-5
NPS
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Impact
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About Impact's Brand
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend.
Brand at a Glance
57%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.5/5
Customer Service
Impact CMO
Impact NPS
Impact's Net Promoter Score (NPS) is a -5 with 40% Promoters, 15% Passives, and 45% Detractors. Net Promoter Score tracks whether Impact's customers would recommend using the product based on a scale of -100 to 100.
Impact Overall NPS
| 40% | Promoters |
|---|---|
| 15% | Passives |
| 45% | Detractors |
Impact NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -15 | Jun 2022 | -15 |
Sep 2022 -25 | Sep 2022 | -25 |
Oct 2022 -33 | Oct 2022 | -33 |
Nov 2022 -30 | Nov 2022 | -30 |
Jan 2023 -25 | Jan 2023 | -25 |
Apr 2023 -24 | Apr 2023 | -24 |
Jun 2023 -29 | Jun 2023 | -29 |
Aug 2023 -27 | Aug 2023 | -27 |
Sep 2023 -19 | Sep 2023 | -19 |
Feb 2024 -12 | Feb 2024 | -12 |
Apr 2024 -17 | Apr 2024 | -17 |
May 2024 -5 | May 2024 | -5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Impact NPS by Gender
Impact's NPS was rated -25 by Male customers on Comparably.
Male
-25
Impact's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
N/A
Impact's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Impact NPS by Ethnicity
Impact's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Impact Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Impact users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Impact Customer Loyalty Score by Gender
Impact's Customer Loyalty score was rated 55 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Impact.
Male
55%
Yes
Female
N/A
Yes
Impact Customer Loyalty Score by Ethnicity
Impact's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Impact.
40
out of 100
Caucasian
Impact Customer Loyalty Score by Industry
Impact's Customer Loyalty score was rated 55% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Impact Product Quality
3.4/5
Impact has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Impact's overall Product Quality score rated by its users and customers.
Impact Product Information
Impact’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Impact's product the highest.
- Website
- https://impact.com/about/
- Company Size
- 501-1,000 Employees
Quick Insights into Impact Product Quality
Impact's Product Quality score was rated highest by customers from the Tech industry.
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Ranked Impact Product Quality the Highest
Impact Product Quality Score by Gender
Impact's Product Quality score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Impact.
Male
3.4/5
Female
N/A
Impact Product Quality Score by Ethnicity
Impact's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Impact.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Impact Product Quality Score by Industry
Impact's Product Quality score was rated 4.2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Impact Pricing
Impact ROI & Value For Money
3.2/5
Impact has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Impact Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Impact ROI
Impact's ROI score was rated highest by customers from the Tech industry.
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Ranked Impact ROI the Highest
Impact ROI Score by Gender
Impact's ROI score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Impact.
Male
3.1/5
Female
N/A
Impact ROI Score by Ethnicity
Impact's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Impact.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Impact ROI Score by Industry
Impact's ROI score was rated 3.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Impact Customer Satisfaction (CSAT)
Impact Customer Satisfaction (CSAT) Score
62 / 100
Impact has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Impact Customer Satisfaction
Impact's Customer Satisfaction score was rated highest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Impact's Customer Satisfaction.
Ranked Impact Customer Satisfaction the Highest
Impact Customer Satisfaction Score by Gender
Impact's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Impact.
75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Impact Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Impact's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Impact.
67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Impact Customer Satisfaction Score by Industry
Impact's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Impact Customer Satisfaction Score by Industry",
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{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Impact's Customer Satisfaction score is rated by Tech customers on Comparably.",
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}Impact Customer Service
3.5/5
Impact has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Impact's overall Customer Service score rated by its users and customers.
About Impact's Customer Service
Address
223 E. De La Guerra St, Santa Barbara, CA 93101
Website
https://impact.com/about/
Phone Number
(805) 324-6021
Impact's Social Links
Quick Insights into Impact Customer Service
Impact's Customer Service score was rated highest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Impact's Customer Service score.
Ranked Impact Customer Service the Highest
Impact Customer Service Score by Gender
Impact's Customer Service score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Impact.
Male
3.2/5
Female
N/A
Impact Customer Service Score by Ethnicity
Impact's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Impact.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Impact Customer Service Score by Industry
Impact's Customer Service score was rated 4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Impact as an Employer
4.8/5
Impact has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Impact scored a -5 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of Impact would recommend the brand to a friend. ENPS measures how likely Impact employees would recommend working at Impact to a friend.
Net Promoter Score
-5
NPS Score
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
55
eNPS Score
| 69% | Promoters |
|---|---|
| 17% | Passive |
| 14% | Detractors |
