50
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Imperial Oil
Marketing or Exec? Claim Your Free Account
About Imperial Oil's Brand
An integrated oil company, which is active in all phases of the petroleum industry in Canada, including the exploration for, and production and sale of, crude oil and natural gas.
Brand at a Glance
83%
Customer Loyalty
3.8/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Imperial Oil NPS
Imperial Oil's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Imperial Oil's customers would recommend using the product based on a scale of -100 to 100.
Imperial Oil Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
Imperial Oil NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Feb 2021 100 | Feb 2021 | 100 |
Apr 2023 33 | Apr 2023 | 33 |
Dec 2023 50 | Dec 2023 | 50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Imperial Oil Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Imperial Oil users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Imperial Oil Product Quality
3.8/5
Imperial Oil has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Imperial Oil's overall Product Quality score rated by its users and customers.
Imperial Oil Product Information
Imperial Oil’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.imperialoil.ca
- Company Size
- 5,001-10,000 Employees
Imperial Oil Pricing
Imperial Oil ROI & Value For Money
4.1/5
Imperial Oil has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Imperial Oil's overall ROI score rated by its users and customers.
Imperial Oil Customer Satisfaction (CSAT)
Imperial Oil Customer Satisfaction (CSAT) Score
100 / 100
Imperial Oil has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Imperial Oil Customer Service
4.1/5
Imperial Oil has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Imperial Oil's overall Customer Service score rated by its users and customers.
About Imperial Oil's Customer Service
Address
237 Fourth Avenue South West, Calgary, T2P 3M9
Website
www.imperialoil.ca
Phone Number
7
Consumer vs. Employees
Imperial Oil scored a 50 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Imperial Oil would recommend the brand to a friend. ENPS measures how likely Imperial Oil employees would recommend working at Imperial Oil to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
