KB Home NPS & Customer Reviews | Comparably
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KB Home
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About KB Home's Brand

KB Home is one of the largest and most recognized homebuilding companies in the United States.

Brand at a Glance

64%
Customer Loyalty
2.2/5
Product Quality
2.1/5
Pricing
1.8/5
Customer Service

KB Home NPS

KB Home's Net Promoter Score (NPS) is a -53 with 16% Promoters, 15% Passives, and 69% Detractors. Net Promoter Score tracks whether KB Home's customers would recommend using the product based on a scale of -100 to 100.

KB Home Overall NPS

-53
NPS
16%Promoters
15%Passives
69%Detractors
KB Home Overall NPS

KB Home NPS Trend

-100
-50
0
50
100
Apr 2024
-63
Apr 2024-63
May 2024
-63
May 2024-63
Aug 2024
-60
Aug 2024-60
Oct 2024
-63
Oct 2024-63
Nov 2024
-63
Nov 2024-63
Dec 2024
-61
Dec 2024-61
Jan 2025
-57
Jan 2025-57
Apr 2025
-58
Apr 2025-58
May 2025
-54
May 2025-54
Jun 2025
-54
Jun 2025-54
Sep 2025
-57
Sep 2025-57
Nov 2025
-53
Nov 2025-53

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KB Home NPS by Gender

Female customers rated KB Home's NPS 47 points higher than Male customers.

Male

-100

KB Home's NPS was rated -100 by Male customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Female

-53

KB Home's NPS was rated -53 by Female customers on Comparably.

20%
Promoters
7%
Passives
73%
Detractors

KB Home NPS by Ethnicity

KB Home's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-57
Caucasian-57
Hispanic or Latino
-50
Hispanic or Latino-50
African American/Black
-34
African American/Black-34
Other
-100
Other-100

KB Home NPS by Age

KB Home's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
0%
Passives
0%
Detractors
100%
26-300%0%100%
Promoters
67%
Passives
33%
Detractors
0%
31-3567%33%0%
Promoters
0%
Passives
0%
Detractors
100%
41-450%0%100%

KB Home NPS by Usage

KB Home's NPS was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-80
Less than 1 Year-80
1 to 2 Years
0
1 to 2 Years0

KB Home Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of KB Home users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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64
64%
36
36%
KB Home Customer Loyalty

KB Home Customer Loyalty Score by Gender

Female customers rated KB Home's Customer Loyalty score 60% higher than Male customers.

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Male
10%
Yes
Female
70%
Yes

KB Home Customer Loyalty Score by Ethnicity

KB Home's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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61
out of 100
Caucasian
33
out of 100
Hispanic or Latino
100
out of 100
African American/Black
55
out of 100
Other

KB Home Customer Loyalty Score by Age

KB Home's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
26-30
55%
26-3055%
31-35
70%
31-3570%
41-45
40%
41-4540%

KB Home Customer Loyalty Score by Usage

KB Home's Customer Loyalty score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
46%
1 to 2 Years
78%

KB Home Customer Loyalty Score by Industry

KB Home's Customer Loyalty score was rated 70% by Accounting industry customers.

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Accounting
70%

KB Home Product Quality

2.2/5

KB Home has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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KB Home Product Information

KB Home’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated KB Home's product the highest.

Website
http://www.kbhome.com/
Company Size
1,001-5,000 Employees

Industry

Real Estate

Quick Insights into KB Home Product Quality

KB Home's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Other customers.

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Ranked KB Home Product Quality the Highest

31-35
4.1
1 to 2 Years
3.7
Accounting
2.6

Ranked KB Home Product Quality the Lowest

Less than 1 Year
1.5
Male
1.5
Other
1.5

KB Home Product Quality Score by Gender

Female customers rated KB Home's Product Quality score 0.5 stars higher than Male customers.

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Male

1.5/5

Female

2/5

KB Home Product Quality Score by Ethnicity

KB Home's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of KB Home.
0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
1.6
Hispanic or Latino1.6
African American/Black
2.6
African American/Black2.6
Other
1.5
Other1.5

KB Home Product Quality Score by Age

KB Home's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of KB Home.
0
1
2
3
4
5
26-30
1.5
26-301.5
31-35
4.1
31-354.1
41-45
1.5
41-451.5

KB Home Product Quality Score by Usage

KB Home's Product Quality score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
3.7

KB Home Product Quality Score by Industry

KB Home's Product Quality score was rated 2.6 stars by Accounting industry customers.

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Accounting
2.6

KB Home Pricing

KB Home ROI & Value For Money

2.1/5

KB Home has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.

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KB Home Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into KB Home ROI

KB Home's ROI score was rated highest by customers ages 31-35, and rated lowest by Other customers.

