0
NPS
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Kay
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About Kay's Brand
KAY.vn is e-commerce website that offers a variety of travel services and consumer products.
Brand at a Glance
59%
Customer Loyalty
3.1/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Kay NPS
Kay's Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether Kay's customers would recommend using the product based on a scale of -100 to 100.
Kay Overall NPS
| 40% | Promoters |
|---|---|
| 20% | Passives |
| 40% | Detractors |
Kay NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 -100 | Apr 2021 | -100 |
Jan 2023 -50 | Jan 2023 | -50 |
Feb 2023 25 | Feb 2023 | 25 |
Nov 2023 -1 | Nov 2023 | -1 |
Dec 2023 0 | Dec 2023 | 0 |
Apr 2024 -11 | Apr 2024 | -11 |
Mar 2025 0 | Mar 2025 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kay Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Kay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kay Product Quality
3.1/5
Kay has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Kay's overall Product Quality score rated by its users and customers.
Kay Product Information
Kay’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://kay.vn
Industry
Ecommerce and Marketplaces
Kay Pricing
Kay ROI & Value For Money
3.3/5
Kay has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Kay's overall ROI score rated by its users and customers.
Kay Customer Satisfaction (CSAT)
Kay Customer Satisfaction (CSAT) Score
55 / 100
Kay has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kay Customer Service
3.2/5
Kay has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Kay's Customer Service
Website
http://kay.vn
Kay as an Employer
3.1/5
Kay has a 3.1/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Kay scored a 0 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Kay would recommend the brand to a friend. ENPS measures how likely Kay employees would recommend working at Kay to a friend.
Net Promoter Score
0
NPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 14% | Promoters |
|---|---|
| 43% | Passive |
| 43% | Detractors |
