57
NPS
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Interbrand
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About Interbrand's Brand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences.
Brand at a Glance
60%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Interbrand NPS
Interbrand's Net Promoter Score (NPS) is a 57 with 57% Promoters, 43% Passives, and 0% Detractors. Net Promoter Score tracks whether Interbrand's customers would recommend using the product based on a scale of -100 to 100.
Interbrand Overall NPS
| 57% | Promoters |
|---|---|
| 43% | Passives |
| 0% | Detractors |
Interbrand NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Jul 2021 50 | Jul 2021 | 50 |
Jul 2022 33 | Jul 2022 | 33 |
May 2023 50 | May 2023 | 50 |
Sep 2024 50 | Sep 2024 | 50 |
Dec 2025 57 | Dec 2025 | 57 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Interbrand Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Interbrand users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Interbrand Product Quality
3.8/5
Interbrand has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Interbrand's overall Product Quality score rated by its users and customers.
Interbrand Product Information
Interbrand’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.interbrand.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
Interbrand Pricing
Interbrand ROI & Value For Money
3.7/5
Interbrand has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Interbrand's overall ROI score rated by its users and customers.
Interbrand Customer Satisfaction (CSAT)
Interbrand Customer Satisfaction (CSAT) Score
75 / 100
Interbrand has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Interbrand Customer Service
3.8/5
Interbrand has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Interbrand's overall Customer Service score rated by its users and customers.
About Interbrand's Customer Service
Address
195 Broadway/18th Floor, York, NY 10007
Website
http://www.interbrand.com
Phone Number
+1 212 798 7500
Interbrand's Social Links
Interbrand as an Employer
3.8/5
Interbrand has a 3.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Interbrand scored a 57 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Interbrand would recommend the brand to a friend. ENPS measures how likely Interbrand employees would recommend working at Interbrand to a friend.
Net Promoter Score
57
NPS Score
| 57% | Promoters |
|---|---|
| 43% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 36% | Promoters |
|---|---|
| 37% | Passive |
| 27% | Detractors |
