

Kindred Group PLC, formally Unibet Group PLC, is an online gaming business. The company has four business segments based on type of online game, which include sports betting, casino & games, poker, and bingo. The company operates through several different online brands such as Unibet, Bingo.com, Maria Casino, and iGame. The sports betting segment offers pre-game and live sports betting, while the casino & games segment offers several hundred games over dozens of software providers. The majority of revenue comes from Europe and Australia.
Kindred Group's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Kindred Group's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 -100 | Oct 2023 | -100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Kindred Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kindred Group has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Kindred Group’s product quality score is a 2.5 out of 5 as rated by its users and customers.
Kindred Group has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kindred Group has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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Kindred Group has a 2.8/5 stars for its overall company culture rated by their employees

Kindred Group scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Kindred Group would recommend the brand to a friend. ENPS measures how likely Kindred Group employees would recommend working at Kindred Group to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |