

Manufacturer of cosmetics, skin-care and fragrance products. The company's products include colognes, body washes, hand lotions, shampoos and conditioners, bath oils, and soaps, as well as room sprays and candles, enabling clients access to a variety of personal and household products
Jo Malone London's Net Promoter Score (NPS) is a -13 with 39% Promoters, 9% Passives, and 52% Detractors. Net Promoter Score tracks whether Jo Malone London's customers would recommend using the product based on a scale of -100 to 100.
| 39% | Promoters |
|---|---|
| 9% | Passives |
| 52% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 -17 | Nov 2023 | -17 |
Jan 2024 -23 | Jan 2024 | -23 |
Apr 2024 -22 | Apr 2024 | -22 |
Jul 2024 -13 | Jul 2024 | -13 |
Sep 2024 -19 | Sep 2024 | -19 |
Dec 2024 -24 | Dec 2024 | -24 |
Jan 2025 -18 | Jan 2025 | -18 |
Mar 2025 -10 | Mar 2025 | -10 |
May 2025 -10 | May 2025 | -10 |
Jul 2025 -6 | Jul 2025 | -6 |
Aug 2025 -10 | Aug 2025 | -10 |
Jan 2026 -13 | Jan 2026 | -13 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jo Malone London's NPS was rated -60 by Female customers on Comparably.
Jo Malone London's NPS was rated -60 by Female customers on Comparably.
Jo Malone London's NPS is not yet rated by Male customers.
Jo Malone London's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Jo Malone London's NPS was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
Out of the 2 Jo Malone London customer reviews 0 were positive and 2 were constructive. Jo Malone London customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Jo Malone London users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Jo Malone London's Customer Loyalty score was rated 73 by Female customers on Comparably.
Jo Malone London's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Jo Malone London's Customer Loyalty score was rated the highest by customers who have used Jo Malone London's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Jo Malone London's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.
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Jo Malone London has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Jo Malone London’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Jo Malone London's product the highest.
Jo Malone London's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Jo Malone London's products/services for 2 to 5 Years.
Jo Malone London's Product Quality score was rated 2.8 by Female customers on Comparably.
Jo Malone London's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Jo Malone London's Product Quality score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Jo Malone London's Product Quality score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Jo Malone London has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Jo Malone London's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Jo Malone London's ROI score was rated 2.2 by Female customers on Comparably.
Jo Malone London's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Jo Malone London's ROI score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Jo Malone London's ROI score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Jo Malone London has an overall Customer Satisfaction score of 45 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Jo Malone London's Customer Satisfaction score was rated highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and rated lowest by customers who have used Jo Malone London's products/services for 2 to 5 Years.
Jo Malone London's Customer Satisfaction score was rated 30 by Female customers on Comparably.
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Jo Malone London's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
Jo Malone London's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
Jo Malone London's Customer Satisfaction score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Jo Malone London's Customer Satisfaction score was rated 0 points by Healthcare, Hospitals and Medicine industry customers.
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}Jo Malone London has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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52 Gloucester Place, London, W1U 8HQ Bahamas
www.jomalone.com
Jo Malone London's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Jo Malone London's Customer Service score was rated 1.8 by Female customers on Comparably.
Jo Malone London's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Jo Malone London's Customer Service score was rated the highest by customers who have used Jo Malone London's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Jo Malone London's Customer Service score was rated 1.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Jo Malone London has a 3.9/5 stars for its overall company culture rated by their employees

Jo Malone London scored a -13 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Jo Malone London would recommend the brand to a friend. ENPS measures how likely Jo Malone London employees would recommend working at Jo Malone London to a friend.
| 39% | Promoters |
|---|---|
| 9% | Passive |
| 52% | Detractors |
| 71% | Promoters |
|---|---|
| 0% | Passive |
| 29% | Detractors |