52
NPS
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Ketchum
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About Ketchum's Brand
Welcome to Ketchum – a global communications consultancy built on an individualized scale. We are Ketchum. Let's talk.
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Ketchum NPS
Ketchum's Net Promoter Score (NPS) is a 52 with 68% Promoters, 16% Passives, and 16% Detractors. Net Promoter Score tracks whether Ketchum's customers would recommend using the product based on a scale of -100 to 100.
Ketchum Overall NPS
| 68% | Promoters |
|---|---|
| 16% | Passives |
| 16% | Detractors |
Ketchum NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 84 | Sep 2022 | 84 |
Dec 2022 85 | Dec 2022 | 85 |
Jan 2023 80 | Jan 2023 | 80 |
Feb 2023 73 | Feb 2023 | 73 |
Mar 2023 67 | Mar 2023 | 67 |
Apr 2023 60 | Apr 2023 | 60 |
Sep 2023 63 | Sep 2023 | 63 |
May 2024 65 | May 2024 | 65 |
Jun 2024 64 | Jun 2024 | 64 |
Jan 2025 63 | Jan 2025 | 63 |
Mar 2025 57 | Mar 2025 | 57 |
Jan 2026 52 | Jan 2026 | 52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ketchum NPS by Gender
Ketchum's NPS was rated 50 by Female customers on Comparably.
Female
50
Ketchum's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Male
N/A
Ketchum's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Ketchum NPS by Age
Ketchum's NPS was rated 34 points by customers ages 41-45 on Comparably.
Ketchum NPS by Usage
Ketchum's NPS was rated 100 points by customers who have used Ketchum's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
Ketchum Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Ketchum users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ketchum Customer Loyalty Score by Gender
Ketchum's Customer Loyalty score was rated 78 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Ketchum.
Female
78%
Yes
Male
N/A
Yes
Ketchum Customer Loyalty Score by Age
Ketchum's Customer Loyalty score was rated 70% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Ketchum.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
Ketchum Customer Loyalty Score by Usage
Ketchum's Customer Loyalty score was rated 100% by customers who have used Ketchum's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ketchum Product Quality
3.9/5
Ketchum has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Ketchum Product Information
Ketchum’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.ketchum.com/
- Company Size
- 1,001-5,000 Employees
Industry
Public Relations and Communications
Quick Insights into Ketchum Product Quality
Ketchum's Product Quality score was rated highest by customers who have used Ketchum's products/services for 2 to 5 Years.
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Ranked Ketchum Product Quality the Highest
Ketchum Product Quality Score by Gender
Ketchum's Product Quality score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Ketchum.
Female
4.1/5
Male
N/A
Ketchum Product Quality Score by Age
Ketchum's Product Quality score was rated 3.8 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ketchum.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.8 | 41-45 | 3.8 |
Ketchum Product Quality Score by Usage
Ketchum's Product Quality score was rated 5 stars by customers who have used Ketchum's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Ketchum Pricing
Ketchum ROI & Value For Money
4.1/5
Ketchum has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Ketchum ROI
Ketchum's ROI score was rated highest by customers who have used Ketchum's products/services for 2 to 5 Years.
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Ranked Ketchum ROI the Highest
Ketchum ROI Score by Gender
Ketchum's ROI score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ketchum.
Female
3.7/5
Male
N/A
Ketchum ROI Score by Age
Ketchum's ROI score was rated 3.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ketchum.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.1 | 41-45 | 3.1 |
Ketchum ROI Score by Usage
Ketchum's ROI score was rated 4.8 stars by customers who have used Ketchum's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Ketchum Customer Satisfaction (CSAT)
Ketchum Customer Satisfaction (CSAT) Score
55 / 100
Ketchum has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
27%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ketchum Customer Satisfaction
Ketchum's Customer Satisfaction score was rated highest by customers ages 41-45.
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Ranked Ketchum Customer Satisfaction the Highest
Ketchum Customer Satisfaction Score by Gender
Ketchum's Customer Satisfaction score was rated 33 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Ketchum.
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Ketchum Customer Satisfaction Score by Age
Ketchum's Customer Satisfaction score was rated 67 points by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Ketchum.
0
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40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 67% |
Ketchum Customer Service
4/5
Ketchum has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Ketchum's Customer Service
Address
1285 6th Avenue #401, New York City, NY 10019
Website
http://www.ketchum.com/
Phone Number
646-935-3900
Ketchum's Social Links
Quick Insights into Ketchum Customer Service
Ketchum's Customer Service score was rated highest by customers who have used Ketchum's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Ketchum's Customer Service score.
Ranked Ketchum Customer Service the Highest
Ketchum Customer Service Score by Gender
Ketchum's Customer Service score was rated 3.4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Ketchum.
Female
3.4/5
Male
N/A
Ketchum Customer Service Score by Age
Ketchum's Customer Service score was rated 3.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ketchum.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 3.1 | 41-45 | 3.1 |
Ketchum Customer Service Score by Usage
Ketchum's Customer Service score was rated 4.3 stars by customers who have used Ketchum's products/services for 2 to 5 Years.
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Ketchum as an Employer
4.1/5
Ketchum has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Ketchum scored a 52 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Ketchum would recommend the brand to a friend. ENPS measures how likely Ketchum employees would recommend working at Ketchum to a friend.
Net Promoter Score
52
NPS Score
| 68% | Promoters |
|---|---|
| 16% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 39% | Promoters |
|---|---|
| 20% | Passive |
| 41% | Detractors |
