Kargo NPS & Customer Reviews | Comparably
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Kargo
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About Kargo's Brand

Kargo is a mobile brand advertising platform that helps to connect brands with publisher audience.

Brand at a Glance

65%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service

Kargo NPS

Kargo's Net Promoter Score (NPS) is a 28 with 55% Promoters, 18% Passives, and 27% Detractors. Net Promoter Score tracks whether Kargo's customers would recommend using the product based on a scale of -100 to 100.

Kargo Overall NPS

28
NPS
55%Promoters
18%Passives
27%Detractors
Kargo Overall NPS

Kargo NPS Trend

-100
-50
0
50
100
Mar 2021
0
Mar 20210
Jul 2021
50
Jul 202150
Dec 2021
66
Dec 202166
May 2022
75
May 202275
Jun 2022
40
Jun 202240
Oct 2022
43
Oct 202243
Jun 2023
50
Jun 202350
Nov 2023
55
Nov 202355
Jan 2024
40
Jan 202440
Mar 2024
27
Mar 202427

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kargo Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Kargo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65
65%
35
35%
Kargo Customer Loyalty

Kargo Product Quality

4.2/5

Kargo has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Kargo Product Information

Kargo’s product quality score is a 4.2 out of 5 as rated by its users and customers.

Website
http://kargo.com/
Company Size
201-500 Employees

Industry

Tech
Media

Kargo Pricing

Kargo ROI & Value For Money

4/5

Kargo has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Kargo Customer Satisfaction (CSAT)

Kargo Customer Satisfaction (CSAT) Score

80 / 100

Kargo has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied60%
Satisfied20%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Kargo Customer Service

4/5

Kargo has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Kargo's Customer Service

Address

826 Broadway, York, NY 10003


Website

http://kargo.com/


Phone Number

(212) 979-9000

Kargo's Social Links

Kargo as an Employer

3.7/5

Kargo has a 3.7/5 stars for its overall company culture rated by their employees

  Kargo CEO
top
35%
CEO of Kargo

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kargo scored a 28 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Kargo would recommend the brand to a friend. ENPS measures how likely Kargo employees would recommend working at Kargo to a friend.

Net Promoter Score

28
NPS Score
55%Promoters
18%Passive
27%Detractors

Employee Net Promoter Score

-1
eNPS Score
37%Promoters
25%Passive
38%Detractors

Global Ranking Snapshot

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