-11
NPS
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Integral Ad Science
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About Integral Ad Science's Brand
Integral Ad Science (IAS) is a global media measurement and optimization platform.
Brand at a Glance
80%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.7/5
Customer Service
Integral Ad Science NPS
Integral Ad Science's Net Promoter Score (NPS) is a -11 with 41% Promoters, 7% Passives, and 52% Detractors. Net Promoter Score tracks whether Integral Ad Science's customers would recommend using the product based on a scale of -100 to 100.
Integral Ad Science Overall NPS
| 41% | Promoters |
|---|---|
| 7% | Passives |
| 52% | Detractors |
Integral Ad Science NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -27 | May 2023 | -27 |
Jul 2023 -31 | Jul 2023 | -31 |
Aug 2023 -30 | Aug 2023 | -30 |
Oct 2023 -34 | Oct 2023 | -34 |
Dec 2023 -27 | Dec 2023 | -27 |
Apr 2024 -14 | Apr 2024 | -14 |
May 2024 -10 | May 2024 | -10 |
Jun 2024 -13 | Jun 2024 | -13 |
Jul 2024 -9 | Jul 2024 | -9 |
Aug 2024 -4 | Aug 2024 | -4 |
Sep 2024 -8 | Sep 2024 | -8 |
Feb 2025 -12 | Feb 2025 | -12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Integral Ad Science NPS by Gender
Integral Ad Science's NPS was rated 34 by Male customers on Comparably.
Male
34
Integral Ad Science's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
Integral Ad Science's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Integral Ad Science Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Integral Ad Science users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Integral Ad Science Product Quality
3.3/5
Integral Ad Science has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Integral Ad Science Product Information
Integral Ad Science’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.integralads.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Analytics
Big Data
Quick Insights into Integral Ad Science Product Quality
Integral Ad Science's Product Quality score was rated highest by Male customers.
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Ranked Integral Ad Science Product Quality the Highest
Integral Ad Science Product Quality Score by Gender
Integral Ad Science's Product Quality score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Integral Ad Science.
Male
4/5
Female
N/A
Integral Ad Science Pricing
Integral Ad Science ROI & Value For Money
3.3/5
Integral Ad Science has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Integral Ad Science Customer Satisfaction (CSAT)
Integral Ad Science Customer Satisfaction (CSAT) Score
63 / 100
Integral Ad Science has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Integral Ad Science Customer Service
3.7/5
Integral Ad Science has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Integral Ad Science's Customer Service
Address
12 E 49th St, New York City, NY 10017
Website
http://www.integralads.com
Phone Number
(646) 278-4871
Integral Ad Science's Social Links
Integral Ad Science as an Employer
4.7/5
Integral Ad Science has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Integral Ad Science scored a -11 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Integral Ad Science would recommend the brand to a friend. ENPS measures how likely Integral Ad Science employees would recommend working at Integral Ad Science to a friend.
Net Promoter Score
-11
NPS Score
| 41% | Promoters |
|---|---|
| 7% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
39
eNPS Score
| 53% | Promoters |
|---|---|
| 33% | Passive |
| 14% | Detractors |