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Ranked KB Home ROI the Highest

31-35
3.8
African American/Black
3.1
1 to 2 Years
3

Ranked KB Home ROI the Lowest

41-45
1.5
Male
1.5
Other
1.5

KB Home ROI Score by Gender

Female customers rated KB Home's ROI score 0.6 stars higher than Male customers.

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Male

1.5/5

Female

2.1/5

KB Home ROI Score by Ethnicity

KB Home's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of KB Home.
0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
Hispanic or Latino
2.5
Hispanic or Latino2.5
African American/Black
3.1
African American/Black3.1
Other
1.5
Other1.5

KB Home ROI Score by Age

KB Home's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of KB Home.
0
1
2
3
4
5
26-30
2.6
26-302.6
31-35
3.8
31-353.8
41-45
1.5
41-451.5

KB Home ROI Score by Usage

KB Home's ROI score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.7
1 to 2 Years
3

KB Home ROI Score by Industry

KB Home's ROI score was rated 2.3 stars by Accounting industry customers.

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Accounting
2.3

KB Home Customer Satisfaction (CSAT)

KB Home Customer Satisfaction (CSAT) Score

31 / 100

KB Home has an overall Customer Satisfaction score of 31 rated by its users and customers.

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Very Satisfied23%
Satisfied8%
Neither Satisfied nor Dissatisfied10%
Dissatisfied9%
Very Dissatisfied50%
Very Satisfied
23%
Satisfied
8%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into KB Home Customer Satisfaction

KB Home's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Other customers.

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Ranked KB Home Customer Satisfaction the Highest

31-35
67%
1 to 2 Years
50%
Hispanic or Latino
50%

Ranked KB Home Customer Satisfaction the Lowest

26-30
0%
Male
0%
Other
0%

KB Home Customer Satisfaction Score by Gender

Female customers rated KB Home's Customer Satisfaction score 0 points higher than Male customers.

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0
Male
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
27 / 100
Female
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
26%
Very Dissatisfied
40%

KB Home Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

KB Home's Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.

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14 / 100
Very Satisfied14%
Satisfied0%
Neither Satisfied nor Dissatisfied15%
Dissatisfied14%
Very Dissatisfied57%
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
14%
Very Dissatisfied
57%

CSAT according to Hispanic or Latino

KB Home's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.

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50 / 100
Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%

CSAT according to African American/Black

KB Home's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%

CSAT according to Other

KB Home's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of KB Home.
0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied75%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%

KB Home Customer Satisfaction Score by Age

KB Home's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
26-30 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%
26-300%
31-35 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
31-3567%
41-45 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
41-4533%

KB Home Customer Satisfaction Score by Usage

KB Home's Customer Satisfaction score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
22
1 to 2 Years
50

KB Home Customer Satisfaction Score by Industry

KB Home's Customer Satisfaction score was rated 33 points by Accounting industry customers.

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Accounting
33

KB Home Customer Service

1.8/5

KB Home has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.

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About KB Home's Customer Service

Address

Los Angeles, CA


Website

http://www.kbhome.com/


Phone Number

13102314000

Quick Insights into KB Home Customer Service

KB Home's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Other customers.

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Ranked KB Home Customer Service the Highest

31-35
4.6
African American/Black
3.5
Accounting
3.1

Ranked KB Home Customer Service the Lowest

Less than 1 Year
1.5
Male
1.5
Other
1.5

KB Home Customer Service Score by Gender

Female customers rated KB Home's Customer Service score 0.6 stars higher than Male customers.

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Male

1.5/5

Female

2.1/5

KB Home Customer Service Score by Ethnicity

KB Home's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of KB Home.
0
20
40
60
80
100
Caucasian
1.6
Caucasian1.6
Hispanic or Latino
2.5
Hispanic or Latino2.5
African American/Black
3.5
African American/Black3.5
Other
1.5
Other1.5

KB Home Customer Service Score by Age

KB Home's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of KB Home.
0
20
40
60
80
100
26-30
2.5
26-302.5
31-35
4.6
31-354.6
41-45
1.5
41-451.5

KB Home Customer Service Score by Usage

KB Home's Customer Service score was rated the highest by customers who have used KB Home's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
2.7

KB Home Customer Service Score by Industry

KB Home's Customer Service score was rated 3.1 stars by Accounting industry customers.

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Accounting
3.1

KB Home as an Employer

4.2/5

KB Home has a 4.2/5 stars for its overall company culture rated by their employees

  KB Home CEO
top
10%
CEO of KB Home

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KB Home scored a -53 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of KB Home would recommend the brand to a friend. ENPS measures how likely KB Home employees would recommend working at KB Home to a friend.

Net Promoter Score

-53
NPS Score
16%Promoters
15%Passive
69%Detractors

Employee Net Promoter Score

26
eNPS Score
61%Promoters
4%Passive
35%Detractors

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