17
NPS
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Keller Williams Realty
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About Keller Williams Realty's Brand
Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 189,000 agents. The franchise is also No. 1 in units and sales volume in the United States. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit headquarters.kw.com.
Brand at a Glance
68%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
Keller Williams Realty NPS
Keller Williams Realty's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Keller Williams Realty's customers would recommend using the product based on a scale of -100 to 100.
Keller Williams Realty Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
Keller Williams Realty NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 15 | Dec 2023 | 15 |
Jan 2024 16 | Jan 2024 | 16 |
Feb 2024 18 | Feb 2024 | 18 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 20 | May 2024 | 20 |
Jul 2024 20 | Jul 2024 | 20 |
Aug 2024 21 | Aug 2024 | 21 |
Oct 2024 23 | Oct 2024 | 23 |
Dec 2024 21 | Dec 2024 | 21 |
Jul 2025 23 | Jul 2025 | 23 |
Sep 2025 18 | Sep 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Keller Williams Realty NPS by Gender
Female customers rated Keller Williams Realty's NPS 72 points higher than Male customers.
Male
-34
Keller Williams Realty's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
38
Keller Williams Realty's NPS was rated 38 by Female customers on Comparably.
69%
Promoters
0%
Passives
31%
Detractors
Keller Williams Realty NPS by Ethnicity
Keller Williams Realty's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
African American/Black -34 | African American/Black | -34 |
Other -34 | Other | -34 |
Keller Williams Realty NPS by Age
Keller Williams Realty's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Keller Williams Realty NPS by Usage
Keller Williams Realty's NPS was rated the highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Keller Williams Realty Customer Reviews
Out of the 2 Keller Williams Realty customer reviews 0 were positive and 2 were constructive. Keller Williams Realty customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Keller Williams Realty Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Keller Williams Realty users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Keller Williams Realty Customer Loyalty Score by Gender
Female customers rated Keller Williams Realty's Customer Loyalty score 17% higher than Male customers.
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Male
55%
Yes
Female
72%
Yes
Keller Williams Realty Customer Loyalty Score by Ethnicity
Keller Williams Realty's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Keller Williams Realty.
80
out of 100
Caucasian
70
out of 100
African American/Black
70
out of 100
Other
Keller Williams Realty Customer Loyalty Score by Age
Keller Williams Realty's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Keller Williams Realty.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 55% | 26-30 | 55% |
36-40 82% | 36-40 | 82% |
46-50 70% | 46-50 | 70% |
56-60 40% | 56-60 | 40% |
66+ 70% | 66+ | 70% |
Keller Williams Realty Customer Loyalty Score by Usage
Keller Williams Realty's Customer Loyalty score was rated the highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Keller Williams Realty Customer Loyalty Score by Industry
Keller Williams Realty's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Keller Williams Realty Product Quality
3.2/5
Keller Williams Realty has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Keller Williams Realty Product Information
Keller Williams Realty’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Keller Williams Realty's product the highest.
- Website
- https://headquarters.kw.com/
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into Keller Williams Realty Product Quality
Keller Williams Realty's Product Quality score was rated highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and rated lowest by customers who have used Keller Williams Realty's products/services for 1 to 2 Years.
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Ranked Keller Williams Realty Product Quality the Highest
Ranked Keller Williams Realty Product Quality the Lowest
Keller Williams Realty Product Quality Score by Gender
Female customers rated Keller Williams Realty's Product Quality score 0.9 stars higher than Male customers.
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Male
2.5/5
Female
3.4/5
Keller Williams Realty Product Quality Score by Ethnicity
Keller Williams Realty's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Keller Williams Realty.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.3 | Other | 2.3 |
Keller Williams Realty Product Quality Score by Age
Keller Williams Realty's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Keller Williams Realty.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.7 | 26-30 | 2.7 |
36-40 4.3 | 36-40 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
56-60 2.6 | 56-60 | 2.6 |
66+ 2.3 | 66+ | 2.3 |
Keller Williams Realty Product Quality Score by Usage
Keller Williams Realty's Product Quality score was rated the highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Keller Williams Realty Product Quality Score by Industry
Keller Williams Realty's Product Quality score was rated 2.3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Keller Williams Realty Pricing
Keller Williams Realty ROI & Value For Money
3/5
Keller Williams Realty has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Keller Williams Realty Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Keller Williams Realty ROI
Keller Williams Realty's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Keller Williams Realty ROI the Highest
Ranked Keller Williams Realty ROI the Lowest
Keller Williams Realty ROI Score by Gender
Female customers rated Keller Williams Realty's ROI score 1.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Keller Williams Realty.
