KidKraft NPS & Customer Reviews | Comparably
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KidKraft
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About KidKraft's Brand

Live, Learn, Play!

Brand at a Glance

72%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

KidKraft NPS

KidKraft's Net Promoter Score (NPS) is a 42 with 71% Promoters, 0% Passives, and 29% Detractors. Net Promoter Score tracks whether KidKraft's customers would recommend using the product based on a scale of -100 to 100.

KidKraft Overall NPS

42
NPS
71%Promoters
0%Passives
29%Detractors
KidKraft Overall NPS

KidKraft NPS Trend

-100
-50
0
50
100
Jan 2022
100
Jan 2022100
Mar 2022
100
Mar 2022100
Jun 2022
100
Jun 2022100
Oct 2022
100
Oct 2022100
Dec 2024
33
Dec 202433
Jan 2026
43
Jan 202643

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KidKraft Customer Reviews

What can this brand most improve?
Improve your quality control to ensure that all parts are included in the package when purchased. Improve your customer service by not making the consumer jump through hoops to get the missing parts that should have been included in the package to begin with. QC issues should not be on the consumer.

KidKraft Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of KidKraft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72
72%
28
28%
KidKraft Customer Loyalty

KidKraft Product Quality

3.6/5

KidKraft has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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KidKraft Product Information

KidKraft’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website
http://www.kidkraft.com/
Company Size
201-500 Employees

Industry

Tech
Hardware and Devices

KidKraft Pricing

KidKraft ROI & Value For Money

3.5/5

KidKraft has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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KidKraft Customer Satisfaction (CSAT)

KidKraft Customer Satisfaction (CSAT) Score

71 / 100

KidKraft has an overall Customer Satisfaction score of 71 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied71%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied29%
Very Satisfied
71%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

KidKraft Customer Service

3.5/5

KidKraft has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About KidKraft's Customer Service

Address

4630 Olin Road, Dallas, TX 75244


Website

http://www.kidkraft.com/


Phone Number

19723850277

KidKraft as an Employer

3.1/5

KidKraft has a 3.1/5 stars for its overall company culture rated by their employees

  KidKraft CEO
top
15%
CEO of KidKraft

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KidKraft scored a 42 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of KidKraft would recommend the brand to a friend. ENPS measures how likely KidKraft employees would recommend working at KidKraft to a friend.

Net Promoter Score

42
NPS Score
71%Promoters
0%Passive
29%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

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