24
NPS
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IRI
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About IRI's Brand
Extraordinary growth for CPG and retail
Brand at a Glance
73%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
IRI CMO
IRI NPS
IRI's Net Promoter Score (NPS) is a 24 with 55% Promoters, 14% Passives, and 31% Detractors. Net Promoter Score tracks whether IRI's customers would recommend using the product based on a scale of -100 to 100.
IRI Overall NPS
| 55% | Promoters |
|---|---|
| 14% | Passives |
| 31% | Detractors |
IRI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 5 | Aug 2022 | 5 |
Sep 2022 8 | Sep 2022 | 8 |
Nov 2022 3 | Nov 2022 | 3 |
Dec 2022 0 | Dec 2022 | 0 |
Jan 2023 10 | Jan 2023 | 10 |
Feb 2023 17 | Feb 2023 | 17 |
Jun 2023 19 | Jun 2023 | 19 |
Jul 2023 16 | Jul 2023 | 16 |
Oct 2023 17 | Oct 2023 | 17 |
Nov 2023 21 | Nov 2023 | 21 |
Jan 2024 22 | Jan 2024 | 22 |
Oct 2025 22 | Oct 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IRI NPS by Gender
Male customers rated IRI's NPS 6 points higher than Female customers.
Male
20
IRI's NPS was rated 20 by Male customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Female
14
IRI's NPS was rated 14 by Female customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
IRI NPS by Ethnicity
IRI's NPS was rated 0 points by both Asian or Pacific Islander and Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
IRI NPS by Age
IRI's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
IRI NPS by Usage
IRI's NPS was rated the highest by customers who have used IRI's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
IRI Customer Reviews
Out of the 4 IRI customer reviews 1 was positive and 3 were constructive. IRI customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
IRI Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of IRI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
IRI Customer Loyalty Score by Gender
Male customers rated IRI's Customer Loyalty score 26% higher than Female customers.
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Male
100%
Yes
Female
74%
Yes
IRI Customer Loyalty Score by Ethnicity
IRI's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IRI.
64
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
IRI Customer Loyalty Score by Age
IRI's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
46-50 100% | 46-50 | 100% |
IRI Customer Loyalty Score by Usage
IRI's Customer Loyalty score was rated the highest by customers who have used IRI's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
IRI Customer Loyalty Score by Industry
IRI's Customer Loyalty score was rated 82% by Tech industry customers.
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IRI Product Quality
3.8/5
IRI has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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IRI Product Information
IRI’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated IRI's product the highest.
- Website
- http://www.iriworldwide.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Analytics
Consumer Services
Ecommerce and Marketplaces
FinTech
Healthcare
Marketplaces
Media
Social
Sports & Entertainment
Quick Insights into IRI Product Quality
IRI's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked IRI Product Quality the Highest
Ranked IRI Product Quality the Lowest
IRI Product Quality Score by Gender
Male customers rated IRI's Product Quality score 0.9 stars higher than Female customers.
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Male
4.4/5
Female
3.5/5
IRI Product Quality Score by Ethnicity
IRI's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of IRI.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
IRI Product Quality Score by Age
IRI's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of IRI.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
46-50 3.9 | 46-50 | 3.9 |
IRI Product Quality Score by Usage
IRI's Product Quality score was rated the highest by customers who have used IRI's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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IRI Product Quality Score by Industry
IRI's Product Quality score was rated 4.2 stars by Tech industry customers.
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IRI Pricing
IRI ROI & Value For Money
3.9/5
IRI has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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IRI Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into IRI ROI
IRI's ROI score was rated highest by Male customers, and rated lowest by customers who have used IRI's products/services for 1 to 2 Years.
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Ranked IRI ROI the Highest
Ranked IRI ROI the Lowest
IRI ROI Score by Gender
Male customers rated IRI's ROI score 1 stars higher than Female customers.
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Male
4.3/5
Female
3.3/5
IRI ROI Score by Ethnicity
IRI's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IRI.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
IRI ROI Score by Age
IRI's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of IRI.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
46-50 3.2 | 46-50 | 3.2 |
IRI ROI Score by Usage
IRI's ROI score was rated the highest by customers who have used IRI's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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IRI ROI Score by Industry
IRI's ROI score was rated 4.2 stars by Tech industry customers.
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IRI Customer Satisfaction (CSAT)
IRI Customer Satisfaction (CSAT) Score
69 / 100
IRI has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
27%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
13%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IRI Customer Satisfaction
IRI's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Female customers.
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Ranked IRI Customer Satisfaction the Highest
Ranked IRI Customer Satisfaction the Lowest
IRI Customer Satisfaction Score by Gender
Male customers rated IRI's Customer Satisfaction score 42 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of IRI.
100 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 29% | |
Very Dissatisfied | 0% |
IRI Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
IRI's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IRI.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
IRI's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IRI.
100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
IRI Customer Satisfaction Score by Age
IRI's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of IRI.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 46-50 | 75% |
IRI Customer Satisfaction Score by Usage
IRI's Customer Satisfaction score was rated the highest by customers who have used IRI's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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IRI Customer Satisfaction Score by Industry
IRI's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "IRI Customer Satisfaction Score by Industry",
"text": "IRI's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "IRI's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}IRI Customer Service
3.8/5
IRI has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock IRI's overall Customer Service score rated by its users and customers.
About IRI's Customer Service
Address
150 North Clinton Street, Chicago, IL
Website
http://www.iriworldwide.com
Phone Number
(312)726-1221
Quick Insights into IRI Customer Service
IRI's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used IRI's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked IRI's Customer Service score.
Ranked IRI Customer Service the Highest
Ranked IRI Customer Service the Lowest
IRI Customer Service Score by Gender
Male customers rated IRI's Customer Service score 1.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of IRI.
Male
4.4/5
Female
3/5
IRI Customer Service Score by Ethnicity
IRI's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IRI.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
IRI Customer Service Score by Age
IRI's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of IRI.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
46-50 3.5 | 46-50 | 3.5 |
IRI Customer Service Score by Usage
IRI's Customer Service score was rated the highest by customers who have used IRI's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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IRI Customer Service Score by Industry
IRI's Customer Service score was rated 4.1 stars by Tech industry customers.
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IRI as an Employer
4.2/5
IRI has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
IRI scored a 24 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of IRI would recommend the brand to a friend. ENPS measures how likely IRI employees would recommend working at IRI to a friend.
Net Promoter Score
24
NPS Score
| 55% | Promoters |
|---|---|
| 14% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 46% | Promoters |
|---|---|
| 29% | Passive |
| 25% | Detractors |
