAX Corporation Customer Satisfaction the Highest
IMAX Corporation Customer Satisfaction Score by Gender
IMAX Corporation's Customer Satisfaction score was rated 60 by Male customers on Comparably.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
IMAX Corporation Customer Satisfaction Score by Age
IMAX Corporation's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of IMAX Corporation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
IMAX Corporation Customer Satisfaction Score by Industry
IMAX Corporation's Customer Satisfaction score was rated 67 points by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Business and Consumer Services",
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"score": 67,
"stars": 0,
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}IMAX Corporation Customer Service
3.7/5
IMAX Corporation has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About IMAX Corporation's Customer Service
Address
2525 Speakman Drive,
Website
http://www.imax.com
Quick Insights into IMAX Corporation Customer Service
IMAX Corporation's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked IMAX Corporation Customer Service the Highest
Ranked IMAX Corporation Customer Service the Lowest
IMAX Corporation Customer Service Score by Gender
Male customers rated IMAX Corporation's Customer Service score 0.7 stars higher than Female customers.
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Male
3.2/5
Female
2.5/5
IMAX Corporation Customer Service Score by Age
IMAX Corporation's Customer Service score was rated 3 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
IMAX Corporation Customer Service Score by Usage
IMAX Corporation's Customer Service score was rated 3.1 stars by customers who have used IMAX Corporation's products/services for 5 to 10 Years.
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IMAX Corporation Customer Service Score by Industry
IMAX Corporation's Customer Service score was rated 3.1 stars by Business and Consumer Services industry customers.
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IMAX Corporation as an Employer
3.5/5
IMAX Corporation has a 3.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
IMAX Corporation scored a 7 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of IMAX Corporation would recommend the brand to a friend. ENPS measures how likely IMAX Corporation employees would recommend working at IMAX Corporation to a friend.
Net Promoter Score
7
NPS Score
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 20% | Promoters |
|---|---|
| 10% | Passive |
| 70% | Detractors |
