31
NPS
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Impossible Foods
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About Impossible Foods' Brand
"Impossible Foods offers animal-free meat and dairy foods directly from plant ingredients with no cholesterol, hormones and antibiotics."
Brand at a Glance
90%
Customer Loyalty
4.2/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Impossible Foods NPS
Impossible Foods's Net Promoter Score (NPS) is a 31 with 57% Promoters, 17% Passives, and 26% Detractors. Net Promoter Score tracks whether Impossible Foods's customers would recommend using the product based on a scale of -100 to 100.
Impossible Foods Overall NPS
| 57% | Promoters |
|---|---|
| 17% | Passives |
| 26% | Detractors |
Impossible Foods NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 36 | Jun 2022 | 36 |
Aug 2022 30 | Aug 2022 | 30 |
Sep 2022 34 | Sep 2022 | 34 |
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 33 | Nov 2022 | 33 |
Oct 2023 33 | Oct 2023 | 33 |
Feb 2024 35 | Feb 2024 | 35 |
Mar 2024 30 | Mar 2024 | 30 |
May 2024 30 | May 2024 | 30 |
Sep 2024 28 | Sep 2024 | 28 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 31 | Apr 2025 | 31 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Impossible Foods NPS by Gender
Male customers rated Impossible Foods's NPS 111 points higher than Female customers.
Male
86
Impossible Foods's NPS was rated 86 by Male customers on Comparably.
86%
Promoters
14%
Passives
0%
Detractors
Female
-25
Impossible Foods's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Impossible Foods NPS by Ethnicity
Impossible Foods's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Other -67 | Other | -67 |
Impossible Foods NPS by Age
Impossible Foods's NPS was rated 100 points by customers ages 36-40 on Comparably.
Impossible Foods NPS by Usage
Impossible Foods's NPS was rated the highest by customers who have used Impossible Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Impossible Foods Customer Reviews
Out of the 2 Impossible Foods customer reviews 2 were positive and 0 were constructive. Impossible Foods customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Impossible Foods Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Impossible Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Impossible Foods Customer Loyalty Score by Gender
Male customers rated Impossible Foods's Customer Loyalty score 22% higher than Female customers.
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Male
100%
Yes
Female
78%
Yes
Impossible Foods Customer Loyalty Score by Ethnicity
Impossible Foods's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Impossible Foods.
100
out of 100
Caucasian
70
out of 100
Other
Impossible Foods Customer Loyalty Score by Age
Impossible Foods's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Impossible Foods.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Impossible Foods Customer Loyalty Score by Usage
Impossible Foods's Customer Loyalty score was rated the highest by customers who have used Impossible Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Impossible Foods Customer Loyalty Score by Industry
Impossible Foods's Customer Loyalty score was rated 70% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Impossible Foods Product Quality
4.2/5
Impossible Foods has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Impossible Foods Product Information
Impossible Foods’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Impossible Foods's product the highest.
- Website
- impossiblefoods.com
- Company Size
- 201-500 Employees
Industry
Tech
Food & Beverages
Quick Insights into Impossible Foods Product Quality
Impossible Foods's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Impossible Foods Product Quality the Highest
Ranked Impossible Foods Product Quality the Lowest
Impossible Foods Product Quality Score by Gender
Male customers rated Impossible Foods's Product Quality score 0.6 stars higher than Female customers.
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Male
4.5/5
Female
3.9/5
Impossible Foods Product Quality Score by Ethnicity
Impossible Foods's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Impossible Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 3.5 | Other | 3.5 |
Impossible Foods Product Quality Score by Age
Impossible Foods's Product Quality score was rated 5 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Impossible Foods.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 5 | 36-40 | 5 |
Impossible Foods Product Quality Score by Usage
Impossible Foods's Product Quality score was rated the highest by customers who have used Impossible Foods's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Impossible Foods Product Quality Score by Industry
Impossible Foods's Product Quality score was rated 3.3 stars by Accounting industry customers.
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Impossible Foods Pricing
Impossible Foods ROI & Value For Money
3.8/5
Impossible Foods has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Impossible Foods Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Impossible Foods ROI
Impossible Foods's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Impossible Foods ROI the Highest
Ranked Impossible Foods ROI the Lowest
Impossible Foods ROI Score by Gender
Male customers rated Impossible Foods's ROI score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Impossible Foods.
Male
4.5/5
Female
3.4/5
Impossible Foods ROI Score by Ethnicity
Impossible Foods's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Impossible Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Other 2.8 | Other | 2.8 |
Impossible Foods ROI Score by Age
Impossible Foods's ROI score was rated 4.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Impossible Foods.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Impossible Foods ROI Score by Usage
Impossible Foods's ROI score was rated the highest by customers who have used Impossible Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Impossible Foods ROI Score by Industry
Impossible Foods's ROI score was rated 3.5 stars by Accounting industry customers.
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Impossible Foods Customer Satisfaction (CSAT)
Impossible Foods Customer Satisfaction (CSAT) Score
75 / 100
Impossible Foods has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Impossible Foods Customer Satisfaction
Impossible Foods's Customer Satisfaction score was rated highest by customers who have used Impossible Foods's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Impossible Foods' Customer Satisfaction.
Ranked Impossible Foods Customer Satisfaction the Highest
Ranked Impossible Foods Customer Satisfaction the Lowest
Impossible Foods Customer Satisfaction Score by Gender
Male customers rated Impossible Foods's Customer Satisfaction score 9 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Impossible Foods.
84 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Impossible Foods Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Impossible Foods' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Impossible Foods.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Impossible Foods' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Impossible Foods.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Impossible Foods Customer Satisfaction Score by Usage
Impossible Foods's Customer Satisfaction score was rated the highest by customers who have used Impossible Foods's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Impossible Foods Customer Satisfaction Score by Industry
Impossible Foods's Customer Satisfaction score was rated 34 points by Accounting industry customers.
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{
"title": "Impossible Foods Customer Satisfaction Score by Industry",
"text": "Impossible Foods's Customer Satisfaction score was rated 34 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Impossible Foods's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 34
}
]
}Impossible Foods Customer Service
3.9/5
Impossible Foods has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Impossible Foods's Customer Service
Address
Redwood City, CA
Website
impossiblefoods.com
Quick Insights into Impossible Foods Customer Service
Impossible Foods's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Impossible Foods' Customer Service score.
Ranked Impossible Foods Customer Service the Highest
Ranked Impossible Foods Customer Service the Lowest
Impossible Foods Customer Service Score by Gender
Male customers rated Impossible Foods's Customer Service score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Impossible Foods.
Male
4.4/5
Female
3.4/5
Impossible Foods Customer Service Score by Ethnicity
Impossible Foods's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Impossible Foods.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Other 2.8 | Other | 2.8 |
Impossible Foods Customer Service Score by Age
Impossible Foods's Customer Service score was rated 4.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Impossible Foods.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Impossible Foods Customer Service Score by Usage
Impossible Foods's Customer Service score was rated the highest by customers who have used Impossible Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Impossible Foods Customer Service Score by Industry
Impossible Foods's Customer Service score was rated 3.5 stars by Accounting industry customers.
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Impossible Foods as an Employer
2.4/5
Impossible Foods has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Impossible Foods scored a 31 for Net Promoter Score and a -58 for Employee Net Promoter Score. NPS gauges how likely a customer of Impossible Foods would recommend the brand to a friend. ENPS measures how likely Impossible Foods employees would recommend working at Impossible Foods to a friend.
Net Promoter Score
31
NPS Score
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-58
eNPS Score
| 15% | Promoters |
|---|---|
| 12% | Passive |
| 73% | Detractors |
