39
NPS
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Kaplan Test Prep
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About Kaplan Test Prep's Brand
Brand at a Glance
85%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
Kaplan Test Prep NPS
Kaplan Test Prep's Net Promoter Score (NPS) is a 39 with 66% Promoters, 7% Passives, and 27% Detractors. Net Promoter Score tracks whether Kaplan Test Prep's customers would recommend using the product based on a scale of -100 to 100.
Kaplan Test Prep Overall NPS
| 66% | Promoters |
|---|---|
| 7% | Passives |
| 27% | Detractors |
Kaplan Test Prep NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 -33 | Feb 2021 | -33 |
Apr 2021 0 | Apr 2021 | 0 |
Jul 2021 20 | Jul 2021 | 20 |
Aug 2021 33 | Aug 2021 | 33 |
Mar 2022 50 | Mar 2022 | 50 |
Aug 2022 55 | Aug 2022 | 55 |
Nov 2022 50 | Nov 2022 | 50 |
Aug 2023 54 | Aug 2023 | 54 |
Nov 2023 41 | Nov 2023 | 41 |
Mar 2024 46 | Mar 2024 | 46 |
Jun 2024 36 | Jun 2024 | 36 |
May 2025 39 | May 2025 | 39 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kaplan Test Prep Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Kaplan Test Prep users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kaplan Test Prep Product Quality
3.6/5
Kaplan Test Prep has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Kaplan Test Prep's overall Product Quality score rated by its users and customers.
Kaplan Test Prep Product Information
Kaplan Test Prep’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.kaptest.com
- Company Size
- 1,001-5,000 Employees
Industry
Education
Kaplan Test Prep Pricing
Kaplan Test Prep ROI & Value For Money
3.6/5
Kaplan Test Prep has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Kaplan Test Prep Customer Satisfaction (CSAT)
Kaplan Test Prep Customer Satisfaction (CSAT) Score
63 / 100
Kaplan Test Prep has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kaplan Test Prep Customer Service
4/5
Kaplan Test Prep has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Kaplan Test Prep's overall Customer Service score rated by its users and customers.
About Kaplan Test Prep's Customer Service
Website
http://www.kaptest.com
Kaplan Test Prep's Social Links
Kaplan Test Prep as an Employer
3.9/5
Kaplan Test Prep has a 3.9/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Kaplan Test Prep scored a 39 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Kaplan Test Prep would recommend the brand to a friend. ENPS measures how likely Kaplan Test Prep employees would recommend working at Kaplan Test Prep to a friend.
Net Promoter Score
39
NPS Score
| 66% | Promoters |
|---|---|
| 7% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 47% | Promoters |
|---|---|
| 16% | Passive |
| 37% | Detractors |
