Jo Malone London NPS & Customer Reviews | Comparably
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Jo Malone London
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About Jo Malone London's Brand

Manufacturer of cosmetics, skin-care and fragrance products. The company's products include colognes, body washes, hand lotions, shampoos and conditioners, bath oils, and soaps, as well as room sprays and candles, enabling clients access to a variety of personal and household products

Brand at a Glance

79%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.4/5
Customer Service

Jo Malone London NPS

Jo Malone London's Net Promoter Score (NPS) is a -13 with 39% Promoters, 9% Passives, and 52% Detractors. Net Promoter Score tracks whether Jo Malone London's customers would recommend using the product based on a scale of -100 to 100.

Jo Malone London Overall NPS

-13
NPS
39%Promoters
9%Passives
52%Detractors
Jo Malone London Overall NPS

Jo Malone London NPS Trend

-100
-50
0
50
100
Nov 2023
-17
Nov 2023-17
Jan 2024
-23
Jan 2024-23
Apr 2024
-22
Apr 2024-22
Jul 2024
-13
Jul 2024-13
Sep 2024
-19
Sep 2024-19
Dec 2024
-24
Dec 2024-24
Jan 2025
-18
Jan 2025-18
Mar 2025
-10
Mar 2025-10
May 2025
-10
May 2025-10
Jul 2025
-6
Jul 2025-6
Aug 2025
-10
Aug 2025-10
Jan 2026
-13
Jan 2026-13

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Jo Malone London NPS by Gender

Jo Malone London's NPS was rated -60 by Female customers on Comparably.

Female

-60

Jo Malone London's NPS was rated -60 by Female customers on Comparably.

20%
Promoters
0%
Passives
80%
Detractors

Male

N/A

Jo Malone London's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Jo Malone London NPS by Ethnicity

Jo Malone London's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100
Asian or Pacific Islander
34
Asian or Pacific Islander34

Jo Malone London NPS by Usage

Jo Malone London's NPS was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-34
Less than 1 Year-34
2 to 5 Years
-100
2 to 5 Years-100

Jo Malone London Customer Reviews

Out of the 2 Jo Malone London customer reviews 0 were positive and 2 were constructive. Jo Malone London customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
long list around online order handling (shipment late, items missing, tracking info incomplete, impossible to enter proper city name). very disappointed at my first online order. all previous times bought in store or received a gift. that was my first and last time purchasing JoMalone myself.
What can this brand most improve?
Customer Service is the worst I have ever experienced.

Jo Malone London Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Jo Malone London users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
Jo Malone London Customer Loyalty

Jo Malone London Customer Loyalty Score by Gender

Jo Malone London's Customer Loyalty score was rated 73 by Female customers on Comparably.

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Female
73%
Yes
Male
N/A
Yes

Jo Malone London Customer Loyalty Score by Ethnicity

Jo Malone London's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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61
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander

Jo Malone London Customer Loyalty Score by Usage

Jo Malone London's Customer Loyalty score was rated the highest by customers who have used Jo Malone London's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
2 to 5 Years
78%

Jo Malone London Customer Loyalty Score by Industry

Jo Malone London's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
100%

Jo Malone London Product Quality

3/5

Jo Malone London has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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Jo Malone London Product Information

Jo Malone London’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Jo Malone London's product the highest.

Website
www.jomalone.com
Company Size
501-1,000 Employees

Quick Insights into Jo Malone London Product Quality

Jo Malone London's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Jo Malone London's products/services for 2 to 5 Years.

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Ranked Jo Malone London Product Quality the Highest

Asian or Pacific Islander
4.1
Less than 1 Year
3.5
Female
2.8

Ranked Jo Malone London Product Quality the Lowest

Caucasian
2.3
2 to 5 Years
1.9

Jo Malone London Product Quality Score by Gender

Jo Malone London's Product Quality score was rated 2.8 by Female customers on Comparably.

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Female

2.8/5

Male

N/A

Jo Malone London Product Quality Score by Ethnicity

Jo Malone London's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1

Jo Malone London Product Quality Score by Usage

Jo Malone London's Product Quality score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.5
2 to 5 Years
1.9

Jo Malone London Product Quality Score by Industry

Jo Malone London's Product Quality score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
1.5

Jo Malone London Pricing

Jo Malone London ROI & Value For Money

2.7/5

Jo Malone London has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Jo Malone London Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.