Male
2.1/5
Female
3.6/5
Keller Williams Realty ROI Score by Ethnicity
Keller Williams Realty's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Keller Williams Realty.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 2.5 | Other | 2.5 |
Keller Williams Realty ROI Score by Age
Keller Williams Realty's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Keller Williams Realty.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
46-50 3.3 | 46-50 | 3.3 |
56-60 2.3 | 56-60 | 2.3 |
66+ 2 | 66+ | 2 |
Keller Williams Realty ROI Score by Usage
Keller Williams Realty's ROI score was rated the highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Keller Williams Realty ROI Score by Industry
Keller Williams Realty's ROI score was rated 2.8 stars by Tech industry customers.
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Keller Williams Realty Customer Satisfaction (CSAT)
Keller Williams Realty Customer Satisfaction (CSAT) Score
62 / 100
Keller Williams Realty has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
26%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Keller Williams Realty Customer Satisfaction
Keller Williams Realty's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used Keller Williams Realty's products/services for Less than 1 Year.
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Ranked Keller Williams Realty Customer Satisfaction the Highest
Ranked Keller Williams Realty Customer Satisfaction the Lowest
Keller Williams Realty Customer Satisfaction Score by Gender
Female customers rated Keller Williams Realty's Customer Satisfaction score 39 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Keller Williams Realty.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 25% |
64 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
Keller Williams Realty Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Keller Williams Realty's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
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62 / 100
Very Satisfied
50%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
25%
CSAT according to African American/Black
Keller Williams Realty's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
0%
CSAT according to Other
Keller Williams Realty's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Keller Williams Realty.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Keller Williams Realty Customer Satisfaction Score by Age
Keller Williams Realty's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Keller Williams Realty.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 80% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 33% |
Keller Williams Realty Customer Satisfaction Score by Usage
Keller Williams Realty's Customer Satisfaction score was rated the highest by customers who have used Keller Williams Realty's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Keller Williams Realty Customer Satisfaction Score by Industry
Keller Williams Realty's Customer Satisfaction score was rated 34 points by Tech industry customers.
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"title": "Keller Williams Realty Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
"groupId": 104,
"score": 34,
"stars": 0,
"csatScore": 34,
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}Keller Williams Realty Customer Service
3.1/5
Keller Williams Realty has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Keller Williams Realty's overall Customer Service score rated by its users and customers.
About Keller Williams Realty's Customer Service
Address
1221 S MoPac Expy, Austin, TX 78746
Website
https://headquarters.kw.com/
Phone Number
1-512-327-3070
Quick Insights into Keller Williams Realty Customer Service
Keller Williams Realty's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Keller Williams Realty's Customer Service score.
Ranked Keller Williams Realty Customer Service the Highest
Ranked Keller Williams Realty Customer Service the Lowest
Keller Williams Realty Customer Service Score by Gender
Female customers rated Keller Williams Realty's Customer Service score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Keller Williams Realty.
Male
2.1/5
Female
3.7/5
Keller Williams Realty Customer Service Score by Ethnicity
Keller Williams Realty's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Keller Williams Realty.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 3 | Other | 3 |
Keller Williams Realty Customer Service Score by Age
Keller Williams Realty's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Keller Williams Realty.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
36-40 4.7 | 36-40 | 4.7 |
46-50 3.5 | 46-50 | 3.5 |
56-60 2 | 56-60 | 2 |
66+ 2.1 | 66+ | 2.1 |
Keller Williams Realty Customer Service Score by Usage
Keller Williams Realty's Customer Service score was rated the highest by customers who have used Keller Williams Realty's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Keller Williams Realty Customer Service Score by Industry
Keller Williams Realty's Customer Service score was rated 3.3 stars by Tech industry customers.
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Keller Williams Realty as an Employer
4.7/5
Keller Williams Realty has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Keller Williams Realty scored a 17 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Keller Williams Realty would recommend the brand to a friend. ENPS measures how likely Keller Williams Realty employees would recommend working at Keller Williams Realty to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 78% | Promoters |
|---|---|
| 10% | Passive |
| 12% | Detractors |
