-40
NPS
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InMarket
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About InMarket's Brand
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, leading brands like Kraft Heinz, Anheuser-Busch, and P&G can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, actionable intent, transaction, and location data. Its success in driving real-world outcomes resulted in recognition from Deloitte as one of the fastest-growing North American technology companies for three consecutive years. InMarket holds 25+ location, attribution, and digital marketing patents. InMarket serves thousands of brands across retail, grocery, dining, CPG, pharma, and travel/entertainment.
Brand at a Glance
73%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
InMarket NPS
InMarket's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether InMarket's customers would recommend using the product based on a scale of -100 to 100.
InMarket Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
InMarket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 0 | Aug 2020 | 0 |
Jan 2021 -50 | Jan 2021 | -50 |
Jul 2023 -25 | Jul 2023 | -25 |
Feb 2024 -40 | Feb 2024 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
InMarket Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of InMarket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
InMarket Product Quality
3.3/5
InMarket has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock InMarket's overall Product Quality score rated by its users and customers.
InMarket Product Information
InMarket’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://inmarket.com
- Company Size
- 201-500 Employees
Industry
Marketing, Advertising and Research
InMarket Pricing
InMarket ROI & Value For Money
3/5
InMarket has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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InMarket Customer Satisfaction (CSAT)
InMarket Customer Satisfaction (CSAT) Score
50 / 100
InMarket has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
InMarket Customer Service
3.2/5
InMarket has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About InMarket's Customer Service
Address
111 Congress Ave., Austin, TX 78701
Website
http://inmarket.com
InMarket's Social Links
InMarket as an Employer
4.3/5
InMarket has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
InMarket scored a -40 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of InMarket would recommend the brand to a friend. ENPS measures how likely InMarket employees would recommend working at InMarket to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
