37
NPS
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Jose Cuervo
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About Jose Cuervo's Brand
Jose Cuervo is the largest and most widely distributed tequila brand in the U.S. and the world.
Brand at a Glance
83%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
2.9/5
Customer Service
Jose Cuervo NPS
Jose Cuervo's Net Promoter Score (NPS) is a 37 with 67% Promoters, 3% Passives, and 30% Detractors. Net Promoter Score tracks whether Jose Cuervo's customers would recommend using the product based on a scale of -100 to 100.
Jose Cuervo Overall NPS
| 67% | Promoters |
|---|---|
| 3% | Passives |
| 30% | Detractors |
Jose Cuervo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 5 | Oct 2021 | 5 |
Dec 2021 15 | Dec 2021 | 15 |
Jan 2022 20 | Jan 2022 | 20 |
Feb 2022 23 | Feb 2022 | 23 |
Mar 2022 27 | Mar 2022 | 27 |
May 2022 21 | May 2022 | 21 |
Aug 2022 25 | Aug 2022 | 25 |
Sep 2022 26 | Sep 2022 | 26 |
Nov 2022 28 | Nov 2022 | 28 |
Aug 2023 32 | Aug 2023 | 32 |
Sep 2023 34 | Sep 2023 | 34 |
Mar 2024 36 | Mar 2024 | 36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jose Cuervo Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Jose Cuervo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Jose Cuervo Product Quality
3.8/5
Jose Cuervo has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Jose Cuervo Product Information
Jose Cuervo’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://cuervo.com/
- Company Size
- 1-10 Employees
Industry
Tech
Food and Beverages
Jose Cuervo Pricing
Jose Cuervo ROI & Value For Money
3.5/5
Jose Cuervo has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Jose Cuervo Customer Satisfaction (CSAT)
Jose Cuervo Customer Satisfaction (CSAT) Score
88 / 100
Jose Cuervo has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Jose Cuervo Customer Service
2.9/5
Jose Cuervo has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Jose Cuervo's Customer Service
Address
Jersey City, NJ
Website
http://cuervo.com/
Phone Number
1(800)837-8452
Jose Cuervo as an Employer
Consumer vs. Employees
Jose Cuervo scored a 37 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Jose Cuervo would recommend the brand to a friend. ENPS measures how likely Jose Cuervo employees would recommend working at Jose Cuervo to a friend.
Net Promoter Score
37
NPS Score
| 67% | Promoters |
|---|---|
| 3% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