Quick Insights into Jo Malone London ROI

Jo Malone London's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Jo Malone London ROI the Highest

Asian or Pacific Islander
4.1
Less than 1 Year
3.5
Female
2.2

Ranked Jo Malone London ROI the Lowest

2 to 5 Years
1.9
Caucasian
1.7

Jo Malone London ROI Score by Gender

Jo Malone London's ROI score was rated 2.2 by Female customers on Comparably.

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Female

2.2/5

Male

N/A

Jo Malone London ROI Score by Ethnicity

Jo Malone London's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1

Jo Malone London ROI Score by Usage

Jo Malone London's ROI score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.5
2 to 5 Years
1.9

Jo Malone London ROI Score by Industry

Jo Malone London's ROI score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
1.5

Jo Malone London Customer Satisfaction (CSAT)

Jo Malone London Customer Satisfaction (CSAT) Score

45 / 100

Jo Malone London has an overall Customer Satisfaction score of 45 rated by its users and customers.

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Very Satisfied25%
Satisfied20%
Neither Satisfied nor Dissatisfied5%
Dissatisfied5%
Very Dissatisfied45%
Very Satisfied
25%
Satisfied
20%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
45%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Jo Malone London Customer Satisfaction

Jo Malone London's Customer Satisfaction score was rated highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and rated lowest by customers who have used Jo Malone London's products/services for 2 to 5 Years.

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Ranked Jo Malone London Customer Satisfaction the Highest

Less than 1 Year
67%
Asian or Pacific Islander
66%
Female
30%

Ranked Jo Malone London Customer Satisfaction the Lowest

Caucasian
14%
2 to 5 Years
0%

Jo Malone London Customer Satisfaction Score by Gender

Jo Malone London's Customer Satisfaction score was rated 30 by Female customers on Comparably.

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30 / 100
Female
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
60%

Jo Malone London Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Jo Malone London's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.

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14 / 100
Very Satisfied0%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied86%
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
86%

CSAT according to Asian or Pacific Islander

Jo Malone London's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied34%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%

Jo Malone London Customer Satisfaction Score by Usage

Jo Malone London's Customer Satisfaction score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
67
2 to 5 Years
0

Jo Malone London Customer Satisfaction Score by Industry

Jo Malone London's Customer Satisfaction score was rated 0 points by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
0

Jo Malone London Customer Service

2.4/5

Jo Malone London has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Jo Malone London's Customer Service

Address

52 Gloucester Place, London, W1U 8HQ Bahamas


Website

www.jomalone.com

Quick Insights into Jo Malone London Customer Service

Jo Malone London's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Jo Malone London Customer Service the Highest

Asian or Pacific Islander
3.8
Less than 1 Year
2.6
Female
1.8

Ranked Jo Malone London Customer Service the Lowest

2 to 5 Years
1.5
Caucasian
1.5

Jo Malone London Customer Service Score by Gender

Jo Malone London's Customer Service score was rated 1.8 by Female customers on Comparably.

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Female

1.8/5

Male

N/A

Jo Malone London Customer Service Score by Ethnicity

Jo Malone London's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Jo Malone London.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8

Jo Malone London Customer Service Score by Usage

Jo Malone London's Customer Service score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.6
2 to 5 Years
1.5

Jo Malone London Customer Service Score by Industry

Jo Malone London's Customer Service score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
1.5

Jo Malone London as an Employer

3.9/5

Jo Malone London has a 3.9/5 stars for its overall company culture rated by their employees

  Jo Malone London CEO
top
20%
CEO of Jo Malone London

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Jo Malone London scored a -13 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Jo Malone London would recommend the brand to a friend. ENPS measures how likely Jo Malone London employees would recommend working at Jo Malone London to a friend.

Net Promoter Score

-13
NPS Score
39%Promoters
9%Passive
52%Detractors

Employee Net Promoter Score

42
eNPS Score
71%Promoters
0%Passive
29%Detractors

Global Ranking Snapshot

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