-50
NPS
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Integrated DNA Technologies
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About Integrated DNA Technologies' Brand
Integrated DNA Technologies sells short strands of DNA called oligonucleotides.
Brand at a Glance
68%
Customer Loyalty
3.4/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Integrated DNA Technologies NPS
Integrated DNA Technologies's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether Integrated DNA Technologies's customers would recommend using the product based on a scale of -100 to 100.
Integrated DNA Technologies Overall NPS
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
Integrated DNA Technologies NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 -100 | Apr 2021 | -100 |
Apr 2023 -100 | Apr 2023 | -100 |
Apr 2025 -66 | Apr 2025 | -66 |
Jun 2025 -50 | Jun 2025 | -50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Integrated DNA Technologies Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Integrated DNA Technologies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Integrated DNA Technologies Product Quality
3.4/5
Integrated DNA Technologies has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Integrated DNA Technologies' overall Product Quality score rated by its users and customers.
Integrated DNA Technologies Product Information
Integrated DNA Technologies’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://idtdna.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Integrated DNA Technologies Pricing
Integrated DNA Technologies ROI & Value For Money
2.8/5
Integrated DNA Technologies has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Integrated DNA Technologies' overall ROI score rated by its users and customers.
Integrated DNA Technologies Customer Satisfaction (CSAT)
Integrated DNA Technologies Customer Satisfaction (CSAT) Score
100 / 100
Integrated DNA Technologies has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Integrated DNA Technologies Customer Service
2.8/5
Integrated DNA Technologies has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Integrated DNA Technologies' overall Customer Service score rated by its users and customers.
About Integrated DNA Technologies's Customer Service
Address
1710 Commercial Park, Coralville, IA
Website
http://idtdna.com
Phone Number
(800) 328-2661
Integrated DNA Technologies as an Employer
2.8/5
Integrated DNA Technologies has a 2.8/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Integrated DNA Technologies
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Integrated DNA Technologies scored a -50 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Integrated DNA Technologies would recommend the brand to a friend. ENPS measures how likely Integrated DNA Technologies employees would recommend working at Integrated DNA Technologies to a friend.
Net Promoter Score
-50
NPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 18% | Promoters |
|---|---|
| 19% | Passive |
| 63% | Detractors |
