21
NPS
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Instructure
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About Instructure's Brand
Instructure (NYSE: INST) is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. Today the Instructure Learning Platform supports more than 30 million educators and learners around the world. Learn more at www.instructure.com.
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Instructure CMO
Marta DeBellis
Marta DeBellis serves as the Global Chief Marketing Officer of Instructure. Marta started at Instructure in February of 2019. Marta currently resides in the Greater Salt Lake City Area.
Instructure NPS
Instructure's Net Promoter Score (NPS) is a 21 with 50% Promoters, 21% Passives, and 29% Detractors. Net Promoter Score tracks whether Instructure's customers would recommend using the product based on a scale of -100 to 100.
Instructure Overall NPS
| 50% | Promoters |
|---|---|
| 21% | Passives |
| 29% | Detractors |
Instructure NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Dec 2020 50 | Dec 2020 | 50 |
Jan 2021 20 | Jan 2021 | 20 |
Feb 2021 33 | Feb 2021 | 33 |
Apr 2021 29 | Apr 2021 | 29 |
Nov 2021 25 | Nov 2021 | 25 |
Feb 2022 33 | Feb 2022 | 33 |
Mar 2024 20 | Mar 2024 | 20 |
May 2025 8 | May 2025 | 8 |
Jun 2025 22 | Jun 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Instructure NPS by Usage
Instructure's NPS was rated 34 points by customers who have used Instructure's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
Instructure Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Instructure users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Instructure Customer Loyalty Score by Usage
Instructure's Customer Loyalty score was rated 70% by customers who have used Instructure's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Instructure Customer Loyalty Score by Industry
Instructure's Customer Loyalty score was rated 70% by Tech industry customers.
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Instructure Product Quality
3.5/5
Instructure has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Instructure Product Information
Instructure’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Instructure's product the highest.
- Website
- http://www.instructure.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Education
Enterprise
Quick Insights into Instructure Product Quality
Instructure's Product Quality score was rated highest by customers who have used Instructure's products/services for 1 to 2 Years.
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Ranked Instructure Product Quality the Highest
Instructure Product Quality Score by Usage
Instructure's Product Quality score was rated 2.3 stars by customers who have used Instructure's products/services for 1 to 2 Years.
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Instructure Product Quality Score by Industry
Instructure's Product Quality score was rated 2.3 stars by Tech industry customers.
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Instructure Pricing
Instructure ROI & Value For Money
3.6/5
Instructure has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Instructure Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Instructure ROI
Instructure's ROI score was rated highest by customers who have used Instructure's products/services for 1 to 2 Years.
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Ranked Instructure ROI the Highest
Instructure ROI Score by Usage
Instructure's ROI score was rated 4.1 stars by customers who have used Instructure's products/services for 1 to 2 Years.
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Instructure ROI Score by Industry
Instructure's ROI score was rated 4.1 stars by Tech industry customers.
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Instructure Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
33%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Instructure Customer Service
3.9/5
Instructure has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Instructure's Customer Service
Address
6330 South 3000 East Suite 700, Salt Lake City, UT 84121
Website
http://www.instructure.com
Phone Number
(800) 203-6755
Instructure's Social Links
Quick Insights into Instructure Customer Service
Instructure's Customer Service score was rated highest by customers who have used Instructure's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Instructure's Customer Service score.
Ranked Instructure Customer Service the Highest
Instructure Customer Service Score by Usage
Instructure's Customer Service score was rated 4 stars by customers who have used Instructure's products/services for 1 to 2 Years.
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Instructure Customer Service Score by Industry
Instructure's Customer Service score was rated 4 stars by Tech industry customers.
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Instructure as an Employer
4.1/5
Instructure has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Instructure scored a 21 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Instructure would recommend the brand to a friend. ENPS measures how likely Instructure employees would recommend working at Instructure to a friend.
Net Promoter Score
21
NPS Score
| 50% | Promoters |
|---|---|
| 21% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
