-11
NPS
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Integral Ad Science
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About Integral Ad Science's Brand
Integral Ad Science (IAS) is a global media measurement and optimization platform.
Brand at a Glance
81%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Integral Ad Science NPS
Integral Ad Science's Net Promoter Score (NPS) is a -11 with 39% Promoters, 11% Passives, and 50% Detractors. Net Promoter Score tracks whether Integral Ad Science's customers would recommend using the product based on a scale of -100 to 100.
Integral Ad Science Overall NPS
| 39% | Promoters |
|---|---|
| 11% | Passives |
| 50% | Detractors |
Integral Ad Science NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -31 | Jul 2023 | -31 |
Aug 2023 -30 | Aug 2023 | -30 |
Oct 2023 -34 | Oct 2023 | -34 |
Dec 2023 -27 | Dec 2023 | -27 |
Apr 2024 -14 | Apr 2024 | -14 |
May 2024 -10 | May 2024 | -10 |
Jun 2024 -13 | Jun 2024 | -13 |
Jul 2024 -9 | Jul 2024 | -9 |
Aug 2024 -4 | Aug 2024 | -4 |
Sep 2024 -8 | Sep 2024 | -8 |
Feb 2025 -12 | Feb 2025 | -12 |
Apr 2026 -11 | Apr 2026 | -11 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Integral Ad Science NPS by Gender
Female customers rated Integral Ad Science's NPS 33 points higher than Male customers.
Male
34
Integral Ad Science's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
67
Integral Ad Science's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Integral Ad Science NPS by Age
Integral Ad Science's NPS was rated 0 points by customers ages 26-30 on Comparably.
Integral Ad Science Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Integral Ad Science users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Integral Ad Science Customer Loyalty Score by Gender
Integral Ad Science's Customer Loyalty score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Integral Ad Science.
Female
100%
Yes
Male
N/A
Yes
Integral Ad Science Customer Loyalty Score by Age
Integral Ad Science's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Integral Ad Science.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Integral Ad Science Product Quality
3.4/5
Integral Ad Science has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Integral Ad Science Product Information
Integral Ad Science’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.integralads.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Analytics
Big Data
Quick Insights into Integral Ad Science Product Quality
Integral Ad Science's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Integral Ad Science Product Quality the Highest
Ranked Integral Ad Science Product Quality the Lowest
Integral Ad Science Product Quality Score by Gender
Female customers rated Integral Ad Science's Product Quality score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Integral Ad Science.
Male
4/5
Female
5/5
Integral Ad Science Product Quality Score by Age
Integral Ad Science's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Integral Ad Science.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Integral Ad Science Pricing
Integral Ad Science ROI & Value For Money
3.4/5
Integral Ad Science has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Integral Ad Science ROI
Integral Ad Science's ROI score was rated highest by Female customers.
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Ranked Integral Ad Science ROI the Highest
Integral Ad Science ROI Score by Gender
Integral Ad Science's ROI score was rated 4.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Integral Ad Science.
Female
4.6/5
Male
N/A
Integral Ad Science ROI Score by Age
Integral Ad Science's ROI score was rated 3.8 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Integral Ad Science.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
Integral Ad Science Customer Satisfaction (CSAT)
Integral Ad Science Customer Satisfaction (CSAT) Score
65 / 100
Integral Ad Science has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Integral Ad Science Customer Service
3.7/5
Integral Ad Science has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Integral Ad Science's Customer Service
Address
12 E 49th St, New York City, NY 10017
Website
http://www.integralads.com
Phone Number
(646) 278-4871
Integral Ad Science's Social Links
Quick Insights into Integral Ad Science Customer Service
Integral Ad Science's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Integral Ad Science's Customer Service score.
Ranked Integral Ad Science Customer Service the Highest
Integral Ad Science Customer Service Score by Gender
Integral Ad Science's Customer Service score was rated 4.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Integral Ad Science.
Female
4.6/5
Male
N/A
Integral Ad Science Customer Service Score by Age
Integral Ad Science's Customer Service score was rated 3.8 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Integral Ad Science.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
Integral Ad Science as an Employer
4.7/5
Integral Ad Science has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Integral Ad Science scored a -11 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Integral Ad Science would recommend the brand to a friend. ENPS measures how likely Integral Ad Science employees would recommend working at Integral Ad Science to a friend.
Net Promoter Score
-11
NPS Score
| 39% | Promoters |
|---|---|
| 11% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 53% | Promoters |
|---|---|
| 33% | Passive |
| 14% | Detractors |
