32
NPS
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JUUL
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About JUUL's Brand
JUUL is an online store selling vaporizers and various fillings for healthier smoking.
Brand at a Glance
66%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
JUUL NPS
JUUL's Net Promoter Score (NPS) is a 32 with 61% Promoters, 10% Passives, and 29% Detractors. Net Promoter Score tracks whether JUUL's customers would recommend using the product based on a scale of -100 to 100.
JUUL Overall NPS
| 61% | Promoters |
|---|---|
| 10% | Passives |
| 29% | Detractors |
JUUL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 47 | Jun 2023 | 47 |
Aug 2023 49 | Aug 2023 | 49 |
Oct 2023 42 | Oct 2023 | 42 |
Nov 2023 40 | Nov 2023 | 40 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 33 | Jan 2024 | 33 |
Feb 2024 31 | Feb 2024 | 31 |
Mar 2024 27 | Mar 2024 | 27 |
Jul 2024 27 | Jul 2024 | 27 |
Aug 2024 30 | Aug 2024 | 30 |
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 32 | Feb 2025 | 32 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JUUL NPS by Gender
Male customers rated JUUL's NPS 9 points higher than Female customers.
Male
-33
JUUL's NPS was rated -33 by Male customers on Comparably.
0%
Promoters
67%
Passives
33%
Detractors
Female
-42
JUUL's NPS was rated -42 by Female customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
JUUL NPS by Ethnicity
JUUL's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
JUUL NPS by Age
JUUL's NPS was rated -34 points by customers ages 18-25 on Comparably.
JUUL NPS by Usage
JUUL's NPS was rated the highest by customers who have used JUUL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
JUUL Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of JUUL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
JUUL Customer Loyalty Score by Gender
Male customers rated JUUL's Customer Loyalty score 21% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of JUUL.
Male
70%
Yes
Female
49%
Yes
JUUL Customer Loyalty Score by Ethnicity
JUUL's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of JUUL.
70
out of 100
Caucasian
JUUL Customer Loyalty Score by Age
JUUL's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of JUUL.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
JUUL Customer Loyalty Score by Usage
JUUL's Customer Loyalty score was rated the highest by customers who have used JUUL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
JUUL Product Quality
3.4/5
JUUL has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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JUUL Product Information
JUUL’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.juulvapor.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into JUUL Product Quality
JUUL's Product Quality score was rated highest by customers who have used JUUL's products/services for 2 to 5 Years, and rated lowest by customers who have used JUUL's products/services for Less than 1 Year.
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Ranked JUUL Product Quality the Highest
Ranked JUUL Product Quality the Lowest
JUUL Product Quality Score by Gender
Male customers rated JUUL's Product Quality score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of JUUL.
Male
3.1/5
Female
2.8/5
JUUL Product Quality Score by Ethnicity
JUUL's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of JUUL.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
JUUL Product Quality Score by Age
JUUL's Product Quality score was rated 3.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of JUUL.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
JUUL Product Quality Score by Usage
JUUL's Product Quality score was rated the highest by customers who have used JUUL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
JUUL Pricing
JUUL ROI & Value For Money
3.5/5
JUUL has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into JUUL ROI
JUUL's ROI score was rated highest by customers who have used JUUL's products/services for 2 to 5 Years, and rated lowest by Female customers.
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Ranked JUUL ROI the Highest
Ranked JUUL ROI the Lowest
JUUL ROI Score by Gender
Male customers rated JUUL's ROI score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of JUUL.
Male
3.6/5
Female
2.4/5
JUUL ROI Score by Ethnicity
JUUL's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of JUUL.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
JUUL ROI Score by Age
JUUL's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of JUUL.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
JUUL ROI Score by Usage
JUUL's ROI score was rated the highest by customers who have used JUUL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
JUUL Customer Satisfaction (CSAT)
JUUL Customer Satisfaction (CSAT) Score
61 / 100
JUUL has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
18%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
3%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into JUUL Customer Satisfaction
JUUL's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked JUUL's Customer Satisfaction.
Ranked JUUL Customer Satisfaction the Highest
JUUL Customer Satisfaction Score by Gender
JUUL's Customer Satisfaction score was rated 40 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of JUUL.
40 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
JUUL Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
JUUL's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of JUUL.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
JUUL Customer Satisfaction Score by Age
JUUL's Customer Satisfaction score was rated 33 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of JUUL.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% |
JUUL Customer Service
3.8/5
JUUL has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About JUUL's Customer Service
Address
San Francisco, CA
Website
https://www.juulvapor.com/
Quick Insights into JUUL Customer Service
JUUL's Customer Service score was rated highest by customers who have used JUUL's products/services for 2 to 5 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked JUUL's Customer Service score.
Ranked JUUL Customer Service the Highest
Ranked JUUL Customer Service the Lowest
JUUL Customer Service Score by Gender
Male customers rated JUUL's Customer Service score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of JUUL.
Male
3.6/5
Female
2.5/5
JUUL Customer Service Score by Ethnicity
JUUL's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of JUUL.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
JUUL Customer Service Score by Age
JUUL's Customer Service score was rated 3.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of JUUL.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
JUUL Customer Service Score by Usage
JUUL's Customer Service score was rated the highest by customers who have used JUUL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
JUUL as an Employer
3.4/5
JUUL has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
JUUL scored a 32 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of JUUL would recommend the brand to a friend. ENPS measures how likely JUUL employees would recommend working at JUUL to a friend.
Net Promoter Score
32
NPS Score
| 61% | Promoters |
|---|---|
| 10% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 31% | Promoters |
|---|---|
| 23% | Passive |
| 46% | Detractors |
