5
NPS
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Brand Page
Kapost
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About Kapost's Brand
Kapost provides content marketing software that enables companies to manage their content marketing as a structured business process.
Brand at a Glance
63%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3/5
Customer Service
Kapost NPS
Kapost's Net Promoter Score (NPS) is a 5 with 43% Promoters, 19% Passives, and 38% Detractors. Net Promoter Score tracks whether Kapost's customers would recommend using the product based on a scale of -100 to 100.
Kapost Overall NPS
| 43% | Promoters |
|---|---|
| 19% | Passives |
| 38% | Detractors |
Kapost NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 54 | Aug 2020 | 54 |
Sep 2020 42 | Sep 2020 | 42 |
Jan 2021 46 | Jan 2021 | 46 |
Dec 2021 43 | Dec 2021 | 43 |
Mar 2022 33 | Mar 2022 | 33 |
Jun 2022 25 | Jun 2022 | 25 |
Aug 2022 18 | Aug 2022 | 18 |
Nov 2022 11 | Nov 2022 | 11 |
Dec 2022 16 | Dec 2022 | 16 |
Jun 2023 10 | Jun 2023 | 10 |
Jun 2024 4 | Jun 2024 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kapost Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Kapost users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kapost Product Quality
3.7/5
Kapost has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Kapost's overall Product Quality score rated by its users and customers.
Kapost Product Information
Kapost serves markets in the United States and Canada. Kapost supports Web devices and offers products for large sized businesses.
Kapost’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://kapost.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Business Services
Content
SaaS
Languages Supported
English
Product Type
Digital Asset Management Software
Marketing Automation Software
Campaign Management Software
Content Marketing Software
Marketing Analytics Software
Enterprise Content Management Software
Quick Insights into Kapost Product Quality
Kapost's Product Quality score was rated highest by customers who have used Kapost's products/services for 1 to 2 Years.
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Ranked Kapost Product Quality the Highest
Kapost Product Quality Score by Usage
Kapost's Product Quality score was rated 4.6 stars by customers who have used Kapost's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Kapost Pricing
Kapost ROI & Value For Money
3.6/5
Kapost has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Kapost's overall ROI score rated by its users and customers.
Kapost Pricing Plans
Kapost has a pricing structure that accommodates large businesses. Starting from $3500/month, Kapost uses a subscription model. For the users that are not ready to commit yet, Kapost also offers a free trial.
Who Uses Kapost?
Large Enterprises
Kapost Customer Satisfaction (CSAT)
Kapost Customer Satisfaction (CSAT) Score
13 / 100
Kapost has an overall Customer Satisfaction score of 13 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
37%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kapost Customer Service
3/5
Kapost has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Kapost's overall Customer Service score rated by its users and customers.
About Kapost's Customer Service
Address
1433 Pearl Street, Boulder, CO 80302
Website
http://kapost.com
Phone Number
720-408-0222
Kapost's Social Links
Kapost as an Employer
2.5/5
Kapost has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Kapost scored a 5 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Kapost would recommend the brand to a friend. ENPS measures how likely Kapost employees would recommend working at Kapost to a friend.
Net Promoter Score
5
NPS Score
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
