

Retailer of music and electronic goods. The company is engaged in retailing consumer electronics, car sound systems, music and DVDs through its retail stores operating in Australia.
JB Hi-Fi's Net Promoter Score (NPS) is a 14 with 47% Promoters, 20% Passives, and 33% Detractors. Net Promoter Score tracks whether JB Hi-Fi's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 20% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
Jan 2023 66 | Jan 2023 | 66 |
Feb 2023 25 | Feb 2023 | 25 |
Sep 2023 49 | Sep 2023 | 49 |
Oct 2023 43 | Oct 2023 | 43 |
Feb 2024 38 | Feb 2024 | 38 |
Dec 2024 22 | Dec 2024 | 22 |
Feb 2025 10 | Feb 2025 | 10 |
Apr 2025 18 | Apr 2025 | 18 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 6 | Nov 2025 | 6 |
Jan 2026 13 | Jan 2026 | 13 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JB Hi-Fi's NPS was rated 33 by Female customers on Comparably.
JB Hi-Fi's NPS was rated 33 by Female customers on Comparably.
JB Hi-Fi's NPS is not yet rated by Male customers.
JB Hi-Fi's NPS was rated 0 points by customers ages 18-25 on Comparably.
JB Hi-Fi's NPS was rated 34 points by customers who have used JB Hi-Fi's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of JB Hi-Fi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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JB Hi-Fi's Customer Loyalty score was rated 70 by Female customers on Comparably.
JB Hi-Fi's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
JB Hi-Fi's Customer Loyalty score was rated 100% by customers who have used JB Hi-Fi's products/services for Over 10 Years.
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JB Hi-Fi has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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JB Hi-Fi’s product quality score is a 3.8 out of 5 as rated by its users and customers.
JB Hi-Fi's Product Quality score was rated highest by customers who have used JB Hi-Fi's products/services for Over 10 Years.
JB Hi-Fi's Product Quality score was rated 4.3 by Female customers on Comparably.
JB Hi-Fi's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
JB Hi-Fi's Product Quality score was rated 4.6 stars by customers who have used JB Hi-Fi's products/services for Over 10 Years.
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JB Hi-Fi has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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JB Hi-Fi's ROI score was rated highest by Female customers.
JB Hi-Fi's ROI score was rated 3.8 by Female customers on Comparably.
JB Hi-Fi's ROI score was rated 3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
JB Hi-Fi's ROI score was rated 3.3 stars by customers who have used JB Hi-Fi's products/services for Over 10 Years.
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JB Hi-Fi has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
JB Hi-Fi's Customer Satisfaction score was rated highest by customers ages 18-25.
JB Hi-Fi's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
JB Hi-Fi's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
JB Hi-Fi has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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PO Box 561, Melbourne, 3148
www.jbhifi.com.au
7
JB Hi-Fi's Customer Service score was rated highest by Female customers.
JB Hi-Fi's Customer Service score was rated 4.3 by Female customers on Comparably.
JB Hi-Fi's Customer Service score was rated 3.2 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
JB Hi-Fi's Customer Service score was rated 3.6 stars by customers who have used JB Hi-Fi's products/services for Over 10 Years.
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JB Hi-Fi has a 4.7/5 stars for its overall company culture rated by their employees

JB Hi-Fi scored a 14 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of JB Hi-Fi would recommend the brand to a friend. ENPS measures how likely JB Hi-Fi employees would recommend working at JB Hi-Fi to a friend.
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |