Johnnie Walker NPS & Customer Reviews | Comparably
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Johnnie Walker
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About Johnnie Walker's Brand

Producer of red, blue, black, and gold label blended Scotch whisky. Includes product information and history.

Brand at a Glance

80%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

Johnnie Walker NPS

Johnnie Walker's Net Promoter Score (NPS) is a 69 with 75% Promoters, 19% Passives, and 6% Detractors. Net Promoter Score tracks whether Johnnie Walker's customers would recommend using the product based on a scale of -100 to 100.

Johnnie Walker Overall NPS

69
NPS
75%Promoters
19%Passives
6%Detractors
Johnnie Walker Overall NPS

Johnnie Walker NPS Trend

-100
-50
0
50
100
Jan 2023
33
Jan 202333
Mar 2023
25
Mar 202325
Apr 2023
49
Apr 202349
Jun 2023
57
Jun 202357
Jul 2023
63
Jul 202363
Aug 2023
66
Aug 202366
Oct 2023
72
Oct 202372
Dec 2023
75
Dec 202375
Apr 2024
76
Apr 202476
May 2024
71
May 202471
Jun 2024
74
Jun 202474
Nov 2024
69
Nov 202469

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Johnnie Walker NPS by Gender

Johnnie Walker's NPS was rated 66 by Male customers on Comparably.

Male

66

Johnnie Walker's NPS was rated 66 by Male customers on Comparably.

83%
Promoters
0%
Passives
17%
Detractors

Female

N/A

Johnnie Walker's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Johnnie Walker NPS by Ethnicity

Johnnie Walker's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
34
Caucasian34
Asian or Pacific Islander
100
Asian or Pacific Islander100

Johnnie Walker NPS by Usage

Johnnie Walker's NPS was rated 34 points by customers who have used Johnnie Walker's products/services for Over 10 Years.

-100
-50
0
50
100
Over 10 Years
34
Over 10 Years34

Johnnie Walker Customer Reviews

What do you value most about this brand?
Taste best of any blended wiskey acailable

Johnnie Walker Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Johnnie Walker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
Johnnie Walker Customer Loyalty

Johnnie Walker Customer Loyalty Score by Gender

Johnnie Walker's Customer Loyalty score was rated 85 by Male customers on Comparably.

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Male
85%
Yes
Female
N/A
Yes

Johnnie Walker Customer Loyalty Score by Ethnicity

Johnnie Walker's Customer Loyalty score was rated 70% by both Asian or Pacific Islander and Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander

Johnnie Walker Customer Loyalty Score by Usage

Johnnie Walker's Customer Loyalty score was rated 100% by customers who have used Johnnie Walker's products/services for Over 10 Years.

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Over 10 Years
100%

Johnnie Walker Customer Loyalty Score by Industry

Johnnie Walker's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.

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Business and Consumer Services
100%

Johnnie Walker Product Quality

4.2/5

Johnnie Walker has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Johnnie Walker Product Information

Johnnie Walker’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Johnnie Walker's product the highest.

Website
http://www.johnniewalker.com/
Company Size
10,000+ Employees

Quick Insights into Johnnie Walker Product Quality

Johnnie Walker's Product Quality score was rated highest by customers who have used Johnnie Walker's products/services for Over 10 Years, and rated lowest by Caucasian customers.

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Ranked Johnnie Walker Product Quality the Highest

Over 10 Years
4.6
Asian or Pacific Islander
4.3
Business and Consumer Services
4.3

Ranked Johnnie Walker Product Quality the Lowest

Caucasian
4.3

Johnnie Walker Product Quality Score by Gender

Johnnie Walker's Product Quality score was rated 4.3 by Male customers on Comparably.

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Male

4.3/5

Female

N/A

Johnnie Walker Product Quality Score by Ethnicity

Johnnie Walker's Product Quality score was rated 4.3 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Johnnie Walker.
0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

Johnnie Walker Product Quality Score by Usage

Johnnie Walker's Product Quality score was rated 4.6 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.

