-34
NPS
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Brand Page
InnerWorkings
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About InnerWorkings' Brand
InnerWorkings, Inc. (NASDAQ: INWK) engineers marketing for leading brands across a wide range of industries. We dive deep into clients’ brand strategies to deliver solutions that leverage our global expertise, certified supplier base, proven methods, and proprietary technology. By engineering marketing across key touch points in the customer journey, we power campaigns that drive value, enhance awareness and inspire action. With services that include creative, print, direct mail, branded merchandise, luxury packaging, retail environments, and digital solutions, we’re elevating beyond execution to shape brand experience. ?
Brand at a Glance
100%
Customer Loyalty
3.5/5
Product Quality
4/5
Pricing
3.5/5
Customer Service
InnerWorkings CMO
InnerWorkings NPS
InnerWorkings's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether InnerWorkings's customers would recommend using the product based on a scale of -100 to 100.
InnerWorkings Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
InnerWorkings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 -100 | Sep 2021 | -100 |
Jan 2023 0 | Jan 2023 | 0 |
Oct 2024 -33 | Oct 2024 | -33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
InnerWorkings Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of InnerWorkings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
InnerWorkings Product Quality
3.5/5
InnerWorkings has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock InnerWorkings' overall Product Quality score rated by its users and customers.
InnerWorkings Product Information
InnerWorkings’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.inwk.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
InnerWorkings Pricing
InnerWorkings ROI & Value For Money
4/5
InnerWorkings has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock InnerWorkings' overall ROI score rated by its users and customers.
InnerWorkings Customer Satisfaction (CSAT)
InnerWorkings Customer Satisfaction (CSAT) Score
50 / 100
InnerWorkings has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
InnerWorkings Customer Service
3.5/5
InnerWorkings has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock InnerWorkings' overall Customer Service score rated by its users and customers.
About InnerWorkings's Customer Service
Address
203 N Lasalle St, Chicago, IL 60601
Website
http://www.inwk.com
Phone Number
1.866.766.5176
InnerWorkings as an Employer
3.0/5
InnerWorkings has a 3.0/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
InnerWorkings scored a -34 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of InnerWorkings would recommend the brand to a friend. ENPS measures how likely InnerWorkings employees would recommend working at InnerWorkings to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |
