49
NPS
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King Arthur Flour Company
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About King Arthur Flour Company's Brand
King Arthur Flour, founded in 1790, is a centuries-old consumer goods company with a 21st-century outlook.
Brand at a Glance
83%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
King Arthur Flour Company NPS
King Arthur Flour Company's Net Promoter Score (NPS) is a 49 with 68% Promoters, 13% Passives, and 19% Detractors. Net Promoter Score tracks whether King Arthur Flour Company's customers would recommend using the product based on a scale of -100 to 100.
King Arthur Flour Company Overall NPS
| 68% | Promoters |
|---|---|
| 13% | Passives |
| 19% | Detractors |
King Arthur Flour Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 60 | Dec 2021 | 60 |
Jan 2022 66 | Jan 2022 | 66 |
Mar 2022 71 | Mar 2022 | 71 |
May 2022 50 | May 2022 | 50 |
Jun 2022 55 | Jun 2022 | 55 |
Sep 2022 60 | Sep 2022 | 60 |
Nov 2022 63 | Nov 2022 | 63 |
Dec 2022 67 | Dec 2022 | 67 |
Jan 2023 68 | Jan 2023 | 68 |
Jun 2023 57 | Jun 2023 | 57 |
Jan 2024 46 | Jan 2024 | 46 |
Feb 2024 49 | Feb 2024 | 49 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
King Arthur Flour Company NPS by Gender
Female customers rated King Arthur Flour Company's NPS 117 points higher than Male customers.
Male
-67
King Arthur Flour Company's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
50
King Arthur Flour Company's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
King Arthur Flour Company NPS by Ethnicity
King Arthur Flour Company's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Other -100 | Other | -100 |
King Arthur Flour Company NPS by Age
King Arthur Flour Company's NPS was rated 40 points by customers ages 18-25 on Comparably.
King Arthur Flour Company Customer Reviews
Out of the 2 King Arthur Flour Company customer reviews 1 was positive and 1 was constructive. King Arthur Flour Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
King Arthur Flour Company Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of King Arthur Flour Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
King Arthur Flour Company Customer Loyalty Score by Gender
Female customers rated King Arthur Flour Company's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
King Arthur Flour Company Customer Loyalty Score by Ethnicity
King Arthur Flour Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
40
out of 100
Other
King Arthur Flour Company Customer Loyalty Score by Age
King Arthur Flour Company's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
King Arthur Flour Company Product Quality
4.4/5
King Arthur Flour Company has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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King Arthur Flour Company Product Information
King Arthur Flour Company’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Food and Beverages
Quick Insights into King Arthur Flour Company Product Quality
King Arthur Flour Company's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked King Arthur Flour Company Product Quality the Highest
Ranked King Arthur Flour Company Product Quality the Lowest
King Arthur Flour Company Product Quality Score by Gender
Male customers rated King Arthur Flour Company's Product Quality score 0.2 stars higher than Female customers.
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Male
4.6/5
Female
4.4/5
King Arthur Flour Company Product Quality Score by Ethnicity
King Arthur Flour Company's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of King Arthur Flour Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 3.8 | Other | 3.8 |
King Arthur Flour Company Product Quality Score by Age
King Arthur Flour Company's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
King Arthur Flour Company Pricing
King Arthur Flour Company ROI & Value For Money
4.1/5
King Arthur Flour Company has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into King Arthur Flour Company ROI
King Arthur Flour Company's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked King Arthur Flour Company ROI the Highest
Ranked King Arthur Flour Company ROI the Lowest
King Arthur Flour Company ROI Score by Gender
Female customers rated King Arthur Flour Company's ROI score 0.6 stars higher than Male customers.
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Male
3.6/5
Female
4.2/5
King Arthur Flour Company ROI Score by Ethnicity
King Arthur Flour Company's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of King Arthur Flour Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Other 3.6 | Other | 3.6 |
King Arthur Flour Company ROI Score by Age
King Arthur Flour Company's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
King Arthur Flour Company Customer Satisfaction (CSAT)
King Arthur Flour Company Customer Satisfaction (CSAT) Score
70 / 100
King Arthur Flour Company has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
62%
Satisfied
8%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
15%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into King Arthur Flour Company Customer Satisfaction
King Arthur Flour Company's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked King Arthur Flour Company Customer Satisfaction the Highest
Ranked King Arthur Flour Company Customer Satisfaction the Lowest
King Arthur Flour Company Customer Satisfaction Score by Gender
Female customers rated King Arthur Flour Company's Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of King Arthur Flour Company.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
King Arthur Flour Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
King Arthur Flour Company's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
King Arthur Flour Company's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of King Arthur Flour Company.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
67%
Very Dissatisfied
0%
King Arthur Flour Company Customer Satisfaction Score by Age
King Arthur Flour Company's Customer Satisfaction score was rated 60 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% |
King Arthur Flour Company Customer Service
4.1/5
King Arthur Flour Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About King Arthur Flour Company's Customer Service
Address
135 US Route 5, Norwich, VT
Website
http://www.kingarthurflour.com/
Phone Number
(800)827-6836
Quick Insights into King Arthur Flour Company Customer Service
King Arthur Flour Company's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked King Arthur Flour Company Customer Service the Highest
Ranked King Arthur Flour Company Customer Service the Lowest
King Arthur Flour Company Customer Service Score by Gender
Male customers rated King Arthur Flour Company's Customer Service score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
King Arthur Flour Company Customer Service Score by Ethnicity
King Arthur Flour Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of King Arthur Flour Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 3.3 | Other | 3.3 |
King Arthur Flour Company Customer Service Score by Age
King Arthur Flour Company's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
King Arthur Flour Company as an Employer
2.9/5
King Arthur Flour Company has a 2.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
King Arthur Flour Company scored a 49 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of King Arthur Flour Company would recommend the brand to a friend. ENPS measures how likely King Arthur Flour Company employees would recommend working at King Arthur Flour Company to a friend.
Net Promoter Score
49
NPS Score
| 68% | Promoters |
|---|---|
| 13% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