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Over 10 Years
4.6

Johnnie Walker Product Quality Score by Industry

Johnnie Walker's Product Quality score was rated 4.3 stars by Business and Consumer Services industry customers.

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Business and Consumer Services
4.3

Johnnie Walker Pricing

Johnnie Walker ROI & Value For Money

4/5

Johnnie Walker has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Johnnie Walker Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.

Quick Insights into Johnnie Walker ROI

Johnnie Walker's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Caucasian customers.

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Ranked Johnnie Walker ROI the Highest

Business and Consumer Services
4.5
Asian or Pacific Islander
4.3
Over 10 Years
4.3

Ranked Johnnie Walker ROI the Lowest

Caucasian
3.8

Johnnie Walker ROI Score by Gender

Johnnie Walker's ROI score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

Johnnie Walker ROI Score by Ethnicity

Johnnie Walker's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Johnnie Walker.
0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

Johnnie Walker ROI Score by Usage

Johnnie Walker's ROI score was rated 4.3 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.

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Over 10 Years
4.3

Johnnie Walker ROI Score by Industry

Johnnie Walker's ROI score was rated 4.5 stars by Business and Consumer Services industry customers.

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Business and Consumer Services
4.5

Johnnie Walker Customer Satisfaction (CSAT)

Johnnie Walker Customer Satisfaction (CSAT) Score

78 / 100

Johnnie Walker has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied33%
Satisfied45%
Neither Satisfied nor Dissatisfied22%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
45%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Johnnie Walker Customer Satisfaction

Johnnie Walker's Customer Satisfaction score was rated highest by Male customers.

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Ranked Johnnie Walker Customer Satisfaction the Highest

Male
75%
Asian or Pacific Islander
67%
Over 10 Years
67%

Johnnie Walker Customer Satisfaction Score by Gender

Johnnie Walker's Customer Satisfaction score was rated 75 by Male customers on Comparably.

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75 / 100
Male
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

Johnnie Walker Customer Satisfaction Score by Ethnicity

CSAT according to Asian or Pacific Islander

Johnnie Walker's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Johnnie Walker Customer Satisfaction Score by Usage

Johnnie Walker's Customer Satisfaction score was rated 67 points by customers who have used Johnnie Walker's products/services for Over 10 Years.

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Over 10 Years
67

Johnnie Walker Customer Service

4.1/5

Johnnie Walker has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Johnnie Walker's Customer Service

Website

http://www.johnniewalker.com/

Quick Insights into Johnnie Walker Customer Service

Johnnie Walker's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Johnnie Walker Customer Service the Highest

Asian or Pacific Islander
4.5
Business and Consumer Services
4.5
Male
4.2

Ranked Johnnie Walker Customer Service the Lowest

Caucasian
4

Johnnie Walker Customer Service Score by Gender

Johnnie Walker's Customer Service score was rated 4.2 by Male customers on Comparably.

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Male

4.2/5

Female

N/A

Johnnie Walker Customer Service Score by Ethnicity

Johnnie Walker's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Johnnie Walker.
0
20
40
60
80
100
Caucasian
4
Caucasian4
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5

Johnnie Walker Customer Service Score by Usage

Johnnie Walker's Customer Service score was rated 4 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.

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Over 10 Years
4

Johnnie Walker Customer Service Score by Industry

Johnnie Walker's Customer Service score was rated 4.5 stars by Business and Consumer Services industry customers.

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Business and Consumer Services
4.5

Johnnie Walker as an Employer

3.4/5

Johnnie Walker has a 3.4/5 stars for its overall company culture rated by their employees

  Johnnie Walker CEO
top
5%
CEO of Johnnie Walker

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Johnnie Walker scored a 69 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Johnnie Walker would recommend the brand to a friend. ENPS measures how likely Johnnie Walker employees would recommend working at Johnnie Walker to a friend.

Net Promoter Score

69
NPS Score
75%Promoters
19%Passive
6%Detractors

Employee Net Promoter Score

-57
eNPS Score
14%Promoters
15%Passive
71%Detractors

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