

Producer of red, blue, black, and gold label blended Scotch whisky. Includes product information and history.
Johnnie Walker's Net Promoter Score (NPS) is a 69 with 75% Promoters, 19% Passives, and 6% Detractors. Net Promoter Score tracks whether Johnnie Walker's customers would recommend using the product based on a scale of -100 to 100.
| 75% | Promoters |
|---|---|
| 19% | Passives |
| 6% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 33 | Jan 2023 | 33 |
Mar 2023 25 | Mar 2023 | 25 |
Apr 2023 49 | Apr 2023 | 49 |
Jun 2023 57 | Jun 2023 | 57 |
Jul 2023 63 | Jul 2023 | 63 |
Aug 2023 66 | Aug 2023 | 66 |
Oct 2023 72 | Oct 2023 | 72 |
Dec 2023 75 | Dec 2023 | 75 |
Apr 2024 76 | Apr 2024 | 76 |
May 2024 71 | May 2024 | 71 |
Jun 2024 74 | Jun 2024 | 74 |
Nov 2024 69 | Nov 2024 | 69 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Johnnie Walker's NPS was rated 66 by Male customers on Comparably.
Johnnie Walker's NPS was rated 66 by Male customers on Comparably.
Johnnie Walker's NPS is not yet rated by Female customers.
Johnnie Walker's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Johnnie Walker's NPS was rated 34 points by customers who have used Johnnie Walker's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Johnnie Walker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Johnnie Walker's Customer Loyalty score was rated 85 by Male customers on Comparably.
Johnnie Walker's Customer Loyalty score was rated 70% by both Asian or Pacific Islander and Caucasian customers on Comparably.
% who answered "Yes"
Johnnie Walker's Customer Loyalty score was rated 100% by customers who have used Johnnie Walker's products/services for Over 10 Years.
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Johnnie Walker's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.
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Johnnie Walker has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Johnnie Walker’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Johnnie Walker's product the highest.
Johnnie Walker's Product Quality score was rated highest by customers who have used Johnnie Walker's products/services for Over 10 Years, and rated lowest by Caucasian customers.
Johnnie Walker's Product Quality score was rated 4.3 by Male customers on Comparably.
Johnnie Walker's Product Quality score was rated 4.3 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Johnnie Walker's Product Quality score was rated 4.6 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.
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Johnnie Walker's Product Quality score was rated 4.3 stars by Business and Consumer Services industry customers.
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Johnnie Walker has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Johnnie Walker's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Caucasian customers.
Johnnie Walker's ROI score was rated 4.1 by Male customers on Comparably.
Johnnie Walker's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Johnnie Walker's ROI score was rated 4.3 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.
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Johnnie Walker's ROI score was rated 4.5 stars by Business and Consumer Services industry customers.
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Johnnie Walker has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Johnnie Walker's Customer Satisfaction score was rated highest by Male customers.
Johnnie Walker's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Johnnie Walker's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Johnnie Walker's Customer Satisfaction score was rated 67 points by customers who have used Johnnie Walker's products/services for Over 10 Years.
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Johnnie Walker has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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http://www.johnniewalker.com/
Johnnie Walker's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Johnnie Walker's Customer Service score was rated 4.2 by Male customers on Comparably.
Johnnie Walker's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Johnnie Walker's Customer Service score was rated 4 stars by customers who have used Johnnie Walker's products/services for Over 10 Years.
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Johnnie Walker's Customer Service score was rated 4.5 stars by Business and Consumer Services industry customers.
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Johnnie Walker scored a 69 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Johnnie Walker would recommend the brand to a friend. ENPS measures how likely Johnnie Walker employees would recommend working at Johnnie Walker to a friend.
| 75% | Promoters |
|---|---|
| 19% | Passive |
| 6% | Detractors |
| 14% | Promoters |
|---|---|
| 15% | Passive |
| 71% | Detractors |