-19
NPS
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ITA group
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About ITA group's Brand
"ITA Group provides incentive programs, group travel and event management services."
Brand at a Glance
76%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
ITA group NPS
ITA group's Net Promoter Score (NPS) is a -19 with 36% Promoters, 9% Passives, and 55% Detractors. Net Promoter Score tracks whether ITA group's customers would recommend using the product based on a scale of -100 to 100.
ITA group Overall NPS
| 36% | Promoters |
|---|---|
| 9% | Passives |
| 55% | Detractors |
ITA group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Dec 2022 33 | Dec 2022 | 33 |
Jan 2023 0 | Jan 2023 | 0 |
Jun 2023 -13 | Jun 2023 | -13 |
Jan 2024 -22 | Jan 2024 | -22 |
Mar 2024 -10 | Mar 2024 | -10 |
Apr 2024 -18 | Apr 2024 | -18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ITA group NPS by Gender
ITA group's NPS was rated 0 by Female customers on Comparably.
Female
0
ITA group's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Male
N/A
ITA group's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
ITA group NPS by Ethnicity
ITA group's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
ITA group Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of ITA group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ITA group Customer Loyalty Score by Gender
ITA group's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
ITA group Customer Loyalty Score by Ethnicity
ITA group's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ITA group.
100
out of 100
Caucasian
ITA group Product Quality
2.7/5
ITA group has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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ITA group Product Information
ITA group’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- www.itagroup.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Media
Quick Insights into ITA group Product Quality
ITA group's Product Quality score was rated highest by Female customers.
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Ranked ITA group Product Quality the Highest
ITA group Product Quality Score by Gender
ITA group's Product Quality score was rated 2.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of ITA group.
Female
2.8/5
Male
N/A
ITA group Product Quality Score by Ethnicity
ITA group's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ITA group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
ITA group Pricing
ITA group ROI & Value For Money
2.7/5
ITA group has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into ITA group ROI
ITA group's ROI score was rated highest by Female customers.
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Ranked ITA group ROI the Highest
ITA group ROI Score by Gender
ITA group's ROI score was rated 2.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of ITA group.
Female
2.8/5
Male
N/A
ITA group ROI Score by Ethnicity
ITA group's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ITA group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
ITA group Customer Satisfaction (CSAT)
ITA group Customer Satisfaction (CSAT) Score
44 / 100
ITA group has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
56%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ITA group Customer Satisfaction
ITA group's Customer Satisfaction score was rated highest by Female customers.
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Ranked ITA group Customer Satisfaction the Highest
ITA group Customer Satisfaction Score by Gender
ITA group's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ITA group.
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
ITA group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ITA group's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ITA group.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
ITA group Customer Service
2.7/5
ITA group has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About ITA group's Customer Service
Address
West Des Moines, IA
Website
www.itagroup.com
Quick Insights into ITA group Customer Service
ITA group's Customer Service score was rated highest by Female customers.
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Ranked ITA group Customer Service the Highest
ITA group Customer Service Score by Gender
ITA group's Customer Service score was rated 3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ITA group.
Female
3/5
Male
N/A
ITA group Customer Service Score by Ethnicity
ITA group's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ITA group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
ITA group as an Employer
4.5/5
ITA group has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ITA group scored a -19 for Net Promoter Score and a 83 for Employee Net Promoter Score. NPS gauges how likely a customer of ITA group would recommend the brand to a friend. ENPS measures how likely ITA group employees would recommend working at ITA group to a friend.
Net Promoter Score
-19
NPS Score
| 36% | Promoters |
|---|---|
| 9% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
83
eNPS Score
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |
