43
NPS
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Brand Page
Interpublic Group of Companies
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About Interpublic Group of Companies' Brand
"IPG is an advertising and marketing services firm that offers consumer advertising, digital marketing, communications planning and media buying."
Brand at a Glance
68%
Customer Loyalty
3.8/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Interpublic Group of Companies NPS
Interpublic Group of Companies 's Net Promoter Score (NPS) is a 43 with 57% Promoters, 29% Passives, and 14% Detractors. Net Promoter Score tracks whether Interpublic Group of Companies 's customers would recommend using the product based on a scale of -100 to 100.
Interpublic Group of Companies Overall NPS
| 57% | Promoters |
|---|---|
| 29% | Passives |
| 14% | Detractors |
Interpublic Group of Companies NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 100 | Nov 2021 | 100 |
Dec 2021 100 | Dec 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Sep 2022 75 | Sep 2022 | 75 |
Feb 2023 60 | Feb 2023 | 60 |
May 2023 66 | May 2023 | 66 |
Mar 2024 43 | Mar 2024 | 43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Interpublic Group of Companies Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Interpublic Group of Companies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Interpublic Group of Companies Product Quality
3.8/5
Interpublic Group of Companies has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Interpublic Group of Companies' overall Product Quality score rated by its users and customers.
Interpublic Group of Companies Product Information
Interpublic Group of Companies ’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.interpublic.com/
- Company Size
- 10,000+ Employees
Industry
Tech
AdTech
Business Services
Interpublic Group of Companies Pricing
Interpublic Group of Companies ROI & Value For Money
3.3/5
Interpublic Group of Companies has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Interpublic Group of Companies Customer Satisfaction (CSAT)
Interpublic Group of Companies Customer Satisfaction (CSAT) Score
83 / 100
Interpublic Group of Companies has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
16%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Interpublic Group of Companies Customer Service
3.4/5
Interpublic Group of Companies has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Interpublic Group of Companies' overall Customer Service score rated by its users and customers.
About Interpublic Group of Companies 's Customer Service
Address
York, NY
Website
http://www.interpublic.com/
Interpublic Group of Companies as an Employer
3.8/5
Interpublic Group of Companies has a 3.8/5 stars for its overall company culture rated by their employees
top
35%
CEO of Interpublic Group of Companies
In the Top 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Interpublic Group of Companies scored a 43 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Interpublic Group of Companies would recommend the brand to a friend. ENPS measures how likely Interpublic Group of Companies employees would recommend working at Interpublic Group of Companies to a friend.
Net Promoter Score
43
NPS Score
| 57% | Promoters |
|---|---|
| 29% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 27% | Promoters |
|---|---|
| 40% | Passive |
| 33% | Detractors |
