

Kabam is a mobile gaming company developing free-to-play core games available on mobile devices, the web, and other platforms.
Kabam's Net Promoter Score (NPS) is a -51 with 18% Promoters, 13% Passives, and 69% Detractors. Net Promoter Score tracks whether Kabam's customers would recommend using the product based on a scale of -100 to 100.
| 18% | Promoters |
|---|---|
| 13% | Passives |
| 69% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 25 | Apr 2022 | 25 |
Jun 2022 0 | Jun 2022 | 0 |
Jul 2022 -17 | Jul 2022 | -17 |
Aug 2022 -25 | Aug 2022 | -25 |
Oct 2022 -33 | Oct 2022 | -33 |
Dec 2022 -40 | Dec 2022 | -40 |
Feb 2023 -27 | Feb 2023 | -27 |
May 2023 -33 | May 2023 | -33 |
Nov 2023 -38 | Nov 2023 | -38 |
Jan 2024 -43 | Jan 2024 | -43 |
Sep 2024 -46 | Sep 2024 | -46 |
Jan 2025 -51 | Jan 2025 | -51 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kabam's NPS was rated -34 points by customers ages 36-40 on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Kabam users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kabam's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Kabam has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Kabam's overall Product Quality score rated by its users and customers.
Kabam’s product quality score is a 2.4 out of 5 as rated by its users and customers.
Kabam's Product Quality score was rated highest by customers ages 36-40.
Kabam's Product Quality score was rated 2.3 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 2.3 | 36-40 | 2.3 |
Kabam has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Kabam's overall ROI score rated by its users and customers.
Kabam's ROI score was rated highest by customers ages 36-40.
Kabam's ROI score was rated 2 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
Kabam has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kabam's Customer Satisfaction score was rated highest by customers ages 36-40.
Kabam's Customer Satisfaction score was rated 34 points by customers ages 36-40 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 34% |
Kabam has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Kabam's overall Customer Service score rated by its users and customers.
795 Folsom Street, Suite 600, San Francisco, CA 94107
http://www.kabam.com
Kabam's Customer Service score was rated highest by customers ages 36-40.
Kabam's Customer Service score was rated 1.5 stars by customers ages 36-40 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
Kabam has a 3.3/5 stars for its overall company culture rated by their employees

Kabam scored a -51 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Kabam would recommend the brand to a friend. ENPS measures how likely Kabam employees would recommend working at Kabam to a friend.
| 18% | Promoters |
|---|---|
| 13% | Passive |
| 69% | Detractors |
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |