ING Direct NPS & Customer Reviews | Comparably
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About ING Direct's Brand

ING DIRECT is a bank. They have a disruptive model focusing on banking through mail, online, and phone--removing brick and mortar sites.

Brand at a Glance

100%
Customer Loyalty
2.7/5
Product Quality
3.2/5
Pricing
2.2/5
Customer Service

ING Direct NPS

ING Direct's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether ING Direct's customers would recommend using the product based on a scale of -100 to 100.

ING Direct Overall NPS

-50
NPS
0%Promoters
50%Passives
50%Detractors
ING Direct Overall NPS

ING Direct NPS Trend

-100
-50
0
50
100
May 2022
0
May 20220
Nov 2022
-50
Nov 2022-50

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ING Direct Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of ING Direct users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
ING Direct Customer Loyalty

ING Direct Product Quality

2.7/5

ING Direct has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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ING Direct Product Information

ING Direct’s product quality score is a 2.7 out of 5 as rated by its users and customers.

Industry

Tech
FinTech

ING Direct Pricing

ING Direct ROI & Value For Money

3.2/5

ING Direct has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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ING Direct Customer Satisfaction (CSAT)

ING Direct Customer Satisfaction (CSAT) Score

50 / 100

ING Direct has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

ING Direct Customer Service

2.2/5

ING Direct has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.

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About ING Direct's Customer Service

Website

http://home.ingdirect.com

ING Direct as an Employer

3.5/5

ING Direct has a 3.5/5 stars for its overall company culture rated by their employees

  ING Direct CEO
top
15%
CEO of ING Direct

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ING Direct scored a -50 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of ING Direct would recommend the brand to a friend. ENPS measures how likely ING Direct employees would recommend working at ING Direct to a friend.

Net Promoter Score

-50
NPS Score
0%Promoters
50%Passive
50%Detractors

Employee Net Promoter Score

25
eNPS Score
50%Promoters
25%Passive
25%Detractors

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