

KB Home is one of the largest and most recognized homebuilding companies in the United States.
KB Home's Net Promoter Score (NPS) is a -53 with 16% Promoters, 15% Passives, and 69% Detractors. Net Promoter Score tracks whether KB Home's customers would recommend using the product based on a scale of -100 to 100.
| 16% | Promoters |
|---|---|
| 15% | Passives |
| 69% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 -63 | Apr 2024 | -63 |
May 2024 -63 | May 2024 | -63 |
Aug 2024 -60 | Aug 2024 | -60 |
Oct 2024 -63 | Oct 2024 | -63 |
Nov 2024 -63 | Nov 2024 | -63 |
Dec 2024 -61 | Dec 2024 | -61 |
Jan 2025 -57 | Jan 2025 | -57 |
Apr 2025 -58 | Apr 2025 | -58 |
May 2025 -54 | May 2025 | -54 |
Jun 2025 -54 | Jun 2025 | -54 |
Sep 2025 -57 | Sep 2025 | -57 |
Nov 2025 -53 | Nov 2025 | -53 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated KB Home's NPS 47 points higher than Male customers.
KB Home's NPS was rated -100 by Male customers on Comparably.
KB Home's NPS was rated -53 by Female customers on Comparably.
KB Home's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -34 | African American/Black | -34 |
Other -100 | Other | -100 |
KB Home's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
KB Home's NPS was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of KB Home users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated KB Home's Customer Loyalty score 60% higher than Male customers.
KB Home's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
KB Home's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 55% | 26-30 | 55% |
31-35 70% | 31-35 | 70% |
41-45 40% | 41-45 | 40% |
KB Home's Customer Loyalty score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KB Home's Customer Loyalty score was rated 70% by Accounting industry customers.
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KB Home has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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KB Home’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated KB Home's product the highest.
KB Home's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated KB Home's Product Quality score 0.5 stars higher than Male customers.
KB Home's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 1.5 | Other | 1.5 |
KB Home's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 4.1 | 31-35 | 4.1 |
41-45 1.5 | 41-45 | 1.5 |
KB Home's Product Quality score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KB Home's Product Quality score was rated 2.6 stars by Accounting industry customers.
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KB Home has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
KB Home's ROI score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated KB Home's ROI score 0.6 stars higher than Male customers.
KB Home's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 1.5 | Other | 1.5 |
KB Home's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
31-35 3.8 | 31-35 | 3.8 |
41-45 1.5 | 41-45 | 1.5 |
KB Home's ROI score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KB Home's ROI score was rated 2.3 stars by Accounting industry customers.
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KB Home has an overall Customer Satisfaction score of 31 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
KB Home's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated KB Home's Customer Satisfaction score 0 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 26% | |
Very Dissatisfied | 40% |
KB Home's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
KB Home's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
KB Home's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
KB Home's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
KB Home's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 33% |
KB Home's Customer Satisfaction score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KB Home's Customer Satisfaction score was rated 33 points by Accounting industry customers.
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}KB Home has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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Los Angeles, CA
http://www.kbhome.com/
13102314000
KB Home's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated KB Home's Customer Service score 0.6 stars higher than Male customers.
KB Home's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 1.5 | Other | 1.5 |
KB Home's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.5 | 26-30 | 2.5 |
31-35 4.6 | 31-35 | 4.6 |
41-45 1.5 | 41-45 | 1.5 |
KB Home's Customer Service score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KB Home's Customer Service score was rated 3.1 stars by Accounting industry customers.
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KB Home has a 4.2/5 stars for its overall company culture rated by their employees

KB Home scored a -53 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of KB Home would recommend the brand to a friend. ENPS measures how likely KB Home employees would recommend working at KB Home to a friend.
| 16% | Promoters |
|---|---|
| 15% | Passive |
| 69% | Detractors |
| 61% | Promoters |
|---|---|
| 4% | Passive |
| 35% | Detractors |